Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas

Detalhes bibliográficos
Autor(a) principal: Evangelista, Juliane da Costa
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da Uninove
Texto Completo: http://bibliotecatede.uninove.br/handle/tede/3192
Resumo: Most of the studies on entrepreneurs address the challenges and successes, seeking to offer an understanding of the potential of this social actor. There are few studies that focus on understanding the difficulties, pointing out the possible failures in the process of undertaking. Even scarcer are the studies that seek to understand failures from the perspective of psychological, affective and cognitive aspects. Concerns about these reflections led to the understanding of these phenomena and, thus, generated the following research problem: How does entrepreneurial behavior drive failures and are they more influenced by affective or cognitive aspects? Thus, this research aims to analyze how entrepreneurial behavior drives failures and whether they are more influenced by affective or cognitive aspects. The specific objectives were defined as follows: a) identify the types of failures that hinder the entrepreneur's actions in relation to the business; b) identify the behaviors that drive entrepreneurs to fail; c) to analyze whether entrepreneurs, when they fail, present behaviors more influenced by affective or cognitive aspects. The qualitative method of descriptive and exploratory nature was used and the data collection instrument was the interview, supported by a semi-structured script. Data were analyzed using content analysis (Bardin, 2011), whose results were categorized. As a main result, it is evident that behavior is influenced by affectivity and cognition, leading entrepreneurs to fail. The entrepreneurs' reports showed that affectivity and cognition act inseparably in this process, acting alternately, sometimes affective aspects interfere with cognition, sometimes cognition interferes with affective aspects. It is also noteworthy that in this process, when a certain affective or cognitive aspect acted in excess or in excess, it harmed the entrepreneur's behavior, driving failures. The purpose of this study was to bring contributions to debate about how the entrepreneur, when in a difficult moment, had his behaviors influenced by the affective and cognitive aspects and that led him to fail. In addition, the research made important contributions by identifying behaviors that resulted in damage to themselves and to the business.
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spelling Nassif, Vânia Maria Jorgehttp://lattes.cnpq.br/6936403740310206Nassif, Vânia Maria Jorgehttp://lattes.cnpq.br/6936403740310206Lima, Edmilson de Oliveirahttp://lattes.cnpq.br/2700716884947412Hashimoto, Marcoshttp://lattes.cnpq.br/8655211749535634http://lattes.cnpq.br/6781842056941957Evangelista, Juliane da Costa2023-09-01T20:21:53Z2022-12-14Evangelista, Juliane da Costa. Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas. 2022. 90 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.http://bibliotecatede.uninove.br/handle/tede/3192Most of the studies on entrepreneurs address the challenges and successes, seeking to offer an understanding of the potential of this social actor. There are few studies that focus on understanding the difficulties, pointing out the possible failures in the process of undertaking. Even scarcer are the studies that seek to understand failures from the perspective of psychological, affective and cognitive aspects. Concerns about these reflections led to the understanding of these phenomena and, thus, generated the following research problem: How does entrepreneurial behavior drive failures and are they more influenced by affective or cognitive aspects? Thus, this research aims to analyze how entrepreneurial behavior drives failures and whether they are more influenced by affective or cognitive aspects. The specific objectives were defined as follows: a) identify the types of failures that hinder the entrepreneur's actions in relation to the business; b) identify the behaviors that drive entrepreneurs to fail; c) to analyze whether entrepreneurs, when they fail, present behaviors more influenced by affective or cognitive aspects. The qualitative method of descriptive and exploratory nature was used and the data collection instrument was the interview, supported by a semi-structured script. Data were analyzed using content analysis (Bardin, 2011), whose results were categorized. As a main result, it is evident that behavior is influenced by affectivity and cognition, leading entrepreneurs to fail. The entrepreneurs' reports showed that affectivity and cognition act inseparably in this process, acting alternately, sometimes affective aspects interfere with cognition, sometimes cognition interferes with affective aspects. It is also noteworthy that in this process, when a certain affective or cognitive aspect acted in excess or in excess, it harmed the entrepreneur's behavior, driving failures. The purpose of this study was to bring contributions to debate about how the entrepreneur, when in a difficult moment, had his behaviors influenced by the affective and cognitive aspects and that led him to fail. In addition, the research made important contributions by identifying behaviors that resulted in damage to themselves and to the business.Boa parte dos estudos sobre empreendedores aborda os desafios e sucessos, procurando oferecer uma compreensão da potencialidade deste ator social. São poucos os estudos que se voltam para compreender as dificuldades, apontando as possíveis falhas no processo de empreender. Mais escasso ainda são os estudos que procuram compreender as falhas sob a perspectiva de aspectos psicológicos, afetivos e cognitivos. As inquietações sobre estas reflexões despertou para a compreensão destes fenômenos e, assim, gerou o seguinte problema de pesquisa: Como o comportamento empreendedor impulsiona as falhas e se são mais influenciados pelos aspectos afetivos ou cognitivos? Assim, essa pesquisa tem por objetivo, analisar como o comportamento empreendedor impulsiona as falhas e se são mais influenciados pelos aspectos afetivos ou cognitivos. Os objetivos específicos ficaram assim definidos: a) identificar os tipos de falhas que dificultam as ações do empreendedor frente aos negócios; b) levantar os comportamentos que impulsionam os empreendedores a falharem; c) analisar se os empreendedores, ao falharem, apresentam comportamentos mais influenciados pelos aspectos afetivos ou cognitivos. Utilizou-se o método qualitativo de natureza descritiva e exploratória e o instrumento de coleta de dados a entrevista, apoiada em um roteiro semiestruturado. Os dados foram analisados por meio da análise de conteúdo (Bardin, 2011), cujos resultados foram categorizados. Como principal resultado evidencia-se que o comportamento é influenciado pela afetividade e cognição levando os empreendedores a falharem. Os relatos dos empreendedores demonstraram que a afetividade e a cognição atuam de modo indissociável nesse processo, atuando de modo alternado, ora os aspectos afetivos interferem na cognição, ora a cognição interfere nos aspectos afetivos. Destaca-se ainda que neste processo quando determinado aspecto afetivo ou cognitivo, atuaram em falta ou excesso, prejudicaram o comportamento do empreendedor impulsionando as falhas. O propósito deste estudo foi o de trazer contribuições para debater sobre como o empreendedor, ao estar em um momento de dificuldade, teve seus comportamentos influenciados pelos aspectos afetivos e cognitivos e que o levaram a falhar. Além disso, a pesquisa trouxe importantes contribuições ao identificar comportamentos que resultaram em danos para si e para os negócios.