Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1499 |
Resumo: | The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory. |
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Rabechini Junior, Roquehttp://lattes.cnpq.br/1996533325699482Rabechini Junior, Roquehttp://lattes.cnpq.br/1996533325699482Pereira, Veridiana Rotondarohttp://lattes.cnpq.br/1889864647040487Garcez, Marcos Paix??ohttp://lattes.cnpq.br/1735620967943101http://lattes.cnpq.br/3948479193725502Frederico, Ang??lica2016-08-16T14:00:51Z2016-06-09Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo .http://bibliotecatede.uninove.br/handle/tede/1499The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory.O crescente dinamismo e as mudan??as nos neg??cios no setor das telecomunica????es impulsionam as empresas a aprimorarem os produtos lan??ados no mercado para atender a consumidores cada vez mais exigentes. A fim de oferecer produtos com sucesso, as empresas necessitam selecionar projetos de desenvolvimentos de novos produtos (DNP) a partir de um portf??lio. O objetivo principal deste estudo ?? entender como o gerenciamento de portf??lio influencia no desenvolvimento de novos produtos em operadoras de telecomunica????es de brasileiras, identificando os problemas e os modelos de gerenciamento de portf??lio de DNP utilizados, contribuindo assim para elevar as boas pr??ticas desse setor. Para atingir esse objetivo foi elaborado um levantamento qualitativo por meio de estudo de casos m??ltiplos em empresas de telefonia fixa e m??vel brasileiras. De posse das informa????es coletadas durante as entrevistas em empresas selecionadas no setor de telecomunica????es, foi poss??vel conduzir uma an??lise detalhada dos casos utilizados para a explana????o dos resultados. Os resultados medidos por meio de indicadores de desempenho verificaram: influ??ncia dos modelos de gerenciamento de portf??lio no desenvolvimento de novos produtos; identifica????o, sele????o e prioriza????o de projetos para otimiza????o de recursos e lan??amento de projetos de produtos em curtos per??odos de tempo possibilitando manter-se competitivo no mercado. Demonstrando assim, a exist??ncia da pr??tica relevante suportada pela teoria vigente.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-08-16T14:00:51Z No. of bitstreams: 1 Ang??lica Frederico.pdf: 1176283 bytes, checksum: deea55b660b58c81486299514c0336df (MD5)Made available in DSpace on 2016-08-16T14:00:51Z (GMT). No. of bitstreams: 1 Ang??lica Frederico.pdf: 1176283 bytes, checksum: deea55b660b58c81486299514c0336df (MD5) Previous issue date: 2016-06-09application/pdfporUniversidade Nove de JulhoPrograma de P??s-Gradua????o em Gest??o de ProjetosUNINOVEBrasilAdministra????ogest??o de portf??liodesenvolvimento de novos produtosmodelos de gerenciamento de portf??liotelecomunica????esportfolio managementnew product developmentportfolio management modelstelecommunicationsCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOGest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casosPortfolio management in new products development in the telecommunication sector in Brazil: a multiple cases studyinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALAng??lica Frederico.pdfAng??lica Frederico.pdfapplication/pdf1176283http://localhost:8080/tede/bitstream/tede/1499/2/Ang%C3%A9lica+Frederico.pdfdeea55b660b58c81486299514c0336dfMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1499/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/14992019-06-19 15:49:29.443oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2019-06-19T18:49:29Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
dc.title.alternative.eng.fl_str_mv |
Portfolio management in new products development in the telecommunication sector in Brazil: a multiple cases study |
title |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
spellingShingle |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos Frederico, Ang??lica gest??o de portf??lio desenvolvimento de novos produtos modelos de gerenciamento de portf??lio telecomunica????es portfolio management new product development portfolio management models telecommunications CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
title_full |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
title_fullStr |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
title_full_unstemmed |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
title_sort |
Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos |
author |
Frederico, Ang??lica |
author_facet |
Frederico, Ang??lica |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Rabechini Junior, Roque |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/1996533325699482 |
dc.contributor.referee1.fl_str_mv |
Rabechini Junior, Roque |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/1996533325699482 |
dc.contributor.referee2.fl_str_mv |
Pereira, Veridiana Rotondaro |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/1889864647040487 |
dc.contributor.referee3.fl_str_mv |
Garcez, Marcos Paix??o |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/1735620967943101 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/3948479193725502 |
dc.contributor.author.fl_str_mv |
Frederico, Ang??lica |
contributor_str_mv |
Rabechini Junior, Roque Rabechini Junior, Roque Pereira, Veridiana Rotondaro Garcez, Marcos Paix??o |
dc.subject.por.fl_str_mv |
gest??o de portf??lio desenvolvimento de novos produtos modelos de gerenciamento de portf??lio telecomunica????es |
topic |
gest??o de portf??lio desenvolvimento de novos produtos modelos de gerenciamento de portf??lio telecomunica????es portfolio management new product development portfolio management models telecommunications CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
portfolio management new product development portfolio management models telecommunications |
dc.subject.cnpq.fl_str_mv |
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
The growing dynamism and business changes in the telecommunications sector drive companies to hone the products on the market to meet the increasingly demanding consumers. In order to offer products successfully, companies need to select projects of development of new products (DNP) from a portfolio. The aim of this study is how to understand the portfolio management influences the development of new products in the Brazilian telecommunications operators, identifying the problems and DNP portfolio management models used, thus helping to raise the good practices in this sector. To achieve this goal, we designed a qualitative survey through multiple case study in fixed and mobile telephony Brazilian companies. Armed with the information collected during interviews in selected companies in the telecommunications sector, it was possible to conduct a detailed analysis of the cases used for the explanation of the results. The results measured by performance indicators found: influence of portfolio management models in the development of new products; identification, selection and prioritization of projects to optimize resources and launching in short periods of time product designs enabling to remain competitive in the market. Thus demonstrating the existence of relevant practice supported by current theory. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-08-16T14:00:51Z |
dc.date.issued.fl_str_mv |
2016-06-09 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo . |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1499 |
identifier_str_mv |
Frederico, Ang??lica. Gest??o de portf??lio no desenvolvimento de novos produtos no setor das telecomunica????es brasileiro: estudo de m??ltiplos casos. 2016. 124 f]. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o de Projetos) - Universidade Nove de Julho, S??o Paulo . |
url |
http://bibliotecatede.uninove.br/handle/tede/1499 |
dc.language.iso.fl_str_mv |
por |
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por |
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8024035432632778221 |
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600 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Universidade Nove de Julho |
dc.publisher.program.fl_str_mv |
Programa de P??s-Gradua????o em Gest??o de Projetos |
dc.publisher.initials.fl_str_mv |
UNINOVE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Administra????o |
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Universidade Nove de Julho |
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