THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY
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Data de Publicação: | 2008 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | RAM. Revista de Administração Mackenzie |
Texto Completo: | https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119 |
Resumo: | This article shows the result of a research which presents the fuzzy logic contributing to the controllership board in the formulation and evaluation of organizational strategies. The goal of this work is to present fuzzy logic as an analyses and judgement technique for decision making, able to help the manager and the controllership board in shaping organizational strategies and indicators. To embase the premises of this work, two methodologies are used: a bibliographic research and a case study, applied in a tourism company, located in Rio Grande do Sul state, Brazil. In the study the variables will be analyzed by the application of the logical administration model developed by Espín, Becker e Vanti (2005), a system which is embased on premisses of fuzzy logic. At the end of the investigation it is demonstrated that the fuzzy logic can be successfully applied by the controllership board in the construction and visualization of priorities of strategic actions.KEYWORDS: Fuzzy logic; Swot analyses; Decision making; Controller board. |
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THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCYA controladoria utilizando a lógica Fuzzy no auxílio à empresa para definição das prioridades do planejamento estratégico: um estudo em uma empresa de turismoThis article shows the result of a research which presents the fuzzy logic contributing to the controllership board in the formulation and evaluation of organizational strategies. The goal of this work is to present fuzzy logic as an analyses and judgement technique for decision making, able to help the manager and the controllership board in shaping organizational strategies and indicators. To embase the premises of this work, two methodologies are used: a bibliographic research and a case study, applied in a tourism company, located in Rio Grande do Sul state, Brazil. In the study the variables will be analyzed by the application of the logical administration model developed by Espín, Becker e Vanti (2005), a system which is embased on premisses of fuzzy logic. At the end of the investigation it is demonstrated that the fuzzy logic can be successfully applied by the controllership board in the construction and visualization of priorities of strategic actions.KEYWORDS: Fuzzy logic; Swot analyses; Decision making; Controller board.Este artigo demonstra o resultado de uma pesquisa que apresenta a lógica fuzzy contribuindo com a controladoria na formulação e avaliação das estratégias organizacionais. O objetivo deste trabalho é apresentar a lógica fuzzy em uma aplicação empresarial como uma técnica de análise e julgamento para a tomada de decisão, capaz de auxiliar os gestores e a controladoria na modelagem de indicadores e de estratégias organizacionais. As metodologias utilizadas, para embasar os pressupostos deste trabalho, são duas: uma pesquisa bibliográfica e um estudo de caso aplicado numa empresa do setor de turismo, localizada no Estado do Rio Grande do Sul, Brasil. Neste estudo, as variáveis serão analisadas por meio da aplicação do modelo de administração lógica, desenvolvido por Espín, Becker e Vanti (2005), sistema este embasado nos pressupostos da lógica fuzzy. Ao final da investigação, demonstra-se que a lógica fuzzy pode ser um instrumento utilizado com sucesso pela controladoria na construção e visualização da priorização dos objetivos e das ações estratégicas.PALAVRAS-CHAVE: Lógica fuzzy; Análise Swot; Tomada de decisão; Controladoria.Editora Mackenzie2008-08-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/119Revista de Administração Mackenzie; Vol. 8 No. 1 (2007)Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007)Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/119https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/1861https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/1862Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessVanti, Adolfo AlbertoLindstaedt, Ângela Rozane de SouzaMiotto, Genossi RauchPugues, Laurise MarthaMuraro, Mirna2011-01-17T15:38:00Zoai:ojs.editorarevistas.mackenzie.br:article/119Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:27.884940RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false |
dc.title.none.fl_str_mv |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY A controladoria utilizando a lógica Fuzzy no auxílio à empresa para definição das prioridades do planejamento estratégico: um estudo em uma empresa de turismo |
title |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
spellingShingle |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY Vanti, Adolfo Alberto |
title_short |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
title_full |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
title_fullStr |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
title_full_unstemmed |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
title_sort |
THE CONTROLLERSHIP APPLYING FUZZY LOGIC TO PRIORITIES DEFINITIONS IN CORPORATE STRATEGIC PLANNING: A CASE STUDY OF A TRAVELS AGENCY |
author |
Vanti, Adolfo Alberto |
author_facet |
Vanti, Adolfo Alberto Lindstaedt, Ângela Rozane de Souza Miotto, Genossi Rauch Pugues, Laurise Martha Muraro, Mirna |
author_role |
author |
author2 |
Lindstaedt, Ângela Rozane de Souza Miotto, Genossi Rauch Pugues, Laurise Martha Muraro, Mirna |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Vanti, Adolfo Alberto Lindstaedt, Ângela Rozane de Souza Miotto, Genossi Rauch Pugues, Laurise Martha Muraro, Mirna |
description |
This article shows the result of a research which presents the fuzzy logic contributing to the controllership board in the formulation and evaluation of organizational strategies. The goal of this work is to present fuzzy logic as an analyses and judgement technique for decision making, able to help the manager and the controllership board in shaping organizational strategies and indicators. To embase the premises of this work, two methodologies are used: a bibliographic research and a case study, applied in a tourism company, located in Rio Grande do Sul state, Brazil. In the study the variables will be analyzed by the application of the logical administration model developed by Espín, Becker e Vanti (2005), a system which is embased on premisses of fuzzy logic. At the end of the investigation it is demonstrated that the fuzzy logic can be successfully applied by the controllership board in the construction and visualization of priorities of strategic actions.KEYWORDS: Fuzzy logic; Swot analyses; Decision making; Controller board. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119 |
url |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/119 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/1861 https://editorarevistas.mackenzie.br/index.php/RAM/article/view/119/1862 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Revista de Administração Mackenzie |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Editora Mackenzie |
publisher.none.fl_str_mv |
Editora Mackenzie |
dc.source.none.fl_str_mv |
Revista de Administração Mackenzie; Vol. 8 No. 1 (2007) Revista de Administração Mackenzie; Vol. 8 Núm. 1 (2007) Revista de Administração Mackenzie (Mackenzie Management Review); v. 8 n. 1 (2007) 1678-6971 1518-6776 reponame:RAM. Revista de Administração Mackenzie instname:Universidade Presbiteriana Mackenzie (MACKENZIE) instacron:MACKENZIE |
instname_str |
Universidade Presbiteriana Mackenzie (MACKENZIE) |
instacron_str |
MACKENZIE |
institution |
MACKENZIE |
reponame_str |
RAM. Revista de Administração Mackenzie |
collection |
RAM. Revista de Administração Mackenzie |
repository.name.fl_str_mv |
RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE) |
repository.mail.fl_str_mv |
revista.adm@mackenzie.br |
_version_ |
1796794716252012544 |