Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital

Detalhes bibliográficos
Autor(a) principal: Carnielo, Marcelo Tadeu
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da Uninove
Texto Completo: http://bibliotecatede.uninove.br/tede/handle/tede/620
Resumo: The objective of this work was to verify the validity of the formulation of competitive strategy prescribed by the model of camps and competition weapons (CAC), through its application to a hospital. In a way, the ideas of this model are similar to the Resource Based View (RBV), in which a company can create competitive advantages from its internal resources, are also similar to the idea that the competitiveness of the company comes basically through its positioning in the market (PORTER) and to the Balanced Scorecard (BSC) model. The CAC model is applied to formulate the competitive strategies (represented by the competition fields) and the operating ones (represented by the competition weapons), both aimed at increasing the competitiveness of the company. The first, concerning the business unit as a whole, shows the outside view of the company in relation to customers and competitors, the second, covering the departments of the company, reveals its inner vision, dealing specifically with the use of weapons that increase the competitiveness of the company. In the health sector, in which the differences are becoming blurred and less sensitive in the eyes of the consumer, the formulation of competitive strategies using the CAC model can substantially contribute to the success of companies. In this work, the survey data was conducted through interviews and questionnaires with the management and the board of directors of a hospital in the city of São Paulo. It appeared that the CAC model has successfully reshaped the competitive strategies of the hospital. The survey results show that only 6.3% of operational strategic actions suggested were not accepted by the directors of the hospital. Thus, the results of this research have shown that the CAC model proposes competitive business strategies and operational, both acceptable to the direction of the hospital
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spelling Contador, José CelsoCPF:01616862815http://lattes.cnpq.br/8042494962969772Regonha, EduardoCPF:00000000000Patah, Luciano Eduardo MalufCPF:11111111111http://lattes.cnpq.br/8651039072287525CPF:13284232800http://lattes.cnpq.br/0948158497069930Carnielo, Marcelo Tadeu2015-04-08T15:34:56Z2013-09-272009-06-29CARNIELO, Marcelo Tadeu. Formulation of competitive strategies by model fields and weapons competition: verification of validity for a hospital. 2009. 232 f. Dissertação (Mestrado em Administração) - Universidade Nove de Julho, São Paulo, 2009.http://bibliotecatede.uninove.br/tede/handle/tede/620The objective of this work was to verify the validity of the formulation of competitive strategy prescribed by the model of camps and competition weapons (CAC), through its application to a hospital. In a way, the ideas of this model are similar to the Resource Based View (RBV), in which a company can create competitive advantages from its internal resources, are also similar to the idea that the competitiveness of the company comes basically through its positioning in the market (PORTER) and to the Balanced Scorecard (BSC) model. The CAC model is applied to formulate the competitive strategies (represented by the competition fields) and the operating ones (represented by the competition weapons), both aimed at increasing the competitiveness of the company. The first, concerning the business unit as a whole, shows the outside view of the company in relation to customers and competitors, the second, covering the departments of the company, reveals its inner vision, dealing specifically with the use of weapons that increase the competitiveness of the company. In the health sector, in which the differences are becoming blurred and less sensitive in the eyes of the consumer, the formulation of competitive strategies using the CAC model can substantially contribute to the success of companies. In this work, the survey data was conducted through interviews and questionnaires with the management and the board of directors of a hospital in the city of São Paulo. It appeared that the CAC model has successfully reshaped the competitive strategies of the hospital. The survey results show that only 6.3% of operational strategic actions suggested were not accepted by the directors of the hospital. Thus, the results of this research have shown that the CAC model proposes competitive business strategies and operational, both acceptable to the direction of the hospitalO objetivo deste trabalho foi verificar a validade do processo de formulação da estratégia competitiva prescrito pelo modelo de campos e armas da competição (CAC), através da sua aplicação a um hospital. De certa maneira, as ideias deste modelo assemelham-se às da Resource Based View (RBV), pela qual uma empresa pode criar vantagens competitivas a partir de seus recursos internos, assemelhando-se, também, à concepção de que a competitividade da empresa provém basicamente de seu posicionamento no mercado (PORTER) e ao modelo Balanced Scorecard (BSC). O modelo CAC é aplicável para formular as estratégias competitivas (representadas pelos campos da competição) e as operacionais (representadas pelas armas da competição), ambas com o objetivo de aumentar a competitividade da empresa. A primeira, referente à unidade de negócio como um todo, evidencia a visão externa da empresa em relação aos clientes e aos concorrentes. A segunda, referente aos departamentos da empresa, evidencia sua visão interna, tratando especificamente do uso de armas que aumentam a competitividade da empresa. No setor da saúde, no qual as diferenças são cada vez mais tênues e pouco sensíveis aos olhos do consumidor, a formulação de estratégias competitivas através do modelo CAC pode contribuir substancialmente para o sucesso das empresas. No presente trabalho, o levantamento dos dados foi realizado através de entrevistas e questionários junto à gerência e à diretoria de um hospital da cidade de São Paulo. Constatou-se que o modelo CAC permitiu reformular com sucesso as estratégias competitivas do hospital. Os resultados da pesquisa mostram que apenas 6,3% das ações estratégicas operacionais sugeridas não foram aceitas pelos diretores do hospital. Desta forma, os resultados da pesquisa comprovaram que o