STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Gênero e Interdisciplinaridade |
Texto Completo: | https://www.periodicojs.com.br/index.php/gei/article/view/1659 |
Resumo: | The current crisis caused by COVID-19 caused companies to interrupt their commercial activities, generating an abrupt economic slowdown. This situation has taken the world by surprise and workers in all areas were the most vulnerable to being affected by the pandemic crisis, leading to layoffs or temporary suspensions of their work activities, due to the difficult situation faced by companies. The main objective of this research was to plan business strategies that help the merchants of the CDE Jebai Center gallery in the face of the economic crisis caused by the COVID-19 pandemic. The interview technique was applied through a questionnaire with open questions to a number of 25 companies from the Jebai Center gallery in Ciudad del Este. This research was developed under the paradigm of the qualitative approach and the level was explanatory. With the results of the data collection instruments, it was possible to understand that this crisis has generated great losses, mainly in economic and personal terms. Many companies applied strategies related to online sales through social networks, which was quite effective in avoiding the total closure of their businesses. |
id |
IEPP-3_0d646f29c03970de3c6469a13237cd71 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/1659 |
network_acronym_str |
IEPP-3 |
network_name_str |
Revista Gênero e Interdisciplinaridade |
repository_id_str |
|
spelling |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMICstrategic, plan, merchantsThe current crisis caused by COVID-19 caused companies to interrupt their commercial activities, generating an abrupt economic slowdown. This situation has taken the world by surprise and workers in all areas were the most vulnerable to being affected by the pandemic crisis, leading to layoffs or temporary suspensions of their work activities, due to the difficult situation faced by companies. The main objective of this research was to plan business strategies that help the merchants of the CDE Jebai Center gallery in the face of the economic crisis caused by the COVID-19 pandemic. The interview technique was applied through a questionnaire with open questions to a number of 25 companies from the Jebai Center gallery in Ciudad del Este. This research was developed under the paradigm of the qualitative approach and the level was explanatory. With the results of the data collection instruments, it was possible to understand that this crisis has generated great losses, mainly in economic and personal terms. Many companies applied strategies related to online sales through social networks, which was quite effective in avoiding the total closure of their businesses. Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2023-10-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/165910.51249/gei.v4i01.1659Revista Gênero e Interdisciplinaridade; Vol. 4 No. 01 (2023): Special edition; 442 - 496Revista Gênero e Interdisciplinaridade; v. 4 n. 01 (2023): Edição Especial; 442 - 4962675-745110.51249/gei.v4i01reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/1659/1450Copyright (c) 2023 Revista Gênero e Interdisciplinaridadeinfo:eu-repo/semantics/openAccessGabriel Díaz Jiménez, Juan Natalia Feltes Dávalos, María Noemi Feltes Rodas, Priscila 2023-10-18T11:32:22Zoai:ojs.pkp.sfu.ca:article/1659Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2023-10-18T11:32:22Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse |
dc.title.none.fl_str_mv |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
title |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
spellingShingle |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC Gabriel Díaz Jiménez, Juan strategic, plan, merchants |
title_short |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
title_full |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
title_fullStr |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
title_full_unstemmed |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
title_sort |
STRATEGIC PLAN FOR RETAILERS BEFORE THE ECONOMIC CRISIS CAUSED BY THE COVID-19 PANDEMIC |
author |
Gabriel Díaz Jiménez, Juan |
author_facet |
Gabriel Díaz Jiménez, Juan Natalia Feltes Dávalos, María Noemi Feltes Rodas, Priscila |
author_role |
author |
author2 |
Natalia Feltes Dávalos, María Noemi Feltes Rodas, Priscila |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Gabriel Díaz Jiménez, Juan Natalia Feltes Dávalos, María Noemi Feltes Rodas, Priscila |
dc.subject.por.fl_str_mv |
strategic, plan, merchants |
topic |
strategic, plan, merchants |
description |
The current crisis caused by COVID-19 caused companies to interrupt their commercial activities, generating an abrupt economic slowdown. This situation has taken the world by surprise and workers in all areas were the most vulnerable to being affected by the pandemic crisis, leading to layoffs or temporary suspensions of their work activities, due to the difficult situation faced by companies. The main objective of this research was to plan business strategies that help the merchants of the CDE Jebai Center gallery in the face of the economic crisis caused by the COVID-19 pandemic. The interview technique was applied through a questionnaire with open questions to a number of 25 companies from the Jebai Center gallery in Ciudad del Este. This research was developed under the paradigm of the qualitative approach and the level was explanatory. With the results of the data collection instruments, it was possible to understand that this crisis has generated great losses, mainly in economic and personal terms. Many companies applied strategies related to online sales through social networks, which was quite effective in avoiding the total closure of their businesses. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1659 10.51249/gei.v4i01.1659 |
url |
https://www.periodicojs.com.br/index.php/gei/article/view/1659 |
identifier_str_mv |
10.51249/gei.v4i01.1659 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.periodicojs.com.br/index.php/gei/article/view/1659/1450 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista Gênero e Interdisciplinaridade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
publisher.none.fl_str_mv |
Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB |
dc.source.none.fl_str_mv |
Revista Gênero e Interdisciplinaridade; Vol. 4 No. 01 (2023): Special edition; 442 - 496 Revista Gênero e Interdisciplinaridade; v. 4 n. 01 (2023): Edição Especial; 442 - 496 2675-7451 10.51249/gei.v4i01 reponame:Revista Gênero e Interdisciplinaridade instname:Instituto de Ensino e Pesquisa Periodicojs instacron:IEPP |
instname_str |
Instituto de Ensino e Pesquisa Periodicojs |
instacron_str |
IEPP |
institution |
IEPP |
reponame_str |
Revista Gênero e Interdisciplinaridade |
collection |
Revista Gênero e Interdisciplinaridade |
repository.name.fl_str_mv |
Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs |
repository.mail.fl_str_mv |
generointerdisciplinaridade@gmail.com |
_version_ |
1797047936750714880 |