Scientific publications about green marketing: a bibliometric perspective

Detalhes bibliográficos
Autor(a) principal: Silva, Rafael Felix da
Data de Publicação: 2021
Outros Autores: Razzolini Filho, Edelvino
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista Brasileira de Direito Civil (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154
Resumo: Introduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area "Business, Management and Accounting" concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and “Sustainability” was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term "competitive advantage" separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.
id IBDCivil_faa0827aded7fc3e42975457e7a90203
oai_identifier_str oai:ojs.periodicos.sbu.unicamp.br:article/8666154
network_acronym_str IBDCivil
network_name_str Revista Brasileira de Direito Civil (Online)
repository_id_str
spelling Scientific publications about green marketing: a bibliometric perspectivePublicações científicas em marketing verde: uma perspectiva bibliométrica Estudos métricos da informaçãoDesenvolvimento sustentávelProdutividade científicaInformation metric studiesSustainable developmentScientific productionIntroduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area "Business, Management and Accounting" concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and “Sustainability” was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term "competitive advantage" separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.Introdução/Objetivo: Estudo quantitativo-qualitativo, de natureza exploratória e descritiva, que objetivou identificar e analisar as características das publicações científicas em marketing verde, no período de 1991 a 2020. Metodologia: O corpus de análise foi constituído por artigos indexados na base  Scopus, e analisado por meio de indicadores bibliométricos. Resultados: Os resultados mostram que no período investigado foram publicados 1.149 artigos sobre o tema. O ano de 2020 apresentou a maior quantidade de artigos publicados (161). O idioma predominante das publicações é o inglês. Os Estados Unidos da América foram identificados como país mais produtivo, e com maior rede de colaboração internacional de pesquisa. A área de conhecimento "Negócios, Gestão e Contabilidade" concentrou quase um terço de todas as publicações. Quanto aos autores há tendência à pesquisa colaborativa, 79% dos artigos analisados foram produzidos por mais de um autor. Os autores mais produtivos são Polonsky M. J., com quatorze autorias e Chen Y.S., com dez autorias. 498 periódicos publicaram sobre marketing verde, e o “Sustainability” foi o periódico com maior número de publicações (49). O corpus investigado recebeu 36.559 citações, com média de 31,81 citações por artigo. 53.877 referências foram utilizadas no conjunto dos artigos, destas, apenas 18 apresentaram 20 ocorrências ou mais. A análise das palavras-chave indicou que o termo "vantagem competitiva" separa a zona de informações triviais da zona de ruídos de pesquisa. Conclusão: As pesquisas sobre marketing verde tiveram uma progressão temática temporal caracterizada por cinco estágios: comportamento do consumidor, marketing verde, desenvolvimento sustentável, sustentabilidade e produtos verdes. Universidade Estadual de Campinas2021-08-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfapplication/pdfvideo/mp4https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/866615410.20396/rdbci.v19i00.8666154RDBCI: Digital Journal of Library and Information Science; Vol. 19 (2021): Countinous Publication; e021018RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação; v. 19 (2021): Publicação Contínua; e0210181678-765Xreponame:Revista Brasileira de Direito Civil (Online)instname:Instituto Brasileiro de Direito Civil (IBDCivil)instacron:Instituto Brasileiro de Direito Civilporenghttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27157https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27158https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27159https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27160Contemporary and GlobalBrasil; ContemporâneoCopyright (c) 2021 Rafael Felix da Silva, Edelvino Razzolini Filhohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilva, Rafael Felix da Razzolini Filho, Edelvino 2023-01-04T18:23:58Zoai:ojs.periodicos.sbu.unicamp.br:article/8666154Revistahttps://rbdcivil.ibdcivil.org.br/rbdchttps://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/oai||rbdcivil@ibdcivil.org.br2358-69742358-6974opendoar:2023-01-04T18:23:58Revista Brasileira de Direito Civil (Online) - Instituto Brasileiro de Direito Civil (IBDCivil)false
dc.title.none.fl_str_mv Scientific publications about green marketing: a bibliometric perspective
Publicações científicas em marketing verde: uma perspectiva bibliométrica
