Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/tede/handle/tede/750 |
Resumo: | The interconnectivity and interactivity of the Internet makes it a unique medium in the strategic context. The evolution of technology and the development of new applications using the worldwide web has promoting the emergence of a new generation of online services that made possible the wide and easy interaction between people and businesses, and created the opportunity of generation and proliferation of social networks that become more and more popular, promoting a new form of communication between people and between people and companies that make use of tools and services available on the Internet. This work aims at identifying the determinants of adoption of virtual social networks on business processes of companies, proposing and testing a theoretical model to assess the adoption of social networking for virtual organizations, understood as an organizational innovation. In order to that end, we developed a model of adoption of virtual social networks by organizations using the multi-level organizational innovation adoption model, developed by Frambach and Schillewaert, conceptually proposed but not tested. The study collected information from companies using virtual social networks into their business processes, and the theoretical model analyzed through the structural equation modeling and the technique of partial least squares (PLS). The theoretical framework used was social networking, innovation and innovation adoption. The results indicate a significant influence of perceived characteristics of innovation and characteristics of the adopter constructs in the intensity of use of virtual social networks by enterprises, as well as introduce key business processes using virtual social networks and the virtual social networks more used by companies. |
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Zilber, Silvia NovaesCPF:08512261838http://lattes.cnpq.br/2329851999310719Cirani, Claudia Brito Silvahttp://lattes.cnpq.br/5246504721140328Lopes, Evandro LuizCPF:10294482806http://lattes.cnpq.br/0631574435962669Andreassi, TalesCPF:04537393858http://lattes.cnpq.br/8678896439466385Moraes, Edmilson Alves dehttp://lattes.cnpq.br/8185120200389005CPF:01442760893http://lattes.cnpq.br/6145157912732421Araujo, Jos?? Braz de2015-04-08T15:35:20Z2014-10-312013-03-26ARAUJO, Jos?? Braz de. Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o. 2013. 171 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013.http://bibliotecatede.uninove.br/tede/handle/tede/750The interconnectivity and interactivity of the Internet makes it a unique medium in the strategic context. The evolution of technology and the development of new applications using the worldwide web has promoting the emergence of a new generation of online services that made possible the wide and easy interaction between people and businesses, and created the opportunity of generation and proliferation of social networks that become more and more popular, promoting a new form of communication between people and between people and companies that make use of tools and services available on the Internet. This work aims at identifying the determinants of adoption of virtual social networks on business processes of companies, proposing and testing a theoretical model to assess the adoption of social networking for virtual organizations, understood as an organizational innovation. In order to that end, we developed a model of adoption of virtual social networks by organizations using the multi-level organizational innovation adoption model, developed by Frambach and Schillewaert, conceptually proposed but not tested. The study collected information from companies using virtual social networks into their business processes, and the theoretical model analyzed through the structural equation modeling and the technique of partial least squares (PLS). The theoretical framework used was social networking, innovation and innovation adoption. The results indicate a significant influence of perceived characteristics of innovation and characteristics of the adopter constructs in the intensity of use of virtual social networks by enterprises, as well as introduce key business processes using virtual social networks and the virtual social networks more used by companies.A interconectividade e a interatividade proporcionada pela Internet tornam-na um meio ??nico no contexto estrat??gico. A evolu????o da tecnologia e o desenvolvimento de novas aplica????es utilizando a rede mundial de computadores v??m promovendo o surgimento de uma nova gera????o de servi??os online que tornou poss??vel a ampla e f??cil intera????o entre pessoas e empresas e criou a oportunidade da forma????o e da prolifera????o de redes sociais virtuais, que se tornam cada vez mais populares, permitindo uma nova forma de comunica????o entre pessoas e entre pessoas e empresas que se utilizam de ferramentas e servi??os disponibilizados na Internet. Este trabalho tem como objetivo geral identificar os fatores determinantes da ado????o de redes sociais virtuais nos processos de neg??cios das empresas, com a proposi????o e teste de um modelo te??rico para avaliar a ado????o de redes sociais virtuais por organiza????es, entendida como uma inova????o organizacional. Para tanto, foi elaborado um modelo de ado????o de redes sociais virtuais por organiza????es, utilizando como base o modelo multin??vel de ado????o de inova????o organizacional desenvolvido por Frambach e Schillewaert, proposto conceitualmente, n??o testado. O estudo coletou informa????es de empresas que utilizam as redes sociais virtuais em seus processos de neg??cio, sendo o modelo te??rico proposto analisado por meio da modelagem de equa????es estruturais e pela t??cnica de m??nimos quadrados parciais (PLS). O arcabou??o te??rico utilizado foi de redes sociais, inova????o e ado????o de inova????o. Os resultados apontam para a influ??ncia significante dos constructos caracter??sticas percebidas da inova????o e caracter??sticas do adotante na intensidade de uso das redes sociais virtuais pelas empresas, bem como apresentam os principais processos de neg??cios empresariais que utilizam as redes sociais virtuais e as ferramentas de redes sociais virtuais mais utilizadas pelas empresas.Made available in DSpace on 2015-04-08T15:35:20Z (GMT). No. of bitstreams: 1 Tese Jose Braz.pdf: 1273824 bytes, checksum: 54d57137efbdd706bc31c2e6cf083370 (MD5) Previous issue date: 2013-03-26application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????oredes sociais virtuaisinova????omodelo de ado????o de inova????ovirtual social networksInnovationinnovation adoption modelCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOUso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????oinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALTese Jose Braz.pdfapplication/pdf1273824http://localhost:8080/tede/bitstream/tede/750/1/Tese+Jose+Braz.pdf54d57137efbdd706bc31c2e6cf083370MD51tede/7502015-08-04 12:46:24.629oai:localhost:tede/750Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2015-08-04T15:46:24Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
