O futuro dos produtos coloniais: a influência da idade na preferência do consumidor

• Autor(a) principal: Junior, Silvio Santos
• Data de Publicação: 2015
• Outros Autores: Marini, Daniela, Fischer, Augusto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista IDEAS (Online)
• Texto Completo: https://revistaideas.ufrrj.br/ojs/index.php/ideas/article/view/113
• topic: Rural Agroindustry; Institutions; Development; Differentiation; Agroindústria rural; Instituições; Desenvolvimento; Diferenciação

The changes in lifestyle can be reflected in the eating practice a given society. Nowadays observed two behaviors, referring to eating habits: from one side, the convenience required by daily life, which induces the fast food; and, on the other hand, the search for healthy foods, ecologically produced, appears to be in another tendency. Studies show that is recurrently in this last context that the “colonial” products (coming from to small agroindustry and made of artisan form), find a place marketing. Having as a background Institutional Theory, the Theory of Conventions and Consumer Theory, the goal of this study is identify whether “colonial” products has a distinctive appeal to the consumer, and if the perceptions about this distinction dependent on age of the interviewee. Through a survey, the perception was collected from 400 respondents in Midwest Region of the state of Santa Catarina (Brazil), which were operationalized through techniques descriptive and inferential statistical. The findings show that consumers have a especially interest in “colonial” products, however, this perception of differentiation decreases how much younger are the respondent.