Digital influencers in the design of aesthetics and eating habits of young people and adults

• Autor(a) principal: Soares, Wellington Danilo
• Data de Publicação: 2022
• Outros Autores: Oliveira, Fernanda Soares, Almeida Júnior , João Carlos Silva, Alcântara , Gabrielle Vilela
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista brasileira de obesidade, nutrição e emagrecimento
• Texto Completo: https://www.rbone.com.br/index.php/rbone/article/view/1584
• topic: Redes sociais. Blogueiras. Imagem Corporal.

It is increasingly common for each digital influencer to be an "expert" where they will have followers who are interested in that particular subject, showing their food routine. Each influencer shows interest in a subject and will make their audience interested in that particular subject, this is what happens with "fitness bloggers". The objective of this study was to verify the relationship between the persuasion of digital influencers and the use of social networks and their influence on eating habits and the conception of the ideal body. This is a quantitative, descriptive and cross-sectional study. The sample consisted of 213 people, both sexes, aged between 18 and 35 years (22.4 ± 3.8). To carry out this research, an online questionnaire was used as a technique for data collection. The collected data were stored in a Statistical Package for the Social Sciences spreadsheet. There was a predominance of females (63.8%), when asked what type of profile you prefer to follow, most respondents follow artists (46.9%) followed by bloggers (24.4%), and a minority ( 17.4%) said they looked for nutritionists. In the end, it was possible to infer that there is an influence of the media on eating habits and on the conception of the ideal body of the people evaluated.