Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/tede/handle/tede/710 |
Resumo: | This study aimed to analyze the relationship between the composition of senior management (open or closed) and proactivity (proactive and reactive postures) for internationalization in small and micro enterprises. Were used to measure the composition of high administration the scale already validated and Gubitta Gianechinni (2002) and to measure the position as the internationalization scale was used also to validity and Arroyabe Arranz (2009), which deals with internationalization as reactive posture and proactive. For this, we made a research was done with mixed methods, quantitative research being conducted with 41 Brazilian micro and small enterprises and qualitative research with three case studies. The results showed that: a) companies with the composition of senior management have opened higher level of proactive stance towards internationalization than firms with composition closed and that there are no differences between companies with the composition of senior management opened and closed with respect the reactive attitude towards internationalization, b) the presence of external members in top management makes the company has a broader vision of the whole and differentiated c) the reasons led these companies not to internationalize, despite its proactive stance with respect internationalization, were: company size, the cost for internationalization, the exchange, the overvaluation of the currency, the structural issue of the company; resistance to change, the need to grow and stand out internally before growing internationally; lack of government incentive , the national focus, the company's internal routine, and transportation difficulties. Taking into account the limitations of the study, it was concluded that the relationship between the composition of senior management and proactive in internationalization exists and that the more external members in senior management, the greater will be the level of proactivity company. Also, it is concluded that for companies have a higher level of reactivity internationalization composition of the high administration be opened or closed does not interfere because both companies with composition close to the composition as open, has to react to the environment where they are inserted for their own survival. |
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Maccari, Emerson AntonioCPF:76781470906http://lattes.cnpq.br/1320281388219996Borini, Felipe Mendeshttp://lattes.cnpq.br/6635164249130002Ferreira, Manuel PortugalCPF:33247770895http://lattes.cnpq.br/8591474962082078Domingues, Luciana Madureira2015-04-08T15:35:14Z2013-08-092013-03-28DOMINGUES, Luciana Madureira. Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas.. 2013. 139 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013.http://bibliotecatede.uninove.br/tede/handle/tede/710This study aimed to analyze the relationship between the composition of senior management (open or closed) and proactivity (proactive and reactive postures) for internationalization in small and micro enterprises. Were used to measure the composition of high administration the scale already validated and Gubitta Gianechinni (2002) and to measure the position as the internationalization scale was used also to validity and Arroyabe Arranz (2009), which deals with internationalization as reactive posture and proactive. For this, we made a research was done with mixed methods, quantitative research being conducted with 41 Brazilian micro and small enterprises and qualitative research with three case studies. The results showed that: a) companies with the composition of senior management have opened higher level of proactive stance towards internationalization than firms with composition closed and that there are no differences between companies with the composition of senior management opened and closed with respect the reactive attitude towards internationalization, b) the presence of external members in top management makes the company has a broader vision of the whole and differentiated c) the reasons led these companies not to internationalize, despite its proactive stance with respect internationalization, were: company size, the cost for internationalization, the exchange, the overvaluation of the currency, the structural issue of the company; resistance to change, the need to grow and stand out internally before growing internationally; lack of government incentive , the national focus, the company's internal routine, and transportation difficulties. Taking into account the limitations of the study, it was concluded that the relationship between the composition of senior management and proactive in internationalization exists and that the more external members in senior management, the greater will be the level of proactivity company. Also, it is concluded that for companies have a higher level of reactivity internationalization composition of the high administration be opened or closed does not interfere because both companies with composition close to the composition as open, has to react to the environment where they are inserted for their own survival.Este estudo teve o objetivo de analisar a rela????o entre a composi????o da alta administra????o (aberta ou fechada) e a proatividade (posturas proativa e reativa) para a internacionaliza????o nas micro e pequenas empresas. Foram utilizadas para medir a composi????o da alta adminsitra????o a escala j?? validada de Gubitta e Gianechinni (2002) e para medir o posicionamento quanto a internacionaliza????o foi utilizada a escala tamb??m validade de Arranz e Arroyabe (2009), que trata da postura de internacionaliza????o como reativa e proativa. Para isso, foi feita uma foi feita uma pesquisa com m??todos mistos, sendo realizada uma pesquisa quantitativa com 41 micro e pequenas empresas brasileiras e uma pesquisa qualitativa com tr??s estudos de casos. Os resultados mostraram que: a) as empresas com a composi????o da alta administra????o aberta possuem maior n??vel de postura proativa para a internacionaliza????o do que as empresas com composi????o fechada e que n??o h?? diferen??as entre empresas com a composi????o da alta administra????o aberta e fechada com rela????o ?? postura reativa para a internacionaliza????o, b) a presen??a de membros externos na alta administra????o faz com que a empresa tenha uma vis??o do todo mais ampla e diferenciada c) os motivos levavam essas empresas a n??o se internacionalizarem, apesar de sua postura proativa com rela????o ?? internacionaliza????o, foram: porte da empresa; o custo para internacionaliza????o; o