THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING

Detalhes bibliográficos
Autor(a) principal: Dacorso, Antonio Luiz Rocha
Data de Publicação: 2010
Outros Autores: Russo, Rosária Fátima Segger Macri, Silva, Maria Conceição Melo, Araujo, Gracyanne Freire de
Tipo de documento: Artigo
Idioma: por
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249
Resumo: The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated.
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spelling THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKINGA qualidade das alternativas em decisões estratégicas: um estudo sobre criatividade e completude em decisões empresariaisStrategic decisionIntuitionExperimentOption-generatingHierarchical tree.Decisão estratégicaIntuiçãoExperimentoGeração de alternativasÁrvore hierárquica.The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated.A qualidade das decisões estratégicas dos empresários está diretamente relacionada à capacidade que eles demonstram para encontrar alternativas criativas quando enfrentam os problemas de suas empresas. Essas alternativas podem ser geradas intuitivamente, utilizando heurísticas. As pesquisas sobre geração de alternativas têm indicado consistentemente que as pessoas não são eficientes nessa atividade. As explicações para esse fato, contidas na literatura sobre decisão, não são conclusivas e permitem especulações a respeito. Para explorar essa questão e relacioná-la ao administrador brasileiro, foi idealizado um experimento com 174 alunos de quatro cursos de MBA para avaliar a originalidade e a completude das alternativas. O experimento e a respectiva análise basearam-se na confluência da pesquisa experimental, oriunda da psicologia cognitiva da decisão, com as visões da ciência da decisão organizacional tradicional e o novo campo de estudo das decisões intuitivas ou naturalísticas. Para mensurar a criatividade das alternativas apresentadas durante o experimento, empregou-se o conceito de árvore hierárquica, que demonstrou ser uma poderosa ferramenta para a tipologia de alternativas. O resultado desse experimento confirmou o baixo desempenho em geração de alternativas dos gerentes e, ao mesmo tempo, indicou que, provavelmente, a etapa de geração de alternativas isolada da etapa de escolha pode melhorar a qualidade das alternativas. A heurística, por sua vez, não demonstrou influenciar o conjunto de alternativas geradas.Editora Mackenzie2010-09-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por ParesExperimento de delineamento fatorial dois por doisapplication/pdfapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointapplication/vnd.ms-powerpointhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249Revista de Administração Mackenzie; Vol. 11 No. 6 (2010): Thematic Special Edition on Decision Making in OrganizationsRevista de Administração Mackenzie; Vol. 11 Núm. 6 (2010): Edición Especial Temática en Decisión en OrganizacionesRevista de Administração Mackenzie (Mackenzie Management Review); v. 11 n. 6 (2010): Edição Especial Temática sobre Decisão nas Organizações1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/2570https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8106https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8107https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8108https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8109https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8110https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8111https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8112Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessDacorso, Antonio Luiz RochaRusso, Rosária Fátima Segger MacriSilva, Maria Conceição MeloAraujo, Gracyanne Freire de2011-01-19T16:22:57Zoai:ojs.editorarevistas.mackenzie.br:article/2249Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-19T16:22:57RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
A qualidade das alternativas em decisões estratégicas: um estudo sobre criatividade e completude em decisões empresariais
title THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
spellingShingle THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
Dacorso, Antonio Luiz Rocha
Strategic decision
Intuition
Experiment
Option-generating
Hierarchical tree.
Decisão estratégica
Intuição
Experimento
Geração de alternativas
Árvore hierárquica.
title_short THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
title_full THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
title_fullStr THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
title_full_unstemmed THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
title_sort THE QUALITY OF OPTIONS IN STRATEGIC DECISION MAKING: A STUDY ABOUT CREATIVITY AND COMPLETENESS IN BUSINESS DECISION MAKING
author Dacorso, Antonio Luiz Rocha
author_facet Dacorso, Antonio Luiz Rocha
Russo, Rosária Fátima Segger Macri
Silva, Maria Conceição Melo
Araujo, Gracyanne Freire de
author_role author
author2 Russo, Rosária Fátima Segger Macri
Silva, Maria Conceição Melo
Araujo, Gracyanne Freire de
author2_role author
author
author
dc.contributor.author.fl_str_mv Dacorso, Antonio Luiz Rocha
Russo, Rosária Fátima Segger Macri
Silva, Maria Conceição Melo
Araujo, Gracyanne Freire de
dc.subject.por.fl_str_mv Strategic decision
Intuition
Experiment
Option-generating
Hierarchical tree.
Decisão estratégica
Intuição
Experimento
Geração de alternativas
Árvore hierárquica.
topic Strategic decision
Intuition
Experiment
Option-generating
Hierarchical tree.
Decisão estratégica
Intuição
Experimento
Geração de alternativas
Árvore hierárquica.
description The quality of strategic decisions of executives is directly related to the ability they have to find creative alternatives when facing business problems. These alter natives could be generated intuitively, using heuristics. On the other hand, the researches on alternatives generation have consistently indicated that people are not efficient on this duty. The argument for that, contained in the decision's literature, is not conclusive and it allows speculation about it. To explore this issue and relate it to the Brazilian Administration, an experiment was designed for 174 students of four courses of MBA. The experiment and the analysis were resulted from the confluence between the experimental research from decision cognitive psychology with science's vision of the traditional organizational decision and the new field of study on naturalistic or intuitive decisions. To measure the creativity of the alternatives presented during the experiment, the concept of hierarchical tree was utilized and it has proved a powerful tool to the typology of alternatives. The result of this experiment confirmed the poor performance in alternatives generation by managers and at the same time, indicated that probably, the generation of options isolated of analysis can produce better quality of alternatives. The heuristic, do not demonstrated any influence on options generated.
publishDate 2010
dc.date.none.fl_str_mv 2010-09-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
Experimento de delineamento fatorial dois por dois
format article
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dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/2570
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8106
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8107
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8108
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8109
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8110
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8111
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/2249/8112
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/vnd.ms-powerpoint
application/vnd.ms-powerpoint
application/vnd.ms-powerpoint
application/vnd.ms-powerpoint
application/vnd.ms-powerpoint
application/vnd.ms-powerpoint
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dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 11 No. 6 (2010): Thematic Special Edition on Decision Making in Organizations
Revista de Administração Mackenzie; Vol. 11 Núm. 6 (2010): Edición Especial Temática en Decisión en Organizaciones
Revista de Administração Mackenzie (Mackenzie Management Review); v. 11 n. 6 (2010): Edição Especial Temática sobre Decisão nas Organizações
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
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instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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