Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação

Detalhes bibliográficos
Autor(a) principal: Ponciano, Niraldo José
Data de Publicação: 2015
Outros Autores: de Souza, Paulo Marcelo, Ney, Marlon Gomes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista IDEAS (Online)
Texto Completo: https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10
Resumo: With the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the segments of the export industry and the productive sectors. In this sense, it was aimed to analyze the industrial chain of Brazilian coffee after deregulation and its adjustments to meet market demands. Data and information were obtained on the Internet and works precursors. The results showed that the coffee remains one of the most important Brazilian agribusiness. With deregulation, there was instability in prices and adjustments in both prices and the imperfections of the actors in the chain occurred slowly. On the other hand, the market dynamics printed right across the industrial chain of coffee. We have created new niche markets, with emphasis on product differentiation, quality, certification, social responsibility, least harmful to the environment. There was a migration of production to regions with better climatic conditions, Minas Gerais and Espírito Santo. Segment marketing, there has been more emphasis on the formulation of blends aligned to the process of product differentiation to meet the industries and importers.
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spelling Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentaçãoCaféCadeia AgroindustrialComercializaçãoDesregulamentaçãocoffe agroindustrial chainmarketingderegulationWith the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the segments of the export industry and the productive sectors. In this sense, it was aimed to analyze the industrial chain of Brazilian coffee after deregulation and its adjustments to meet market demands. Data and information were obtained on the Internet and works precursors. The results showed that the coffee remains one of the most important Brazilian agribusiness. With deregulation, there was instability in prices and adjustments in both prices and the imperfections of the actors in the chain occurred slowly. On the other hand, the market dynamics printed right across the industrial chain of coffee. We have created new niche markets, with emphasis on product differentiation, quality, certification, social responsibility, least harmful to the environment. There was a migration of production to regions with better climatic conditions, Minas Gerais and Espírito Santo. Segment marketing, there has been more emphasis on the formulation of blends aligned to the process of product differentiation to meet the industries and importers.Com a desregulamentação do café houve a necessidade de se discutir disponibilidade, exportação e consumo do produto mediante uma perspectiva que englobasse todos os elos da cadeia agroindustrial do café. O processo de comercialização de café motivou maior aprofundamento da interdependência dos segmentos da exportação, da indústria e dos setores produtivos. Nesse sentido, objetivou-se analisar a cadeia agroindustrial do café brasileiro após a desregulamentação e seus ajustamentos para atender à exigências do mercado. Dados e informações foram obtidos na internet e em trabalhos precursores. Os resultados mostraram que o café continua sendo um dos produtos mais importantes do agronegócio brasileiro. Com a desregulamentação, houve instabilidade nos preços e os ajustamentos tanto dos preços quanto das imperfeições dos agentes da cadeia ocorreram de forma lenta. Por outro lado, o mercado imprimiu certa dinâmica em toda a cadeia agroindustrial do café. Criaram-se novos nichos de mercado, com ênfase na diferenciação do produto, qualidade, certificação, responsabilidade social, mínimo de agressão ao meio ambiente. Houve migração da produção para regiões com melhores condições edafoclimáticas, como Minas Gerais e Espírito Santo. No segmento de comercialização, tem ocorrido mais ênfase na formulação de blends alinhados ao processo de diferenciação do produto para atender às indústrias e aos importadores.Universidade Federal Rural do Rio de Janeiro2015-03-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer reviewedRevisado por paresAvaliado pelos paresapplication/pdfhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10Revista IDeAS; Vol. 3 No. 2 (2009): julho a dezembro de 2009; 256-287Revista IDeAS; Vol. 3 Núm. 2 (2009): julho a dezembro de 2009; 256-287Revista IDeAS; v. 3 n. 2 (2009): julho a dezembro de 2009; 256-2871984-98341982-257Xreponame:Revista IDEAS (Online)instname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)instacron:UFRRJporhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10/11Copyright (c) 2009 Niraldo José Ponciano, Paulo Marcelo de Souza, Marlon Gomes Neyhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPonciano, Niraldo Joséde Souza, Paulo MarceloNey, Marlon Gomes2020-06-20T14:23:28Zoai:ojs.revistaideas.ufrrj.br:article/10Revistahttps://revistaideas.ufrrj.br/ojs/index.php/ideasPUBhttps://revistaideas.ufrrj.br/ojs/index.php/ideas/oairevistaideas@gmail.com||1984-98341982-257Xopendoar:2020-06-20T14:23:28Revista IDEAS (Online) - Universidade Federal Rural do Rio de Janeiro (UFRRJ)false
