House-organs: da teoria à prática

• Autor(a) principal: Carvalho, Paulo Eduardo Stucchi de
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
• Texto Completo: http://tede.metodista.br/jspui/handle/tede/808
• topic: Comunicação Organizacional; Comunicação Empresarial; Comunicação Interna; Público Interno; Organizational Communication; Internal Communication; Staff; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This objective of the project is to provide an explanation for the use of Internal Communication in Brazil through house-organs. In order that, I used two main research resources: the published bibliography on this theme and the Premio Aberje winners of the last 7 (seven) years. Tthe goal is to verify, on one side, what the authors and experts write and point out the best way to create an Internal Communication flow through house-organs; on the other side, the focus is to analyze this theory and establish what is to do in practice. The selection of the Premio Aberje winners House-organ category to Internal Communication has the goal on to show one logical criteria for selecting media representatives of Organizacional Communication área in Brazil. The focus of the project is to analyze the content of these vehicles and their coverage such as organizational speech flow, messages, the kind of the language etc. Aspects of the page layout and design are not the goal.(AU)