The influence of textual analysis and images in motel advertising billboards

Detalhes bibliográficos
Autor(a) principal: Almeida, Jaqueline Maria
Data de Publicação: 2011
Outros Autores: Castelano, Karine Lobo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Vértices (Campos dos Goitacazes. Online)
Texto Completo: https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20110025
Resumo: This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and complexity of reading and understanding utterances involving images, intertextuality, and ambiguity. These textual elements, along with the reader’s knowledge of the world, are an excellent source of production of meaning for different genres, exerting influence on the effect of textual meaning and causing, in most cases, humor effects.
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spelling The influence of textual analysis and images in motel advertising billboardsA influência dos aspectos textuais e da imagem na leitura de outdoors de publicidades de motelBillboardsHumorTextual LinguisticsOutdoorsHumorLinguística textualThis paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and complexity of reading and understanding utterances involving images, intertextuality, and ambiguity. These textual elements, along with the reader’s knowledge of the world, are an excellent source of production of meaning for different genres, exerting influence on the effect of textual meaning and causing, in most cases, humor effects.O objetivo deste trabalho foi verificar como os elementos relação imagem/texto, intertextualidade e ambiguidade geram o efeito de humor na leitura das publicidades de motéis. Foram utilizadas doze figuras de publicidades de redes variadas de motéis como corpus de análise. Após a análise das figuras, demonstramos a importância e a complexidade relativa à leitura e à compreensão de enunciados que envolvem imagem, intertextualidade e ambiguidade. Esses elementos textuais, unidos ao conhecimento de mundo do leitor, são uma excelente fonte de produção de sentido para diversos gêneros, exercendo influência no efeito de sentido do texto e gerando o efeito de humor.Instituto Federal de Educação, Ciência e Tecnologia Fluminense2011-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.2011002510.5935/1809-2667.20110025Revista Vértices; Vol. 13 No. 3 (2011); 57-78Revista Vértices; Vol. 13 Núm. 3 (2011); 57-78Revista Vértices; v. 13 n. 3 (2011); 57-781809-26671415-2843reponame:Vértices (Campos dos Goitacazes. Online)instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazesinstacron:IFFluminenseporhttps://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20110025/953Almeida, Jaqueline MariaCastelano, Karine Loboinfo:eu-repo/semantics/openAccess2022-02-02T09:28:56Zoai:ojs.editoraessentia.iff.edu.br:article/1769Revistahttps://essentiaeditora.iff.edu.br/index.php/vertices/PUBhttps://essentiaeditora.iff.edu.br/index.php/vertices/oaiessentia@iff.edu.br1809-26671415-2843opendoar:2022-02-02T09:28:56Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazesfalse
dc.title.none.fl_str_mv The influence of textual analysis and images in motel advertising billboards
A influência dos aspectos textuais e da imagem na leitura de outdoors de publicidades de motel
title The influence of textual analysis and images in motel advertising billboards
spellingShingle The influence of textual analysis and images in motel advertising billboards
Almeida, Jaqueline Maria
Billboards
Humor
Textual Linguistics
Outdoors
Humor
Linguística textual
title_short The influence of textual analysis and images in motel advertising billboards
title_full The influence of textual analysis and images in motel advertising billboards
title_fullStr The influence of textual analysis and images in motel advertising billboards
title_full_unstemmed The influence of textual analysis and images in motel advertising billboards
title_sort The influence of textual analysis and images in motel advertising billboards
author Almeida, Jaqueline Maria
author_facet Almeida, Jaqueline Maria
Castelano, Karine Lobo
author_role author
author2 Castelano, Karine Lobo
author2_role author
dc.contributor.author.fl_str_mv Almeida, Jaqueline Maria
Castelano, Karine Lobo
dc.subject.por.fl_str_mv Billboards
Humor
Textual Linguistics
Outdoors
Humor
Linguística textual
topic Billboards
Humor
Textual Linguistics
Outdoors
Humor
Linguística textual
description This paper presents an analysis using aspects of Textual Linguistics that influence reading and interpretation of advertising motel billboards. Twelve images of advertising pieces of various motels were used as corpus of analysis. After reviewing the images, we discuss the importance and complexity of reading and understanding utterances involving images, intertextuality, and ambiguity. These textual elements, along with the reader’s knowledge of the world, are an excellent source of production of meaning for different genres, exerting influence on the effect of textual meaning and causing, in most cases, humor effects.
publishDate 2011
dc.date.none.fl_str_mv 2011-12-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20110025
10.5935/1809-2667.20110025
url https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20110025
identifier_str_mv 10.5935/1809-2667.20110025
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editoraessentia.iff.edu.br/index.php/vertices/article/view/1809-2667.20110025/953
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
publisher.none.fl_str_mv Instituto Federal de Educação, Ciência e Tecnologia Fluminense
dc.source.none.fl_str_mv Revista Vértices; Vol. 13 No. 3 (2011); 57-78
Revista Vértices; Vol. 13 Núm. 3 (2011); 57-78
Revista Vértices; v. 13 n. 3 (2011); 57-78
1809-2667
1415-2843
reponame:Vértices (Campos dos Goitacazes. Online)
instname:Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron:IFFluminense
instname_str Centro Federal de Educação Tecnológica de Campos dos Goytacazes
instacron_str IFFluminense
institution IFFluminense
reponame_str Vértices (Campos dos Goitacazes. Online)
collection Vértices (Campos dos Goitacazes. Online)
repository.name.fl_str_mv Vértices (Campos dos Goitacazes. Online) - Centro Federal de Educação Tecnológica de Campos dos Goytacazes
repository.mail.fl_str_mv essentia@iff.edu.br
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