Advertising and Sales of Tobacco Products on Digital Delivery Platforms

Detalhes bibliográficos
Autor(a) principal: Viegas, João Ricardo Rodrigues
Data de Publicação: 2022
Outros Autores: Szklo, André Salem, Assunção, Kauã Henrique Ribeiro, Pontes , Beatriz Maciel, Mendes, Felipe Lacerda
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Revista Brasileira de Cancerologia (Online)
Texto Completo: https://rbc.inca.gov.br/index.php/revista/article/view/2763
Resumo: Introduction: With the SARS-CoV-2 virus pandemic in Brazil, the marketing of online products has grown significantly through digital delivery platforms for several products. Studies show that social isolation measures have had effects on the behavior and health of individuals, including smoking increase. Objective: Evaluate the characteristics of the sales and advertising of tobacco products and electronic smoking devices by physical stores through three digital platforms operating in the State of Rio de Janeiro between February and June 2021. Method: The searches on the platforms simulated the purchase steps of a consumer through a social network. The points of sale were georeferenced from administrative regions of the municipality of Rio de Janeiro or from a central point in other cities of the State. The georeferenced results were crossed with social indicators to characterize the consumer public. In addition, sales prices were compared with information from the Brazilian Federal Revenue. Results: The results indicate the practice of illegal sale of these products on the digital platforms investigated. In high-standard socioeconomic regions, greater number of physical points of sale that adhered to the delivery platforms services were identified. The values charged were 83% higher than those found in the Federal Revenue. Conclusion: The study highlights the necessity to review the actions of compliance bodies to control the new modalities of tobacco products sales.
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spelling Advertising and Sales of Tobacco Products on Digital Delivery PlatformsPublicidad y Venta de Productos de Tabaco en Plataformas Digitales de DeliveryPublicidade e Venda de Produtos de Tabaco em Plataformas Digitais de Delivery controle e fiscalização de produtos derivados do tabacopublicidade de produtos derivados do tabacocomércio eletrônicomapeamento geográficocontrol and sanitary supervision of tobacco-derived productstobacco-derived products publicitye-commercegeographic mappingcontrol y fiscalización de productos derivados del tabacopublicidad de productos derivados del tabacocomercio electrónicomapeo geográficoIntroduction: With the SARS-CoV-2 virus pandemic in Brazil, the marketing of online products has grown significantly through digital delivery platforms for several products. Studies show that social isolation measures have had effects on the behavior and health of individuals, including smoking increase. Objective: Evaluate the characteristics of the sales and advertising of tobacco products and electronic smoking devices by physical stores through three digital platforms operating in the State of Rio de Janeiro between February and June 2021. Method: The searches on the platforms simulated the purchase steps of a consumer through a social network. The points of sale were georeferenced from administrative regions of the municipality of Rio de Janeiro or from a central point in other cities of the State. The georeferenced results were crossed with social indicators to characterize the consumer public. In addition, sales prices were compared with information from the Brazilian Federal Revenue. Results: The results indicate the practice of illegal sale of these products on the digital platforms investigated. In high-standard socioeconomic regions, greater number of physical points of sale that adhered to the delivery platforms services were identified. The values charged were 83% higher than those found in the Federal Revenue. Conclusion: The study highlights the necessity to review the actions of compliance bodies to control the new modalities of tobacco products sales.Introducción: Con la pandemia del virus Sars-CoV-2 en Brasil, la comercialización de productos creció significativamente a través de plataformas digitales de entrega de productos de diversos géneros. Los estudios muestran que las medidas de aislamiento social han tenido efectos en el comportamiento y la salud de las personas, incluido un aumento en el tabaquismo. Objetivo: Evaluar las ocurrencias y características de la venta y publicidad de productos de tabaco y dispositivos electrónicos para fumar realizadas por tiendas físicas a través de tres plataformas digitales que operan en el Estado de Río de Janeiro, entre febrero y junio de 2021. Método: Las búsquedas en las plataformas simularon los pasos de compra de un consumidor a través de