JORNALISMO UTILITÁRIO - TEORIA E PRÁTICA: Fundamentos, História e Modalidades de Serviço na Imprensa Brasileira

• Autor(a) principal: Vaz, Tyciane Cronemberger Viana
• Data de Publicação: 2013
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/647
• topic: Midiologia; Jornalismo; Gêneros Jornalísticos; Jornalismo Utilitário; História Comparada.; Mediology; Journalism; Journalistic Genres; Service Journalism; Comparative History.; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Understanding the characteristics and forms of service journalism is the goal of this research. Known also as public service or public interest journalism, it is a journalistic genre in that it consists of messages organized into modalities, and has in its content its own purposes, orientation and guide. To better comprehend service journalism, initially a bibliographical study of particular interest to understand its properties and identification as a genre was carried out. In the second stage, a qualitative study was carried out using the document analysis technique with Brazilian newspapers serving as reference material. Finally, it was observed that the evolution of forms and content occurs in three non-exclusive phases: 1. The publication of practical services at the beginning of the press in Brazil; 2. The production of boards, prominent in the twentieth century; 3. The service genre as a complement to other genres, a consolidated practice in the nineteenth century. The dissertation concludes with a didactic proposal, presenting a taxonomy for the service genre.