THE AWAKENING OF CREATIVITY IN ORGANIZATIONS

Detalhes bibliográficos
Autor(a) principal: Braga, Luíza Alves
Data de Publicação: 2020
Outros Autores: Pinheiro, Nagela Maria Alcântara, Costa, Josimar Souza, Giffoni, Francinete Alves de Oliveira
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Amadeus International Multidisciplinary Journal
Texto Completo: https://amadeusjournal.emnuvens.com.br/amadeus/article/view/138
Resumo: Abstract: This article deals with creativity and innovation in the business field.  Discusses the importance of encouraging the creative process at the organizational level.  It presents the success story of the Walt Disney organization on the international scene, relating the company's success to the use of creativity.  The text promotes reflection on the topic in the current context, demonstrating the growing need for companies to encourage the awakening of the creative process in order to remain competitive in a market that faces rapid changes and great challenges. Keywords: Creativity;  Innovation;  Entrepreneurship;  Disney.
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spelling THE AWAKENING OF CREATIVITY IN ORGANIZATIONSAbstract: This article deals with creativity and innovation in the business field.  Discusses the importance of encouraging the creative process at the organizational level.  It presents the success story of the Walt Disney organization on the international scene, relating the company's success to the use of creativity.  The text promotes reflection on the topic in the current context, demonstrating the growing need for companies to encourage the awakening of the creative process in order to remain competitive in a market that faces rapid changes and great challenges. Keywords: Creativity;  Innovation;  Entrepreneurship;  Disney.Instituto Persona de Educação Superior2020-07-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://amadeusjournal.emnuvens.com.br/amadeus/article/view/13810.14295/aimj.v5i9.138Amadeus International Multidisciplinary Journal; Vol. 5 No. 9 (2020); 170-176Amadeus International Multidisciplinary Journal; v. 5 n. 9 (2020); 170-1762525-8281reponame:Amadeus International Multidisciplinary Journalinstname:Instituto Persona de Educação Superiorinstacron:IPESenghttps://amadeusjournal.emnuvens.com.br/amadeus/article/view/138/289Copyright (c) 2020 Amadeus International Multidisciplinary Journalinfo:eu-repo/semantics/openAccessBraga, Luíza AlvesPinheiro, Nagela Maria AlcântaraCosta, Josimar SouzaGiffoni, Francinete Alves de Oliveira2020-11-27T11:22:58Zoai:ojs.emnuvens.com.br:article/138Revistahttps://amadeusjournal.emnuvens.com.br/amadeus/indexPRIhttps://amadeusjournal.emnuvens.com.br/amadeus/oaiamadeusjournal@gmail.com2525-82812525-8281opendoar:2023-01-12T16:39:20.170608Amadeus International Multidisciplinary Journal - Instituto Persona de Educação Superiorfalse
dc.title.none.fl_str_mv THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
title THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
spellingShingle THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
Braga, Luíza Alves
title_short THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
title_full THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
title_fullStr THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
title_full_unstemmed THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
title_sort THE AWAKENING OF CREATIVITY IN ORGANIZATIONS
author Braga, Luíza Alves
author_facet Braga, Luíza Alves
Pinheiro, Nagela Maria Alcântara
Costa, Josimar Souza
Giffoni, Francinete Alves de Oliveira
author_role author
author2 Pinheiro, Nagela Maria Alcântara
Costa, Josimar Souza
Giffoni, Francinete Alves de Oliveira
author2_role author
author
author
dc.contributor.author.fl_str_mv Braga, Luíza Alves
Pinheiro, Nagela Maria Alcântara
Costa, Josimar Souza
Giffoni, Francinete Alves de Oliveira
description Abstract: This article deals with creativity and innovation in the business field.  Discusses the importance of encouraging the creative process at the organizational level.  It presents the success story of the Walt Disney organization on the international scene, relating the company's success to the use of creativity.  The text promotes reflection on the topic in the current context, demonstrating the growing need for companies to encourage the awakening of the creative process in order to remain competitive in a market that faces rapid changes and great challenges. Keywords: Creativity;  Innovation;  Entrepreneurship;  Disney.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://amadeusjournal.emnuvens.com.br/amadeus/article/view/138
10.14295/aimj.v5i9.138
url https://amadeusjournal.emnuvens.com.br/amadeus/article/view/138
identifier_str_mv 10.14295/aimj.v5i9.138
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://amadeusjournal.emnuvens.com.br/amadeus/article/view/138/289
dc.rights.driver.fl_str_mv Copyright (c) 2020 Amadeus International Multidisciplinary Journal
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Amadeus International Multidisciplinary Journal
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Persona de Educação Superior
publisher.none.fl_str_mv Instituto Persona de Educação Superior
dc.source.none.fl_str_mv Amadeus International Multidisciplinary Journal; Vol. 5 No. 9 (2020); 170-176
Amadeus International Multidisciplinary Journal; v. 5 n. 9 (2020); 170-176
2525-8281
reponame:Amadeus International Multidisciplinary Journal
instname:Instituto Persona de Educação Superior
instacron:IPES
instname_str Instituto Persona de Educação Superior
instacron_str IPES
institution IPES
reponame_str Amadeus International Multidisciplinary Journal
collection Amadeus International Multidisciplinary Journal
repository.name.fl_str_mv Amadeus International Multidisciplinary Journal - Instituto Persona de Educação Superior
repository.mail.fl_str_mv amadeusjournal@gmail.com
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