Impact of electronic word of mouth to the purchase intention - the case of Instagram

Detalhes bibliográficos
Autor(a) principal: Ho, Vi Truc
Data de Publicação: 2021
Outros Autores: Phan, Nhan Trong, Le-Hoang, Phuong Viet
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Independent Journal of Management & Production
Texto Completo: http://www.ijmp.jor.br/index.php/ijmp/article/view/1336
Resumo: This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income.
id IJMP_724c70fc85164e5113b39fd558d2dbbf
oai_identifier_str oai:www.ijmp.jor.br:article/1336
network_acronym_str IJMP
network_name_str Independent Journal of Management & Production
repository_id_str
spelling Impact of electronic word of mouth to the purchase intention - the case of Instagram-WOMGen YGen ZInstagramPurchase intentionVietnamThis research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income.Independent2021-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttp://www.ijmp.jor.br/index.php/ijmp/article/view/133610.14807/ijmp.v12i4.1336Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1019-10332236-269X2236-269Xreponame:Independent Journal of Management & Productioninstname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)instacron:IJM&Penghttp://www.ijmp.jor.br/index.php/ijmp/article/view/1336/1796http://www.ijmp.jor.br/index.php/ijmp/article/view/1336/1797Copyright (c) 2021 Vi Truc Ho, Nhan Trong Phan, Phuong Viet Le-Hoanghttp://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessHo, Vi TrucPhan, Nhan TrongLe-Hoang, Phuong Viet2021-06-01T18:02:39Zoai:www.ijmp.jor.br:article/1336Revistahttp://www.ijmp.jor.br/PUBhttp://www.ijmp.jor.br/index.php/ijmp/oaiijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||2236-269X2236-269Xopendoar:2021-06-01T18:02:39Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)false
dc.title.none.fl_str_mv Impact of electronic word of mouth to the purchase intention - the case of Instagram
title Impact of electronic word of mouth to the purchase intention - the case of Instagram
spellingShingle Impact of electronic word of mouth to the purchase intention - the case of Instagram
Ho, Vi Truc
-WOM
Gen Y
Gen Z
Instagram
Purchase intention
Vietnam
title_short Impact of electronic word of mouth to the purchase intention - the case of Instagram
title_full Impact of electronic word of mouth to the purchase intention - the case of Instagram
title_fullStr Impact of electronic word of mouth to the purchase intention - the case of Instagram
title_full_unstemmed Impact of electronic word of mouth to the purchase intention - the case of Instagram
title_sort Impact of electronic word of mouth to the purchase intention - the case of Instagram
author Ho, Vi Truc
author_facet Ho, Vi Truc
Phan, Nhan Trong
Le-Hoang, Phuong Viet
author_role author
author2 Phan, Nhan Trong
Le-Hoang, Phuong Viet
author2_role author
author
dc.contributor.author.fl_str_mv Ho, Vi Truc
Phan, Nhan Trong
Le-Hoang, Phuong Viet
dc.subject.por.fl_str_mv -WOM
Gen Y
Gen Z
Instagram
Purchase intention
Vietnam
topic -WOM
Gen Y
Gen Z
Instagram
Purchase intention
Vietnam
description This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1336
10.14807/ijmp.v12i4.1336
url http://www.ijmp.jor.br/index.php/ijmp/article/view/1336
identifier_str_mv 10.14807/ijmp.v12i4.1336
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://www.ijmp.jor.br/index.php/ijmp/article/view/1336/1796
http://www.ijmp.jor.br/index.php/ijmp/article/view/1336/1797
dc.rights.driver.fl_str_mv Copyright (c) 2021 Vi Truc Ho, Nhan Trong Phan, Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Vi Truc Ho, Nhan Trong Phan, Phuong Viet Le-Hoang
http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Independent
publisher.none.fl_str_mv Independent
dc.source.none.fl_str_mv Independent Journal of Management & Production; Vol. 12 No. 4 (2021): Independent Journal of Management & Production; 1019-1033
2236-269X
2236-269X
reponame:Independent Journal of Management & Production
instname:Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron:IJM&P
instname_str Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
instacron_str IJM&P
institution IJM&P
reponame_str Independent Journal of Management & Production
collection Independent Journal of Management & Production
repository.name.fl_str_mv Independent Journal of Management & Production - Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP)
repository.mail.fl_str_mv ijmp@ijmp.jor.br||paulo@paulorodrigues.pro.br||
_version_ 1797220493385793536

Registros relacionados