modelo CAC formula estratégias competitivas de negócio e as operacionais, ambas aceitáveis pela direção do hospital.Made available in DSpace on 2015-04-08T15:34:56Z (GMT). No. of bitstreams: 1 B_Marcelo Tadeu Carnielo.pdf: 1907391 bytes, checksum: 095775a100c8c05757140f994194b893 (MD5) Previous issue date: 2009-06-29application/pdfporUniversidade Nove de JulhoPrograma de Pós-Graduação em AdministraçãoUninoveBRAdministraçãoHospitalEstratégiaVantagem competitivaModelo de campos e armas da competiçãoHospitalStrategyCompetitive advantageFields and competition weapons modelCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOFormulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospitalFormulation of competitive strategies by model fields and weapons competition: verification of validity for a hospitalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis8024035432632778221600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALB_Marcelo Tadeu Carnielo.pdfapplication/pdf1907391http://localhost:8080/tede/bitstream/tede/620/1/B_Marcelo+Tadeu+Carnielo.pdf095775a100c8c05757140f994194b893MD51tede/6202022-06-02 19:15:20.107oai:localhost:tede/620Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2022-06-02T22:15:20Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false
dc.title.por.fl_str_mv Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
dc.title.alternative.eng.fl_str_mv Formulation of competitive strategies by model fields and weapons competition: verification of validity for a hospital
title Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
spellingShingle Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
Carnielo, Marcelo Tadeu
Hospital
Estratégia
Vantagem competitiva
Modelo de campos e armas da competição
Hospital
Strategy
Competitive advantage
Fields and competition weapons model
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
title_short Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
title_full Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
title_fullStr Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
title_full_unstemmed Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
title_sort Formulação de estratégias competitivas pelo modelo de campos e armas da competição: verificação da validade para um hospital
author Carnielo, Marcelo Tadeu
author_facet Carnielo, Marcelo Tadeu
author_role author
dc.contributor.advisor1.fl_str_mv Contador, José Celso
dc.contributor.advisor1ID.fl_str_mv CPF:01616862815
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/8042494962969772
dc.contributor.referee1.fl_str_mv Regonha, Eduardo
dc.contributor.referee1ID.fl_str_mv CPF:00000000000
dc.contributor.referee2.fl_str_mv Patah, Luciano Eduardo Maluf
dc.contributor.referee2ID.fl_str_mv CPF:11111111111
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/8651039072287525
dc.contributor.authorID.fl_str_mv CPF:13284232800
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/0948158497069930
dc.contributor.author.fl_str_mv Carnielo, Marcelo Tadeu
contributor_str_mv Contador, José Celso
Regonha, Eduardo
Patah, Luciano Eduardo Maluf
dc.subject.por.fl_str_mv Hospital
Estratégia
Vantagem competitiva
Modelo de campos e armas da competição
topic Hospital
Estratégia
Vantagem competitiva
Modelo de campos e armas da competição
Hospital
Strategy
Competitive advantage
Fields and competition weapons model
CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
dc.subject.eng.fl_str_mv Hospital
Strategy
Competitive advantage
Fields and competition weapons model
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
description The objective of this work was to verify the validity of the formulation of competitive strategy prescribed by the model of camps and competition weapons (CAC), through its application to a hospital. In a way, the ideas of this model are similar to the Resource Based View (RBV), in which a company can create competitive advantages from its internal resources, are also similar to the idea that the competitiveness of the company comes basically through its positioning in the market (PORTER) and to the Balanced Scorecard (BSC) model. The CAC model is applied to formulate the competitive strategies (represented by the competition fields) and the operating ones (represented by the competition weapons), both aimed at increasing the competitiveness of the company. The first, concerning the business unit as a whole, shows the outside view of the company in relation to customers and competitors, the second, covering the departments of the company, reveals its inner vision, dealing specifically with the use of weapons that increase the competitiveness of the company. In the health sector, in which the differences are becoming blurred and less sensitive in the eyes of the consumer, the formulation of competitive strategies using the CAC model can substantially contribute to the success of companies. In this work, the survey data was conducted through interviews and questionnaires with the management and the board of directors of a hospital in the city of São Paulo. It appeared that the CAC model has successfully reshaped the competitive strategies of the hospital. The survey results show that only 6.3% of operational strategic actions suggested were not accepted by the directors of the hospital. Thus, the results of this research have shown that the CAC model proposes competitive business strategies and operational, both acceptable to the direction of the hospital
publishDate 2009
dc.date.issued.fl_str_mv 2009-06-29
dc.date.available.fl_str_mv 2013-09-27
dc.date.accessioned.fl_str_mv 2015-04-08T15:34:56Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.citation.fl_str_mv CARNIELO, Marcelo Tadeu. Formulation of competitive strategies by model fields and weapons competition: verification of validity for a hospital. 2009. 232 f. Dissertação (Mestrado em Administração) - Universidade Nove de Julho, São Paulo, 2009.
dc.identifier.uri.fl_str_mv http://bibliotecatede.uninove.br/tede/handle/tede/620
identifier_str_mv CARNIELO, Marcelo Tadeu. Formulation of competitive strategies by model fields and weapons competition: verification of validity for a hospital. 2009. 232 f. Dissertação (Mestrado em Administração) - Universidade Nove de Julho, São Paulo, 2009.
url http://bibliotecatede.uninove.br/tede/handle/tede/620
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dc.publisher.department.fl_str_mv Administração
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