A ATUAÇÃO DOS EVANGÉLICOS NO RÁDIO BRASILEIRO: ORIGEM E EXPANSÃO

• Autor(a) principal: Fajardo, Alexander
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/199
• topic: Evangélicos e mídia; Radiodifusão evangélica; cultura gospel; evangélicos, rádio e política; Evangelicals and media, broadcasting evangelical, gospel culture, evangelical, radio and politics; CNPQ::CIENCIAS HUMANAS

The aim of this paper is to communicate the research that was undertaken on the ways and the shapes in which Brazilian evangelicals, traditionals protestants and pentecostals, used the radio as the main media for communicating his message in Brazil since the 1930s. We try to understand what are the main steps, goals, motivations and difficulties that they had over the decades. For this research we gathered newspapers and magazines that registered this insertion, especially in the "golden age of radio" in years 40 and 50. During the investigation it became clear that the Pentecostal movement was the best adapted to the "age of radio", perhaps because of its emphasis on orality. Hence the growth in the decades from 60 to 80 of the segments that used initially, radio, and following decades, the television. Alongside the growth in the number of believers there was also an involvement of churches, their leaders and entrepreneurs in the evangelical political landscape. The result was the achievement of a significant number of radio stations granted by government authorities to groups and churches who helped with the election of politicians. The survey also studied the gospel-culture phenomenon, the emergence of consumerism and entertainment, focusing on the role that gospel music and radio have been playing during this period.