Packaging design of queijadinha: intangible heritage of São Cristóvão/SE

• Autor(a) principal: dos Santos, Illy Aline Lima de Castro
• Data de Publicação: 2022
• Outros Autores: Melo, Isabella de Sousa, Dickie, Isadora Burmeister, Bonfim, Luís Américo Silva
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: [re]Design (São Luís)
• Texto Completo: https://periodicos.ifma.edu.br/index.php/redesign/article/view/1149
• topic: Desenvolvimento local; Tecnologia social; São Cristóvão-SE; Desenvolvimento de embalagem; Extensão universitária; Local development; Social technology; São Cristóvão-SE; Packaging development; University extension; Desarrollo local; Tecnología social; São Cristóvão-SE; Desarrollo de envases; Extensión universitaria

This paper presents an experience report on curricularization of extension in the Graphic Design course at Federal University of Sergipe through the application of the active learning methodology named learning by project, which resulted in the development of packaging for Casa da Queijada, store that produces and sells queijadinha, an intangible heritage asset of São Cristóvão/SE, which attracts tourists and contributes to the local economic development. As an activity of the extension Interdisciplinary Actions in Design, human Development and Social Technology in the state of Sergipe, the involvement of students from the Packaging Project subject enabled the articulation between teaching, research and extension, providing the production and application of knowledge in packaging development involving students and local producers of queijadinha. In this way, in addition to learning related to professional activity, students were made aware of the importance of looking at their surroundings and finding solutions that aim to take advantage of and improve social technologies; and local producers of queijadinha were able to understand a little more about the Design activity. The exchange of knowledge, in this sense, characterized the dialogic interaction of the academic community with society, as well as the inseparability between teaching, research and extension, as recommended by the extension curricularization.