A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR
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Data de Publicação: | 2008 |
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Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167 |
Resumo: | The purpose of this article is to analyze the social actions undertaken by Brazilian retail companies. The study is justified by the need to have an on-going assessment of actions of this nature, bearing in mind that over the last 15 years many retail companies have been developing many social initiatives. The empirical data were taken from the database of information recorded by the Centro de Excelência no Varejo, of the Fundação Getulio Vargas. In order to assess the data, an adaptation of the James Austin (2000) model was made. Analysis of the data was predominantly exploratory, and involved the descriptive analysis, factor analysis, and cluster analysis. It was also made the cross analysis of the clusters generated with some of the variables. The results indicated a strong relationship between the social and economic value generated by the actions of companies and characteristics relating to their size, partnerships and the geographic spread of the actions.KEYWORDS: Social and environmental responsibility; Social and environmental action; Retail companies; Economic value; Social and environmental value. |
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A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTORUm estudo sobre as ações sociais no setor varejista no BrasilThe purpose of this article is to analyze the social actions undertaken by Brazilian retail companies. The study is justified by the need to have an on-going assessment of actions of this nature, bearing in mind that over the last 15 years many retail companies have been developing many social initiatives. The empirical data were taken from the database of information recorded by the Centro de Excelência no Varejo, of the Fundação Getulio Vargas. In order to assess the data, an adaptation of the James Austin (2000) model was made. Analysis of the data was predominantly exploratory, and involved the descriptive analysis, factor analysis, and cluster analysis. It was also made the cross analysis of the clusters generated with some of the variables. The results indicated a strong relationship between the social and economic value generated by the actions of companies and characteristics relating to their size, partnerships and the geographic spread of the actions.KEYWORDS: Social and environmental responsibility; Social and environmental action; Retail companies; Economic value; Social and environmental value.A finalidade deste artigo é analisar as ações sociais empreendidas por empresas varejistas brasileiras. O estudo é justificado pela necessidade de se ter uma avaliação das ações dessa natureza, uma vez que nos últimos quinze anos muitas companhias de varejo têm buscado desenvolver iniciativas sociais. Foi feita uma pesquisa empírica, a partir do banco de dados disponibilizado pelo Centro de Excelência no Varejo, da Fundação Getulio Vargas. Para avaliar os dados, procedeu-se a uma adaptação do modelo de James Austin (2000). A análise dos dados foi predominantemente exploratória e envolveu análise descritiva, análise fatorial e de cluster. Realizou-se também a análise cruzada dos clusters gerados com algumas das variáveis. Os resultados indicaram um relacionamento forte entre o valor social e econômico gerado pelas ações das companhias e das características relacionadas a porte e parcerias desenvolvidas, e pela amplitude geográfica das ações.Palavras-chave Responsabilidade socioambiental; Ações sociais e ambientais; Empresas varejistas; Valor econômico; Valor social e ambiental.Editora Mackenzie2008-08-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/167Revista de Administração Mackenzie; Vol. 9 No. 3 (2008)Revista de Administração Mackenzie; Vol. 9 Núm. 3 (2008)Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 3 (2008)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/167https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/1764https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/1765Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessda Costa, Francisco Joséda Costa Santo, Rubens2011-01-17T19:20:10Zoai:ojs.editorarevistas.mackenzie.br:article/167Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:30.565048RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR Um estudo sobre as ações sociais no setor varejista no Brasil |
title |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
spellingShingle |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR da Costa, Francisco José |
title_short |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
title_full |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
title_fullStr |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
title_full_unstemmed |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
title_sort |
A STUDY ABOUT THE SOCIAL ACTIONS IN THE BRAZILIAN RETAIL SECTOR |
author |
da Costa, Francisco José |
author_facet |
da Costa, Francisco José da Costa Santo, Rubens |
author_role |
author |
author2 |
da Costa Santo, Rubens |
author2_role |
author |
dc.contributor.author.fl_str_mv |
da Costa, Francisco José da Costa Santo, Rubens |
description |
The purpose of this article is to analyze the social actions undertaken by Brazilian retail companies. The study is justified by the need to have an on-going assessment of actions of this nature, bearing in mind that over the last 15 years many retail companies have been developing many social initiatives. The empirical data were taken from the database of information recorded by the Centro de Excelência no Varejo, of the Fundação Getulio Vargas. In order to assess the data, an adaptation of the James Austin (2000) model was made. Analysis of the data was predominantly exploratory, and involved the descriptive analysis, factor analysis, and cluster analysis. It was also made the cross analysis of the clusters generated with some of the variables. The results indicated a strong relationship between the social and economic value generated by the actions of companies and characteristics relating to their size, partnerships and the geographic spread of the actions.KEYWORDS: Social and environmental responsibility; Social and environmental action; Retail companies; Economic value; Social and environmental value. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/167 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/1764 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/167/1765 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 9 No. 3 (2008) Revista de Administração Mackenzie; Vol. 9 Núm. 3 (2008) Revista de Administração Mackenzie (Mackenzie Management Review); v. 9 n. 3 (2008) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
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