THE IMPORTANCE OF LEGAL MARKETING

Detalhes bibliográficos
Autor(a) principal: Besouchet Martins, Alexander
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gênero e Interdisciplinaridade
Texto Completo: https://www.periodicojs.com.br/index.php/gei/article/view/495
Resumo: The present scientific study, carried out through the exploratory-descriptive methodology, through bibliographical and documentary research, aims to demonstrate the lack of regulation of the OAB regarding the use of social networks as a marketing tool versus the lack of knowledge of the dissemination tools of the activities lawyers. Likewise, it aims to conceptualize marketing and law, based on the OAB Statute. This approach also allows for the verification and analysis of the incidence of problems generated by the positions of the Regional OABs. As specific objectives established, it dealt with exemplifying situations and application within the context of the evolution of the legal profession in Brazil. The work was based on the light of marketing theorists and current legislation, enhancing the majority doctrine of the chosen branch to achieve the intended understanding of the subject
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spelling THE IMPORTANCE OF LEGAL MARKETINGA IMPORTÂNCIA DO MARKETING JURÍDICOMarketing jurídico, Redes sociais, Estatuto da OAB, AdvogadosLegal Marketing, Social Media, OAB Statute, LawyersThe present scientific study, carried out through the exploratory-descriptive methodology, through bibliographical and documentary research, aims to demonstrate the lack of regulation of the OAB regarding the use of social networks as a marketing tool versus the lack of knowledge of the dissemination tools of the activities lawyers. Likewise, it aims to conceptualize marketing and law, based on the OAB Statute. This approach also allows for the verification and analysis of the incidence of problems generated by the positions of the Regional OABs. As specific objectives established, it dealt with exemplifying situations and application within the context of the evolution of the legal profession in Brazil. The work was based on the light of marketing theorists and current legislation, enhancing the majority doctrine of the chosen branch to achieve the intended understanding of the subjectO presente estudo científico, realizado através da metodologia exploratório-descritiva, por meio de pesquisa bibliográfica e documental, tem como objetivo demonstrar a falta de regulamentação da OAB acerca da utilização das redes sociais como ferramenta de marketing versus o desconhecimento das ferramentas de divulgação das atividades advocatícias. De mesmo modo, possui como objetivo conceituar o marketing e o direito, pautado no Estatuto da OAB. Tal abordagem permite também que seja verificada e analisada a incidência de problemas gerados pelos posicionamentos das OABs Regionais. Como objetivos específicos estabelecidos, versou sobre o exemplificar de situações e aplicação dentro do contexto da evolução da profissão jurídica no Brasil. O trabalho fundamentou-se à luz de teóricos do marketing e da legislação vigente, potencializado a doutrina majoritária do ramo eleito para se atingir a compreensão pretendida acerca do assuntoRua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB2021-10-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.periodicojs.com.br/index.php/gei/article/view/49510.51249/gei02.04.2021.495Revista Gênero e Interdisciplinaridade; Vol. 2 No. 04 (2021)Revista Gênero e Interdisciplinaridade; v. 2 n. 04 (2021)2675-745110.51249/gei.v2i04reponame:Revista Gênero e Interdisciplinaridadeinstname:Instituto de Ensino e Pesquisa Periodicojsinstacron:IEPPporhttps://www.periodicojs.com.br/index.php/gei/article/view/495/362Copyright (c) 2021 Journal of Gender and Interdisciplinarityinfo:eu-repo/semantics/openAccessBesouchet Martins, Alexander 2022-02-20T18:29:14Zoai:ojs.pkp.sfu.ca:article/495Revistahttps://www.periodicojs.com.br/index.php/gei/indexPRIhttps://www.periodicojs.com.br/index.php/gei/oaigenerointerdisciplinaridade@gmail.com2675-74512675-7451opendoar:2022-02-20T18:29:14Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojsfalse
dc.title.none.fl_str_mv THE IMPORTANCE OF LEGAL MARKETING
A IMPORTÂNCIA DO MARKETING JURÍDICO
title THE IMPORTANCE OF LEGAL MARKETING
spellingShingle THE IMPORTANCE OF LEGAL MARKETING
Besouchet Martins, Alexander
Marketing jurídico, Redes sociais, Estatuto da OAB, Advogados
Legal Marketing, Social Media, OAB Statute, Lawyers
title_short THE IMPORTANCE OF LEGAL MARKETING
title_full THE IMPORTANCE OF LEGAL MARKETING
title_fullStr THE IMPORTANCE OF LEGAL MARKETING
title_full_unstemmed THE IMPORTANCE OF LEGAL MARKETING
title_sort THE IMPORTANCE OF LEGAL MARKETING
author Besouchet Martins, Alexander
author_facet Besouchet Martins, Alexander
author_role author
dc.contributor.author.fl_str_mv Besouchet Martins, Alexander
dc.subject.por.fl_str_mv Marketing jurídico, Redes sociais, Estatuto da OAB, Advogados
Legal Marketing, Social Media, OAB Statute, Lawyers
topic Marketing jurídico, Redes sociais, Estatuto da OAB, Advogados
Legal Marketing, Social Media, OAB Statute, Lawyers
description The present scientific study, carried out through the exploratory-descriptive methodology, through bibliographical and documentary research, aims to demonstrate the lack of regulation of the OAB regarding the use of social networks as a marketing tool versus the lack of knowledge of the dissemination tools of the activities lawyers. Likewise, it aims to conceptualize marketing and law, based on the OAB Statute. This approach also allows for the verification and analysis of the incidence of problems generated by the positions of the Regional OABs. As specific objectives established, it dealt with exemplifying situations and application within the context of the evolution of the legal profession in Brazil. The work was based on the light of marketing theorists and current legislation, enhancing the majority doctrine of the chosen branch to achieve the intended understanding of the subject
publishDate 2021
dc.date.none.fl_str_mv 2021-10-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.periodicojs.com.br/index.php/gei/article/view/495
10.51249/gei02.04.2021.495
url https://www.periodicojs.com.br/index.php/gei/article/view/495
identifier_str_mv 10.51249/gei02.04.2021.495
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.periodicojs.com.br/index.php/gei/article/view/495/362
dc.rights.driver.fl_str_mv Copyright (c) 2021 Journal of Gender and Interdisciplinarity
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Journal of Gender and Interdisciplinarity
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB
publisher.none.fl_str_mv Rua Josias Lopes Braga, nº 437, Bancários, João Pessoa - PB
dc.source.none.fl_str_mv Revista Gênero e Interdisciplinaridade; Vol. 2 No. 04 (2021)
Revista Gênero e Interdisciplinaridade; v. 2 n. 04 (2021)
2675-7451
10.51249/gei.v2i04
reponame:Revista Gênero e Interdisciplinaridade
instname:Instituto de Ensino e Pesquisa Periodicojs
instacron:IEPP
instname_str Instituto de Ensino e Pesquisa Periodicojs
instacron_str IEPP
institution IEPP
reponame_str Revista Gênero e Interdisciplinaridade
collection Revista Gênero e Interdisciplinaridade
repository.name.fl_str_mv Revista Gênero e Interdisciplinaridade - Instituto de Ensino e Pesquisa Periodicojs
repository.mail.fl_str_mv generointerdisciplinaridade@gmail.com
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