title Scientific publications about green marketing: a bibliometric perspective
spellingShingle Scientific publications about green marketing: a bibliometric perspective
Silva, Rafael Felix da
Estudos métricos da informação
Desenvolvimento sustentável
Produtividade científica
Information metric studies
Sustainable development
Scientific production
title_short Scientific publications about green marketing: a bibliometric perspective
title_full Scientific publications about green marketing: a bibliometric perspective
title_fullStr Scientific publications about green marketing: a bibliometric perspective
title_full_unstemmed Scientific publications about green marketing: a bibliometric perspective
title_sort Scientific publications about green marketing: a bibliometric perspective
author Silva, Rafael Felix da
author_facet Silva, Rafael Felix da
Razzolini Filho, Edelvino
author_role author
author2 Razzolini Filho, Edelvino
author2_role author
dc.contributor.author.fl_str_mv Silva, Rafael Felix da
Razzolini Filho, Edelvino
dc.subject.por.fl_str_mv Estudos métricos da informação
Desenvolvimento sustentável
Produtividade científica
Information metric studies
Sustainable development
Scientific production
topic Estudos métricos da informação
Desenvolvimento sustentável
Produtividade científica
Information metric studies
Sustainable development
Scientific production
description Introduction/Objective: Quantitative-qualitative study, exploratory and descriptive, which aimed to identify and analyze the characteristics of scientific publications in green marketing, from 1991 to 2020. Methodology: The corpus of analysis consisted of articles indexed in the bibliographic platform Scopus, and analyzed using bibliometric indicators. Results: The results show that in the period investigated, 1,149 articles on the subject were published. The year 2020 had the highest number of articles published (161). The predominant language of publications is English. The United States of America was identified as the most productive country, and with the largest network of international research collaboration. The knowledge area "Business, Management and Accounting" concentrates almost a third of all publications. As for the trend towards collaborative research, 79% of the articles originated were obtained by more than one author. The most productive authors are Polonsky M.J., with fourteen authorships and Chen Y.S., with ten authorships. 498 journals published on green marketing, and “Sustainability” was the journal with the highest number of publications (49). The investigated corpus erected 36,559 citations, with an average of 31.81 citations per article. 53,877 references were used in the set of articles, these, only 18 sources 20 occurrences or more. A keyword analysis indicated that the term "competitive advantage" separates the zone of trivial information from the zone of research noise. Conclusion: Green marketing research has a temporal thematic progression characterized by five stages: consumer behavior, green marketing, sustainable development, and green products.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154
10.20396/rdbci.v19i00.8666154
url https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154
identifier_str_mv 10.20396/rdbci.v19i00.8666154
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27157
https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27158
https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27159
https://periodicos.sbu.unicamp.br/ojs/index.php/rdbci/article/view/8666154/27160
dc.rights.driver.fl_str_mv Copyright (c) 2021 Rafael Felix da Silva, Edelvino Razzolini Filho
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Rafael Felix da Silva, Edelvino Razzolini Filho
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
video/mp4
dc.coverage.none.fl_str_mv Contemporary and Global
Brasil; Contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RDBCI: Digital Journal of Library and Information Science; Vol. 19 (2021): Countinous Publication; e021018
RDBCI: Revista Digital de Biblioteconomia e Ciência da Informação; v. 19 (2021): Publicação Contínua; e021018
1678-765X
reponame:Revista Brasileira de Direito Civil (Online)
instname:Instituto Brasileiro de Direito Civil (IBDCivil)
instacron:Instituto Brasileiro de Direito Civil
instname_str Instituto Brasileiro de Direito Civil (IBDCivil)
instacron_str Instituto Brasileiro de Direito Civil
institution Instituto Brasileiro de Direito Civil
reponame_str Revista Brasileira de Direito Civil (Online)
collection Revista Brasileira de Direito Civil (Online)
repository.name.fl_str_mv Revista Brasileira de Direito Civil (Online) - Instituto Brasileiro de Direito Civil (IBDCivil)
repository.mail.fl_str_mv ||rbdcivil@ibdcivil.org.br
_version_ 1798675297969635328

Registros relacionados