cambio; a supervaloriza????o da moeda; a quest??o estrutural da empresa; a resist??ncia ?? mudan??a; a necessidade de crescer e se destacar internamente antes de crescer internacionalmente; falta de incentivo governamental; o foco nacional; a rotina interna da empresa; e, a dificuldade de deslocamento. Levando-se em conta as limita????es do estudo, foi poss??vel concluir que a rela????o entre composi????o da alta administra????o e proatividade em internacionaliza????o existe e que quanto mais membros externos na alta administra????o, maior vai ser o n??vel de proatividade da empresa. Ainda, conclui-se que para as empresas que possuem maior n??vel de reatividade ?? internacionaliza????o a composi????o da alta administra????o ser aberta ou fechada n??o interfere, pois tanto as empresas com composi????o fechada como as com composi????o aberta, tem de reagir ao ambiente onde est??o inseridas para sua pr??pria sobreviv??ncia.Made available in DSpace on 2015-04-08T15:35:14Z (GMT). No. of bitstreams: 1 B_Luciana Madureira Domingues.pdf: 1162771 bytes, checksum: ca70600fbe243524039f0881429bf0c0 (MD5) Previous issue date: 2013-03-28application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Administra????oUninoveBRAdministra????oMicro e pequenas empresasProatvidadeMicro and small enterprisesProatvidadeCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOComposi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALB_Luciana Madureira Domingues.pdfapplication/pdf1162771http://localhost:8080/tede/bitstream/tede/710/1/B_Luciana+Madureira+Domingues.pdfca70600fbe243524039f0881429bf0c0MD51tede/7102017-05-26 12:44:12.499oai:localhost:tede/710Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2017-05-26T15:44:12Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
title |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
spellingShingle |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas Domingues, Luciana Madureira Micro e pequenas empresas Proatvidade Micro and small enterprises Proatvidade CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
title_full |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
title_fullStr |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
title_full_unstemmed |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
title_sort |
Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas |
author |
Domingues, Luciana Madureira |
author_facet |
Domingues, Luciana Madureira |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Maccari, Emerson Antonio |
dc.contributor.advisor1ID.fl_str_mv |
CPF:76781470906 |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1320281388219996 |
dc.contributor.referee1.fl_str_mv |
Borini, Felipe Mendes |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/6635164249130002 |
dc.contributor.referee2.fl_str_mv |
Ferreira, Manuel Portugal |
dc.contributor.authorID.fl_str_mv |
CPF:33247770895 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/8591474962082078 |
dc.contributor.author.fl_str_mv |
Domingues, Luciana Madureira |
contributor_str_mv |
Maccari, Emerson Antonio Borini, Felipe Mendes Ferreira, Manuel Portugal |
dc.subject.por.fl_str_mv |
Micro e pequenas empresas Proatvidade |
topic |
Micro e pequenas empresas Proatvidade Micro and small enterprises Proatvidade CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
Micro and small enterprises Proatvidade |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
This study aimed to analyze the relationship between the composition of senior management (open or closed) and proactivity (proactive and reactive postures) for internationalization in small and micro enterprises. Were used to measure the composition of high administration the scale already validated and Gubitta Gianechinni (2002) and to measure the position as the internationalization scale was used also to validity and Arroyabe Arranz (2009), which deals with internationalization as reactive posture and proactive. For this, we made a research was done with mixed methods, quantitative research being conducted with 41 Brazilian micro and small enterprises and qualitative research with three case studies. The results showed that: a) companies with the composition of senior management have opened higher level of proactive stance towards internationalization than firms with composition closed and that there are no differences between companies with the composition of senior management opened and closed with respect the reactive attitude towards internationalization, b) the presence of external members in top management makes the company has a broader vision of the whole and differentiated c) the reasons led these companies not to internationalize, despite its proactive stance with respect internationalization, were: company size, the cost for internationalization, the exchange, the overvaluation of the currency, the structural issue of the company; resistance to change, the need to grow and stand out internally before growing internationally; lack of government incentive , the national focus, the company's internal routine, and transportation difficulties. Taking into account the limitations of the study, it was concluded that the relationship between the composition of senior management and proactive in internationalization exists and that the more external members in senior management, the greater will be the level of proactivity company. Also, it is concluded that for companies have a higher level of reactivity internationalization composition of the high administration be opened or closed does not interfere because both companies with composition close to the composition as open, has to react to the environment where they are inserted for their own survival. |
publishDate |
2013 |
dc.date.available.fl_str_mv |
2013-08-09 |
dc.date.issued.fl_str_mv |
2013-03-28 |
dc.date.accessioned.fl_str_mv |
2015-04-08T15:35:14Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
DOMINGUES, Luciana Madureira. Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas.. 2013. 139 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/tede/handle/tede/710 |
identifier_str_mv |
DOMINGUES, Luciana Madureira. Composi????o da alta administra????o e a proatividade para a internacionaliza????o de micro e pequenas empresas.. 2013. 139 f. Disserta????o (Mestrado em Administra????o) - Universidade Nove de Julho, S??o Paulo, 2013. |
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http://bibliotecatede.uninove.br/tede/handle/tede/710 |
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Uninove |
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Administra????o |
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