una red social. Los puntos de venta fueron georreferenciados desde centros en regiones administrativas del municipio o desde un punto central en otras ciudades del Estado. Los resultados de la georreferenciación se cruzaron con indicadores sociales para caracterizar al público consumidor. Además, los precios de venta se compararon con información del Servicio de Ingresos Federales. Resultados: Los resultados indican la práctica de venta ilegal de estos productos en las plataformas digitales encuestadas. En las regiones con mayor nivel socioeconómico, se identificó una mayor cantidad de puntos de venta físicos que adhirieron a los servicios de plataformas de entrega. Los valores practicados en esta modalidad fueron 83% superiores a los establecidos por la Receita Federal. Conclusión: El estudio destaca la necesidad de una revisión de las acciones de los órganos de control para el control de las nuevas modalidades de venta de productos del tabaco.Introdução: Com a pandemia do vírus Sars-CoV-2 no Brasil, a comercialização de produtos on-line cresceu significativamente por meio de plataformas digitais de delivery de produtos de diversos gêneros. Estudos mostram que as medidas de isolamento social acarretaram efeitos no comportamento e sobre a saúde dos indivíduos, incluindo o aumento do tabagismo. Objetivo: Avaliar as ocorrências e características da venda e publicidade de produtos de tabaco e de dispositivos eletrônicos para fumar, realizadas por lojas físicas, por meio de três plataformas digitais que atuam no Estado do Rio de Janeiro, entre fevereiro e junho de 2021. Método: As buscas nas plataformas simularam a jornada de compra de um consumidor por intermédio de uma rede social. Os pontos de venda foram georreferenciados a partir de centros de regiões administrativas do município ou de um ponto central nas demais cidades do Estado. Os resultados do georreferenciamento foram cruzados com indicadores sociais para caracterizar o público consumidor. Além disso, os preços de venda foram comparados com as informações da Secretaria de Receita Federal. Resultados: Os resultados indicam a prática de venda ilegal desses produtos nas plataformas digitais pesquisadas. Em regiões com padrões socioeconômicos mais altos, foi identificado um maior número de pontos de venda físicos que aderiram aos serviços das plataformas de delivery. Os valores praticados nessa modalidade foram 83% superiores aos estabelecidos pela Receita Federal. Conclusão: O estudo revela a necessidade de uma revisão das ações dos órgãos de fiscalização para o controle das novas modalidades de venda de produtos de tabaco.INCA2022-11-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigos, Avaliado pelos paresapplication/pdfapplication/pdftext/htmlhttps://rbc.inca.gov.br/index.php/revista/article/view/276310.32635/2176-9745.RBC.2022v68n4.2763Revista Brasileira de Cancerologia; Vol. 68 No. 4 (2022): Oct./Nov./Dec.; e-142763Revista Brasileira de Cancerologia; Vol. 68 Núm. 4 (2022): oct./nov./dic.; e-142763Revista Brasileira de Cancerologia; v. 68 n. 4 (2022): out./nov./dez.; e-1427632176-9745reponame:Revista Brasileira de Cancerologia (Online)instname:Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)instacron:INCAporenghttps://rbc.inca.gov.br/index.php/revista/article/view/2763/2414https://rbc.inca.gov.br/index.php/revista/article/view/2763/3053https://rbc.inca.gov.br/index.php/revista/article/view/2763/2460Copyright (c) 2022 Revista Brasileira de Cancerologiahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessViegas, João Ricardo RodriguesSzklo, André SalemAssunção, Kauã Henrique RibeiroPontes , Beatriz MacielMendes, Felipe Lacerda2023-07-24T16:28:25Zoai:rbc.inca.gov.br:article/2763Revistahttps://rbc.inca.gov.br/index.php/revistaPUBhttps://rbc.inca.gov.br/index.php/revista/oairbc@inca.gov.br0034-71162176-9745opendoar:2023-07-24T16:28:25Revista Brasileira de Cancerologia (Online) - Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)false
dc.title.none.fl_str_mv Advertising and Sales of Tobacco Products on Digital Delivery Platforms
Publicidad y Venta de Productos de Tabaco en Plataformas Digitales de Delivery
Publicidade e Venda de Produtos de Tabaco em Plataformas Digitais de Delivery
title Advertising and Sales of Tobacco Products on Digital Delivery Platforms
spellingShingle Advertising and Sales of Tobacco Products on Digital Delivery Platforms
Viegas, João Ricardo Rodrigues
controle e fiscalização de produtos derivados do tabaco
publicidade de produtos derivados do tabaco
comércio eletrônico
mapeamento geográfico
control and sanitary supervision of tobacco-derived products
tobacco-derived products publicity
e-commerce
geographic mapping
control y fiscalización de productos derivados del tabaco
publicidad de productos derivados del tabaco
comercio electrónico
mapeo geográfico
title_short Advertising and Sales of Tobacco Products on Digital Delivery Platforms
