Accelerated Obsolescence of Technological Products and the Impacts on Production Sustainability

• Autor(a) principal: Zambon, Antonio Carlos
• Data de Publicação: 2015
• Outros Autores: Antunes da Silva, Ana Estela, Baioco, Gisele Busichia, Sampaio Gradvohl, André Leon, Garcia Nunes, Pedro Ivo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: RAM. Revista de Administração Mackenzie
• Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/5808
• topic: Sustainability. System Dynamics. MORPH. Innovation. Technology.; Sostenibilidad. System Dynamics. MORPH. Innovación. Tecnología.; Sustentabilidade. System Dynamics. MORPH. Inovação. Tecnologia.

The objective of this paper is to present a critical study of waste generation associated with the consumption of products, whose short life cycle causing rapid replacement and disposal. Its theoretical basis is the systemic approach, as proposed by the theory of System Dynamics supported by conceptual modeling MORPH - Human Thinking Representation Oriented Model. The methodology is based on the Schumpeterian approach and with MORPH’s support, was organized a conceptual model consisted of the main variables in the scenario of industrial production, in an environment of innovation and rapid product obsolescence. A software supported on System Dynamics methodology simulates this scenario, which recreated the dynamics of the market for production and product replacement, so that one could analyze the dynamics of these variables. Thus, the inductive method was used to compose the conceptual model, based on a classical economic approach. This allowed simulating some assumptions. In this scope, there will be a conceptual study (empirical) on innovation and its dynamics to analyze future scenarios of production and marketing. With the simulated model was constructed three scenarios and it was possible to observe that the lack of concern for the recycling of products is not positive for the factors of production, depleting them. It also demonstrates that the sending of products for recycling is beneficial for maintenance of production factors and it does not affect the innovation achieved, producing a balance in the system. The considerations of this study have practical implications in a new interpretation of the creation of value, by comparing the innovation with the paradox of the depletion of natural resources. His theoretical contribution is to describe the scenario of innovation, interacting with variables to simulate different scenarios. The development of this research is didactic and intends to form an opinion to assist in decision-making production.