THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
Autor(a) principal: | |
---|---|
Data de Publicação: | 2010 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249 |
Resumo: | The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated. |
id |
MACKENZIE_8a97bb1a6ae3923f88cc2af0d0acc7b2 |
---|---|
oai_identifier_str |
oai:ojs.editorarevistas.mackenzie.br:article/2249 |
network_acronym_str |
MACKENZIE |
network_name_str |
RAM. Revista de Administração Mackenzie |
repository_id_str |
|
spelling |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKINGA qualidade das alternativas em decisões estratégicas: um estudo sobre criatividade e completude em decisões empresariaisStrategic decisionIntuitionExperimentOption-generatingHierarchical tree.Decisão estratégicaIntuiçãoExperimentoGeração de alternativasÁrvore hierárquica.The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated.A qualidade das decisões estratégicas dos empresários está diretamente relacionada à capacidade que eles demonstram para encontrar alternativas criativas quando enfrentam os problemas de suas empresas. Essas alternativas podem ser geradas intuitivamente, utilizando heurísticas. As pesquisas sobre geração de alternativas têm indicado consistentemente que as pessoas não são eficientes nessa atividade. As explicações para esse fato, contidas na literatura sobre decisão, não são conclusivas e permitem especulações a respeito. Para explorar essa questão e relacioná-la ao administrador brasileiro, foi idealizado um experimento com 174 alunos de quatro cursos de MBA para avaliar a originalidade e a completude das alternativas. O experimento e a respectiva análise basearam-se na confluência da pesquisa experimental, oriunda da psicologia cognitiva da decisão, com as visões da ciência da decisão organizacional tradicional e o novo campo de estudo das decisões intuitivas ou naturalísticas. Para mensurar a criatividade das alternativas apresentadas durante o experimento, empregou-se o conceito de árvore hierárquica, que demonstrou ser uma poderosa ferramenta para a tipologia de alternativas. O resultado desse experimento confirmou o baixo desempenho em geração de alternativas dos gerentes e, ao mesmo tempo, indicou que, provavelmente, a etapa de geração de alternativas isolada da etapa de escolha pode melhorar a qualidade das alternativas. A heurística, por sua vez, não demonstrou influenciar o conjunto de alternativas geradas.Editora Mackenzie2010-09-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesExperimento de delineamento fatorial dois por doisapplication/pdfapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249Revista de Administração Mackenzie; Vol. 11 No. 6 (2010): Thematic Special Edition on Decision Making in OrganizationsRevista de Administração Mackenzie; Vol. 11 Núm. 6 (2010): Edición Especial Temática en Decisión en OrganizacionesRevista de Administração Mackenzie (Mackenzie Management Review); v. 11 n. 6 (2010): Edição Especial Temática sobre Decisão nas Organizações1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/2570https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8106https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8107https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8108https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8109https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8110https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8111https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8112Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessDacorso, Antonio Luiz RochaRusso, Rosária Fátima Segger MacriSilva, Maria Conceição MeloAraujo, Gracyanne Freire de2011-01-19T16:22:57Zoai:ojs.editorarevistas.mackenzie.br:article/2249Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-19T16:22:57RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING A qualidade das alternativas em decisões estratégicas: um estudo sobre criatividade e completude em decisões empresariais |
title |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
spellingShingle |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING Dacorso, Antonio Luiz Rocha Strategic decision Intuition Experiment Option-generating Hierarchical tree. Decisão estratégica Intuição Experimento Geração de alternativas Árvore hierárquica. |
title_short |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
title_full |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
title_fullStr |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
title_full_unstemmed |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
title_sort |
THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING |
author |
Dacorso, Antonio Luiz Rocha |
author_facet |
Dacorso, Antonio Luiz Rocha Russo, Rosária Fátima Segger Macri Silva, Maria Conceição Melo Araujo, Gracyanne Freire de |
author_role |
author |
author2 |
Russo, Rosária Fátima Segger Macri Silva, Maria Conceição Melo Araujo, Gracyanne Freire de |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Dacorso, Antonio Luiz Rocha Russo, Rosária Fátima Segger Macri Silva, Maria Conceição Melo Araujo, Gracyanne Freire de |
dc.subject.por.fl_str_mv |
Strategic decision Intuition Experiment Option-generating Hierarchical tree. Decisão estratégica Intuição Experimento Geração de alternativas Árvore hierárquica. |
topic |
Strategic decision Intuition Experiment Option-generating Hierarchical tree. Decisão estratégica Intuição Experimento Geração de alternativas Árvore hierárquica. |
description |
The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-09-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por Pares Experimento de delineamento fatorial dois por dois |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/2570 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8106 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8107 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8108 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8109 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8110 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8111 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8112 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/vnd.ms-powerpoint application/vnd.ms-powerpoint application/vnd.ms-powerpoint application/vnd.ms-powerpoint application/vnd.ms-powerpoint application/vnd.ms-powerpoint application/vnd.ms-powerpoint |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 11 No. 6 (2010): Thematic Special Edition on Decision Making in Organizations Revista de Administração Mackenzie; Vol. 11 Núm. 6 (2010): Edición Especial Temática en Decisión en Organizaciones Revista de Administração Mackenzie (Mackenzie Management Review); v. 11 n. 6 (2010): Edição Especial Temática sobre Decisão nas Organizações 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
1813820670039031808 |