title_full Advertising and Sales of Tobacco Products on Digital Delivery Platforms
title_fullStr Advertising and Sales of Tobacco Products on Digital Delivery Platforms
title_full_unstemmed Advertising and Sales of Tobacco Products on Digital Delivery Platforms
title_sort Advertising and Sales of Tobacco Products on Digital Delivery Platforms
author Viegas, João Ricardo Rodrigues
author_facet Viegas, João Ricardo Rodrigues
Szklo, André Salem
Assunção, Kauã Henrique Ribeiro
Pontes , Beatriz Maciel
Mendes, Felipe Lacerda
author_role author
author2 Szklo, André Salem
Assunção, Kauã Henrique Ribeiro
Pontes , Beatriz Maciel
Mendes, Felipe Lacerda
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Viegas, João Ricardo Rodrigues
Szklo, André Salem
Assunção, Kauã Henrique Ribeiro
Pontes , Beatriz Maciel
Mendes, Felipe Lacerda
dc.subject.por.fl_str_mv controle e fiscalização de produtos derivados do tabaco
publicidade de produtos derivados do tabaco
comércio eletrônico
mapeamento geográfico
control and sanitary supervision of tobacco-derived products
tobacco-derived products publicity
e-commerce
geographic mapping
control y fiscalización de productos derivados del tabaco
publicidad de productos derivados del tabaco
comercio electrónico
mapeo geográfico
topic controle e fiscalização de produtos derivados do tabaco
publicidade de produtos derivados do tabaco
comércio eletrônico
mapeamento geográfico
control and sanitary supervision of tobacco-derived products
tobacco-derived products publicity
e-commerce
geographic mapping
control y fiscalización de productos derivados del tabaco
publicidad de productos derivados del tabaco
comercio electrónico
mapeo geográfico
description Introduction: With the SARS-CoV-2 virus pandemic in Brazil, the marketing of online products has grown significantly through digital delivery platforms for several products. Studies show that social isolation measures have had effects on the behavior and health of individuals, including smoking increase. Objective: Evaluate the characteristics of the sales and advertising of tobacco products and electronic smoking devices by physical stores through three digital platforms operating in the State of Rio de Janeiro between February and June 2021. Method: The searches on the platforms simulated the purchase steps of a consumer through a social network. The points of sale were georeferenced from administrative regions of the municipality of Rio de Janeiro or from a central point in other cities of the State. The georeferenced results were crossed with social indicators to characterize the consumer public. In addition, sales prices were compared with information from the Brazilian Federal Revenue. Results: The results indicate the practice of illegal sale of these products on the digital platforms investigated. In high-standard socioeconomic regions, greater number of physical points of sale that adhered to the delivery platforms services were identified. The values charged were 83% higher than those found in the Federal Revenue. Conclusion: The study highlights the necessity to review the actions of compliance bodies to control the new modalities of tobacco products sales.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-18
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identifier_str_mv 10.32635/2176-9745.RBC.2022v68n4.2763
dc.language.iso.fl_str_mv por
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language por
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https://rbc.inca.gov.br/index.php/revista/article/view/2763/2460
dc.rights.driver.fl_str_mv Copyright (c) 2022 Revista Brasileira de Cancerologia
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Revista Brasileira de Cancerologia
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
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dc.publisher.none.fl_str_mv INCA
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dc.source.none.fl_str_mv Revista Brasileira de Cancerologia; Vol. 68 No. 4 (2022): Oct./Nov./Dec.; e-142763
Revista Brasileira de Cancerologia; Vol. 68 Núm. 4 (2022): oct./nov./dic.; e-142763
Revista Brasileira de Cancerologia; v. 68 n. 4 (2022): out./nov./dez.; e-142763
2176-9745
reponame:Revista Brasileira de Cancerologia (Online)
instname:Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)
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instname_str Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)
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institution INCA
reponame_str Revista Brasileira de Cancerologia (Online)
collection Revista Brasileira de Cancerologia (Online)
repository.name.fl_str_mv Revista Brasileira de Cancerologia (Online) - Instituto Nacional de Câncer José Alencar Gomes da Silva (INCA)
repository.mail.fl_str_mv rbc@inca.gov.br
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