dc.title.none.fl_str_mv Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
title Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
spellingShingle Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
Ponciano, Niraldo José
Café
Cadeia Agroindustrial
Comercialização
Desregulamentação
coffe
agroindustrial chain
marketing
deregulation
title_short Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
title_full Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
title_fullStr Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
title_full_unstemmed Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
title_sort Ajustamentos na cadeia agroindustrial do café brasileiro após a desregulamentação
author Ponciano, Niraldo José
author_facet Ponciano, Niraldo José
de Souza, Paulo Marcelo
Ney, Marlon Gomes
author_role author
author2 de Souza, Paulo Marcelo
Ney, Marlon Gomes
author2_role author
author
dc.contributor.author.fl_str_mv Ponciano, Niraldo José
de Souza, Paulo Marcelo
Ney, Marlon Gomes
dc.subject.por.fl_str_mv Café
Cadeia Agroindustrial
Comercialização
Desregulamentação
coffe
agroindustrial chain
marketing
deregulation
topic Café
Cadeia Agroindustrial
Comercialização
Desregulamentação
coffe
agroindustrial chain
marketing
deregulation
description With the deregulation of the coffee there was the need to discuss availability, export and consumption of the product through a perspective encompassing all links in the industrial chain of coffee. The process of commercialization of coffee led to further deepening of the interdependence of the segments of the export industry and the productive sectors. In this sense, it was aimed to analyze the industrial chain of Brazilian coffee after deregulation and its adjustments to meet market demands. Data and information were obtained on the Internet and works precursors. The results showed that the coffee remains one of the most important Brazilian agribusiness. With deregulation, there was instability in prices and adjustments in both prices and the imperfections of the actors in the chain occurred slowly. On the other hand, the market dynamics printed right across the industrial chain of coffee. We have created new niche markets, with emphasis on product differentiation, quality, certification, social responsibility, least harmful to the environment. There was a migration of production to regions with better climatic conditions, Minas Gerais and Espírito Santo. Segment marketing, there has been more emphasis on the formulation of blends aligned to the process of product differentiation to meet the industries and importers.
publishDate 2015
dc.date.none.fl_str_mv 2015-03-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer reviewed
Revisado por pares
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10
url https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/10/11
dc.rights.driver.fl_str_mv Copyright (c) 2009 Niraldo José Ponciano, Paulo Marcelo de Souza, Marlon Gomes Ney
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2009 Niraldo José Ponciano, Paulo Marcelo de Souza, Marlon Gomes Ney
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal Rural do Rio de Janeiro
publisher.none.fl_str_mv Universidade Federal Rural do Rio de Janeiro
dc.source.none.fl_str_mv Revista IDeAS; Vol. 3 No. 2 (2009): julho a dezembro de 2009; 256-287
Revista IDeAS; Vol. 3 Núm. 2 (2009): julho a dezembro de 2009; 256-287
Revista IDeAS; v. 3 n. 2 (2009): julho a dezembro de 2009; 256-287
1984-9834
1982-257X
reponame:Revista IDEAS (Online)
instname:Universidade Federal Rural do Rio de Janeiro (UFRRJ)
instacron:UFRRJ
instname_str Universidade Federal Rural do Rio de Janeiro (UFRRJ)
instacron_str UFRRJ
institution UFRRJ
reponame_str Revista IDEAS (Online)
collection Revista IDEAS (Online)
repository.name.fl_str_mv Revista IDEAS (Online) - Universidade Federal Rural do Rio de Janeiro (UFRRJ)
repository.mail.fl_str_mv revistaideas@gmail.com||
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