INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?

Detalhes bibliográficos
Autor(a) principal: Oliveira, Mírian
Data de Publicação: 2008
Outros Autores: Goldoni, Juliana, Freitas, Henrique
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56
Resumo: The successful web site attracts the consumer, makes him remain for a longer time and come back repeatedly. The internal attraction factors can help the organizations to create a successful web site. The main goal of this research is to identify the importance attributed by a group of business administration students to the internal attraction factors to the web sites identified in the literature review. The adopted research method was an exploratory survey. As the main result, we identify the internal attraction factors considered important by the respondents. These were language, reading easiness, download speed, up-to-date, researches, permanent access, security, and catalog of products.
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spelling INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?Fatores internos de atração aos web sites: o que estudantes de administração preferem?The successful web site attracts the consumer, makes him remain for a longer time and come back repeatedly. The internal attraction factors can help the organizations to create a successful web site. The main goal of this research is to identify the importance attributed by a group of business administration students to the internal attraction factors to the web sites identified in the literature review. The adopted research method was an exploratory survey. As the main result, we identify the internal attraction factors considered important by the respondents. These were language, reading easiness, download speed, up-to-date, researches, permanent access, security, and catalog of products.A identificação de fatores internos de atração e a verificação da importância deles por parte dos usuários podem auxiliar as organizações na definição dos seus web sites. O objetivo deste trabalho é verificar a importância atribuída por um grupo de estudantes de administração aos fatores internos de atração aos web sites identificados na revisão da literatura. O método de pesquisa adotado foi uma survey exploratória. O principal resultado foi identificar os fatores internos de atração considerados com maior grau de maior importância pelos respondentes, que são linguagem, facilidade de leitura, velocidade de download, atualização, pesquisa, acesso permanente, segurança e catálogo de produtos.PALAVRAS-CHAVE: Fatores internos de atração; Web site; Administração.Editora Mackenzie2008-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/56Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporengspahttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/56https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/2012https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/2013Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessOliveira, MírianGoldoni, JulianaFreitas, Henrique2011-01-14T19:02:37Zoai:ojs.editorarevistas.mackenzie.br:article/56Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2011-01-14T19:02:37RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
Fatores internos de atração aos web sites: o que estudantes de administração preferem?
title INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
spellingShingle INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
Oliveira, Mírian
title_short INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
title_full INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
title_fullStr INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
title_full_unstemmed INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
title_sort INTERNAL FACTORS OF ATTRACTION TOTHE WEB SITES: WHAT THE ADMINISTRATION STUDENTS PREFER?
author Oliveira, Mírian
author_facet Oliveira, Mírian
Goldoni, Juliana
Freitas, Henrique
author_role author
author2 Goldoni, Juliana
Freitas, Henrique
author2_role author
author
dc.contributor.author.fl_str_mv Oliveira, Mírian
Goldoni, Juliana
Freitas, Henrique
description The successful web site attracts the consumer, makes him remain for a longer time and come back repeatedly. The internal attraction factors can help the organizations to create a successful web site. The main goal of this research is to identify the importance attributed by a group of business administration students to the internal attraction factors to the web sites identified in the literature review. The adopted research method was an exploratory survey. As the main result, we identify the internal attraction factors considered important by the respondents. These were language, reading easiness, download speed, up-to-date, researches, permanent access, security, and catalog of products.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/56
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/2012
https://editorarevistas.mackenzie.br/index.php/RAM/article/view/56/2013
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 5 No. 2 (2004)
Revista de Administração Mackenzie; Vol. 5 Núm. 2 (2004)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 5 n. 2 (2004)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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