Advertising and Sales of Tobacco Products on Digital Delivery Platforms

• Autor(a) principal: Viegas, João Ricardo Rodrigues
• Data de Publicação: 2022
• Outros Autores: Szklo, André Salem, Assunção, Kauã Henrique Ribeiro, Pontes , Beatriz Maciel, Mendes, Felipe Lacerda
• Tipo de documento: Artigo
• Idioma: por; eng
• Título da fonte: Revista Brasileira de Cancerologia (Online)
• Texto Completo: https://rbc.inca.gov.br/index.php/revista/article/view/2763
• topic: controle e fiscalização de produtos derivados do tabaco; publicidade de produtos derivados do tabaco; comércio eletrônico; mapeamento geográfico; control and sanitary supervision of tobacco-derived products; tobacco-derived products publicity; e-commerce; geographic mapping; control y fiscalización de productos derivados del tabaco; publicidad de productos derivados del tabaco; comercio electrónico; mapeo geográfico

Introduction: With the SARS-CoV-2 virus pandemic in Brazil, the marketing of online products has grown significantly through digital delivery platforms for several products. Studies show that social isolation measures have had effects on the behavior and health of individuals, including smoking increase. Objective: Evaluate the characteristics of the sales and advertising of tobacco products and electronic smoking devices by physical stores through three digital platforms operating in the State of Rio de Janeiro between February and June 2021. Method: The searches on the platforms simulated the purchase steps of a consumer through a social network. The points of sale were georeferenced from administrative regions of the municipality of Rio de Janeiro or from a central point in other cities of the State. The georeferenced results were crossed with social indicators to characterize the consumer public. In addition, sales prices were compared with information from the Brazilian Federal Revenue. Results: The results indicate the practice of illegal sale of these products on the digital platforms investigated. In high-standard socioeconomic regions, greater number of physical points of sale that adhered to the delivery platforms services were identified. The values charged were 83% higher than those found in the Federal Revenue. Conclusion: The study highlights the necessity to review the actions of compliance bodies to control the new modalities of tobacco products sales.