RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY

Detalhes bibliográficos
Autor(a) principal: Caldeira Pedroso, Marcelo
Data de Publicação: 2009
Outros Autores: Zwicker, Ronaldo, Alexandre de Souza, Cesar
Tipo de documento: Artigo
Idioma: por
Título da fonte: RAM. Revista de Administração Mackenzie
Texto Completo: https://editorarevistas.mackenzie.br/index.php/RAM/article/view/378
Resumo: Radio frequency identification (RFID) has been a relevant topic addressed by companies, academics and media. Many companies have been developing RFID initiatives in order to identify the potential applications and map the benefits associated with their implementation. This work presents a framework for RFID technology adoption, considering its business drivers, inhibitors, applications and expected benefits. This framework provided a conceptual basis for analyzing a research conducted in 114 companies in Brazil. Among other conclusions, we highlight the importance of companies’ information technology area as an enabler for innovation and the weak association between expected benefits and business challenges with the current level of technology adoption.KEYWORDS: Radio frequency identification; RFID; Information technology; Innovation; Supply chain management.
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spelling RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDYAdoção de RFID no Brasil: um estudo exploratórioRadio frequency identification (RFID) has been a relevant topic addressed by companies, academics and media. Many companies have been developing RFID initiatives in order to identify the potential applications and map the benefits associated with their implementation. This work presents a framework for RFID technology adoption, considering its business drivers, inhibitors, applications and expected benefits. This framework provided a conceptual basis for analyzing a research conducted in 114 companies in Brazil. Among other conclusions, we highlight the importance of companies’ information technology area as an enabler for innovation and the weak association between expected benefits and business challenges with the current level of technology adoption.KEYWORDS: Radio frequency identification; RFID; Information technology; Innovation; Supply chain management.A identificação por rádio frequência (RFID – Radio Frequency Identification) tem sido um assunto amplamente abordado nos últimos anos, nas empresas, no meio acadêmico e na mídia. Diversas empresas vêm desenvolvendo iniciativas de RFID com o intuito de identificar as potenciais aplicações dessa tecnologia e mapear os benefícios decorrentes de sua utilização. Este trabalho apresenta um quadro de referência para a adoção dessa tecnologia pelas empresas considerando seus motivadores, inibidores, aplicações e benefícios esperados. O quadro de referência serviu como base para uma pesquisa realizada com 114 empresas no Brasil. Entre os principais resultados destacam-se a importância da área de tecnologia da informação como agente da adoção da inovação e a pouca relação dos benefícios esperados e dificuldades enfrentadas com o atual grau de adoção da tecnologia.PALAVRAS -CHAVE Identificação por rádio frequência; RFID; Tecnologia da informação; Inovação; Gestão da cadeia de suprimentos.Editora Mackenzie2009-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/378Revista de Administração Mackenzie; Vol. 10 No. 1 (2009)Revista de Administração Mackenzie; Vol. 10 Núm. 1 (2009)Revista de Administração Mackenzie (Mackenzie Management Review); v. 10 n. 1 (2009)1678-69711518-6776reponame:RAM. Revista de Administração Mackenzieinstname:Universidade Presbiteriana Mackenzie (MACKENZIE)instacron:MACKENZIEporhttps://editorarevistas.mackenzie.br/index.php/RAM/article/view/378/216Copyright (c) 2015 Revista de Administração Mackenzieinfo:eu-repo/semantics/openAccessCaldeira Pedroso, MarceloZwicker, RonaldoAlexandre de Souza, Cesar2011-01-18T13:42:28Zoai:ojs.editorarevistas.mackenzie.br:article/378Revistahttps://editorarevistas.mackenzie.br/index.php/RAM/PUBhttps://editorarevistas.mackenzie.br/index.php/RAM/oairevista.adm@mackenzie.br1678-69711518-6776opendoar:2024-04-19T17:00:34.498814RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)false
dc.title.none.fl_str_mv RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
Adoção de RFID no Brasil: um estudo exploratório
title RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
spellingShingle RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
Caldeira Pedroso, Marcelo
title_short RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
title_full RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
title_fullStr RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
title_full_unstemmed RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
title_sort RFID ADOPTION IN BRAZIL: AN EXPLORATORY STUDY
author Caldeira Pedroso, Marcelo
author_facet Caldeira Pedroso, Marcelo
Zwicker, Ronaldo
Alexandre de Souza, Cesar
author_role author
author2 Zwicker, Ronaldo
Alexandre de Souza, Cesar
author2_role author
author
dc.contributor.author.fl_str_mv Caldeira Pedroso, Marcelo
Zwicker, Ronaldo
Alexandre de Souza, Cesar
description Radio frequency identification (RFID) has been a relevant topic addressed by companies, academics and media. Many companies have been developing RFID initiatives in order to identify the potential applications and map the benefits associated with their implementation. This work presents a framework for RFID technology adoption, considering its business drivers, inhibitors, applications and expected benefits. This framework provided a conceptual basis for analyzing a research conducted in 114 companies in Brazil. Among other conclusions, we highlight the importance of companies’ information technology area as an enabler for innovation and the weak association between expected benefits and business challenges with the current level of technology adoption.KEYWORDS: Radio frequency identification; RFID; Information technology; Innovation; Supply chain management.
publishDate 2009
dc.date.none.fl_str_mv 2009-04-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/378
url https://editorarevistas.mackenzie.br/index.php/RAM/article/view/378
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://editorarevistas.mackenzie.br/index.php/RAM/article/view/378/216
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista de Administração Mackenzie
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora Mackenzie
publisher.none.fl_str_mv Editora Mackenzie
dc.source.none.fl_str_mv Revista de Administração Mackenzie; Vol. 10 No. 1 (2009)
Revista de Administração Mackenzie; Vol. 10 Núm. 1 (2009)
Revista de Administração Mackenzie (Mackenzie Management Review); v. 10 n. 1 (2009)
1678-6971
1518-6776
reponame:RAM. Revista de Administração Mackenzie
instname:Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron:MACKENZIE
instname_str Universidade Presbiteriana Mackenzie (MACKENZIE)
instacron_str MACKENZIE
institution MACKENZIE
reponame_str RAM. Revista de Administração Mackenzie
collection RAM. Revista de Administração Mackenzie
repository.name.fl_str_mv RAM. Revista de Administração Mackenzie - Universidade Presbiteriana Mackenzie (MACKENZIE)
repository.mail.fl_str_mv revista.adm@mackenzie.br
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