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2023-09-01T20:21:53Z No. of bitstreams: 1 Juliane da Costa Evangelista.pdf: 995759 bytes, checksum: 6b113af52d784d8320b07450c647816b (MD5)Made available in DSpace on 2023-09-01T20:21:53Z (GMT). No. of bitstreams: 1 Juliane da Costa Evangelista.pdf: 995759 bytes, checksum: 6b113af52d784d8320b07450c647816b (MD5) Previous issue date: 2022-12-14application/pdfporUniversidade Nove de JulhoPrograma de Pós-Graduação em AdministraçãoUNINOVEBrasilAdministraçãoempreendedorfalhasafetividadecogniçãocomportamento empreendedorentrepreneurfailuresaffectivitycognitionentrepreneurial behaviorCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOPor que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhasWhy do entrepreneurs fail? 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dc.title.por.fl_str_mv Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
dc.title.alternative.eng.fl_str_mv Why do entrepreneurs fail? An analysis of entrepreneurship behavior and the influence of affective and cognitive aspects that drive failures
title Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
spellingShingle Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
Evangelista, Juliane da Costa
empreendedor
falhas
afetividade
cognição
comportamento empreendedor
entrepreneur
failures
affectivity
cognition
entrepreneurial behavior
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
title_full Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
title_fullStr Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
title_full_unstemmed Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
title_sort Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas
author Evangelista, Juliane da Costa
author_facet Evangelista, Juliane da Costa
author_role author
dc.contributor.advisor1.fl_str_mv Nassif, Vânia Maria Jorge
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/6936403740310206
dc.contributor.referee1.fl_str_mv Nassif, Vânia Maria Jorge
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/6936403740310206
dc.contributor.referee2.fl_str_mv Lima, Edmilson de Oliveira
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/2700716884947412
dc.contributor.referee3.fl_str_mv Hashimoto, Marcos
dc.contributor.referee3Lattes.fl_str_mv http://lattes.cnpq.br/8655211749535634
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/6781842056941957
dc.contributor.author.fl_str_mv Evangelista, Juliane da Costa
contributor_str_mv Nassif, Vânia Maria Jorge
Nassif, Vânia Maria Jorge
Lima, Edmilson de Oliveira
Hashimoto, Marcos
dc.subject.por.fl_str_mv empreendedor
falhas
afetividade
cognição
comportamento empreendedor
topic empreendedor
falhas
afetividade
cognição
comportamento empreendedor
entrepreneur
failures
affectivity
cognition
entrepreneurial behavior
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv entrepreneur
failures
affectivity
cognition
entrepreneurial behavior
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description Most of the studies on entrepreneurs address the challenges and successes, seeking to offer an understanding of the potential of this social actor. There are few studies that focus on understanding the difficulties, pointing out the possible failures in the process of undertaking. Even scarcer are the studies that seek to understand failures from the perspective of psychological, affective and cognitive aspects. Concerns about these reflections led to the understanding of these phenomena and, thus, generated the following research problem: How does entrepreneurial behavior drive failures and are they more influenced by affective or cognitive aspects? Thus, this research aims to analyze how entrepreneurial behavior drives failures and whether they are more influenced by affective or cognitive aspects. The specific objectives were defined as follows: a) identify the types of failures that hinder the entrepreneur's actions in relation to the business; b) identify the behaviors that drive entrepreneurs to fail; c) to analyze whether entrepreneurs, when they fail, present behaviors more influenced by affective or cognitive aspects. The qualitative method of descriptive and exploratory nature was used and the data collection instrument was the interview, supported by a semi-structured script. Data were analyzed using content analysis (Bardin, 2011), whose results were categorized. As a main result, it is evident that behavior is influenced by affectivity and cognition, leading entrepreneurs to fail. The entrepreneurs' reports showed that affectivity and cognition act inseparably in this process, acting alternately, sometimes affective aspects interfere with cognition, sometimes cognition interferes with affective aspects. It is also noteworthy that in this process, when a certain affective or cognitive aspect acted in excess or in excess, it harmed the entrepreneur's behavior, driving failures. The purpose of this study was to bring contributions to debate about how the entrepreneur, when in a difficult moment, had his behaviors influenced by the affective and cognitive aspects and that led him to fail. In addition, the research made important contributions by identifying behaviors that resulted in damage to themselves and to the business.
publishDate 2022
dc.date.issued.fl_str_mv 2022-12-14
dc.date.accessioned.fl_str_mv 2023-09-01T20:21:53Z
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dc.identifier.citation.fl_str_mv Evangelista, Juliane da Costa. Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas. 2022. 90 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/handle/tede/3192
identifier_str_mv Evangelista, Juliane da Costa. Por que os empreendedores falham? uma análise sobre o comportamento empreendedor e a influência dos aspectos afetivos e cognitivos que impulsionam as falhas. 2022. 90 f. Dissertação( Programa de Pós-Graduação em Administração) - Universidade Nove de Julho, São Paulo.
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