title |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
spellingShingle |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o Araujo, Jos?? Braz de redes sociais virtuais inova????o modelo de ado????o de inova????o virtual social networks Innovation innovation adoption model CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
title_full |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
title_fullStr |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
title_full_unstemmed |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
title_sort |
Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o |
author |
Araujo, Jos?? Braz de |
author_facet |
Araujo, Jos?? Braz de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Zilber, Silvia Novaes |
dc.contributor.advisor1ID.fl_str_mv |
CPF:08512261838 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/2329851999310719 |
dc.contributor.referee1.fl_str_mv |
Cirani, Claudia Brito Silva |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/5246504721140328 |
dc.contributor.referee2.fl_str_mv |
Lopes, Evandro Luiz |
dc.contributor.referee2ID.fl_str_mv |
CPF:10294482806 |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/0631574435962669 |
dc.contributor.referee3.fl_str_mv |
Andreassi, Tales |
dc.contributor.referee3ID.fl_str_mv |
CPF:04537393858 |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/8678896439466385 |
dc.contributor.referee4.fl_str_mv |
Moraes, Edmilson Alves de |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/8185120200389005 |
dc.contributor.authorID.fl_str_mv |
CPF:01442760893 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/6145157912732421 |
dc.contributor.author.fl_str_mv |
Araujo, Jos?? Braz de |
contributor_str_mv |
Zilber, Silvia Novaes Cirani, Claudia Brito Silva Lopes, Evandro Luiz Andreassi, Tales Moraes, Edmilson Alves de |
dc.subject.por.fl_str_mv |
redes sociais virtuais inova????o modelo de ado????o de inova????o |
topic |
redes sociais virtuais inova????o modelo de ado????o de inova????o virtual social networks Innovation innovation adoption model CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
virtual social networks Innovation innovation adoption model |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The interconnectivity and interactivity of the Internet makes it a unique medium in the strategic context. The evolution of technology and the development of new applications using the worldwide web has promoting the emergence of a new generation of online services that made possible the wide and easy interaction between people and businesses, and created the opportunity of generation and proliferation of social networks that become more and more popular, promoting a new form of communication between people and between people and companies that make use of tools and services available on the Internet. This work aims at identifying the determinants of adoption of virtual social networks on business processes of companies, proposing and testing a theoretical model to assess the adoption of social networking for virtual organizations, understood as an organizational innovation. In order to that end, we developed a model of adoption of virtual social networks by organizations using the multi-level organizational innovation adoption model, developed by Frambach and Schillewaert, conceptually proposed but not tested. The study collected information from companies using virtual social networks into their business processes, and the theoretical model analyzed through the structural equation modeling and the technique of partial least squares (PLS). The theoretical framework used was social networking, innovation and innovation adoption. The results indicate a significant influence of perceived characteristics of innovation and characteristics of the adopter constructs in the intensity of use of virtual social networks by enterprises, as well as introduce key business processes using virtual social networks and the virtual social networks more used by companies. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013-03-26 |
dc.date.available.fl_str_mv |
2014-10-31 |
dc.date.accessioned.fl_str_mv |
2015-04-08T15:35:20Z |
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info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
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doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
ARAUJO, Jos?? Braz de. Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o. 2013. 171 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/tede/handle/tede/750 |
identifier_str_mv |
ARAUJO, Jos?? Braz de. Uso de redes sociais virtuais por empresas sob a ??tica do modelo de ado????o de inova????o. 2013. 171 f. Tese (Doutorado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013. |
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http://bibliotecatede.uninove.br/tede/handle/tede/750 |
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Universidade Nove de Julho |
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Programa de P??s-Gradua????o em Administra????o |
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Uninove |
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BR |
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Administra????o |
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Universidade Nove de Julho |
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