Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da Uninove |
Texto Completo: | http://bibliotecatede.uninove.br/handle/tede/1360 |
Resumo: | The value cocreation suggests organizations take their focus from product and service giving customer space. Currently, there is a change in behavior and attitude of customers who come from a passive position to a connected and informed manner, requiring an adaptation of organizations to this new attitude of customers. Organizations of several areas aim to provide unique experiences to their customers and thereby achieve a more effective relationship with stakeholders resulting in mutual benefits. With the growing positioning of the sports industry and the adequacy of physical activity practices to the modern world, the gyms market is growing, turning an interesting object of study. The aim was to analyze how the practices of existing experience and relationships in the value cocreation approaches and theory of stakeholders were present in gyms and how they impact the management of these organizations. The methodology applied was the multiple cases study in the gyms, for data collection, we used sources of evidence for the triangulation of data as proposed by Yin (2010): observation, document analysis and scripts for semi-structured interviews. The results showed that teachers are important stakeholders for the development of the relationship and providers of memorable experiences to the other stakeholders. It is concluded that the gyms practice the value cocreation partially with their stakeholders and unconsciously because they have no knowledge of theory to practice. |
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Costa, Benny Kramerhttp://lattes.cnpq.br/4524013741486821Costa, Benny Kramerhttp://lattes.cnpq.br/4524013741486821Siqueira, Jo??o Paulo Lara dehttp://lattes.cnpq.br/6687009668803720Moraes, Marcela Barbosa dehttp://lattes.cnpq.br/7992917758604422Oliveira Neto, Geraldo Cardoso dehttp://lattes.cnpq.br/6721738988129342Binder, Marcelo Pereirahttp://lattes.cnpq.br/5196688900682239http://lattes.cnpq.br/4726203727959838Tavares, Vanessa Carvalho Miranda2016-06-01T12:48:08Z2016-03-28Tavares, Vanessa Carvalho Miranda. Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital. 2016. 211 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo.http://bibliotecatede.uninove.br/handle/tede/1360The value cocreation suggests organizations take their focus from product and service giving customer space. Currently, there is a change in behavior and attitude of customers who come from a passive position to a connected and informed manner, requiring an adaptation of organizations to this new attitude of customers. Organizations of several areas aim to provide unique experiences to their customers and thereby achieve a more effective relationship with stakeholders resulting in mutual benefits. With the growing positioning of the sports industry and the adequacy of physical activity practices to the modern world, the gyms market is growing, turning an interesting object of study. The aim was to analyze how the practices of existing experience and relationships in the value cocreation approaches and theory of stakeholders were present in gyms and how they impact the management of these organizations. The methodology applied was the multiple cases study in the gyms, for data collection, we used sources of evidence for the triangulation of data as proposed by Yin (2010): observation, document analysis and scripts for semi-structured interviews. The results showed that teachers are important stakeholders for the development of the relationship and providers of memorable experiences to the other stakeholders. It is concluded that the gyms practice the value cocreation partially with their stakeholders and unconsciously because they have no knowledge of theory to practice.A cocria????o de valor prop??e as organiza????es que tirem o seu foco do produto e servi??o dando espa??o ao cliente. Atualmente, nota-se uma mudan??a no comportamento e atitude dos clientes, que passam de uma postura passiva para uma maneira conectada e informada, exigindo uma adapta????o das organiza????es a essa nova postura dos clientes. Organiza????es de diversas ??reas de atua????o buscam proporcionar aos clientes experi??ncias ??nicas e com isso obter um relacionamento mais eficaz com os stakeholders resultando em benef??cios m??tuos. Com o posicionamento crescente da ind??stria esportiva e a adequa????o das pr??ticas de atividades f??sicas ao mundo moderno, o mercado de academias de gin??stica ?? crescente, destacando-se como um objeto de estudo interessante. O objetivo foi analisar como as pr??ticas da experi??ncia e do relacionamento existentes nas abordagens da cocria????o de valor e na teoria dos stakeholders se fizeram presentes nas academias de gin??stica e como impactam na gest??o dessas organiza????es. Como metodologia aplicou-se o estudo de casos m??ltiplos nas academias de gin??stica, para a coleta dos dados, utilizou-se fontes de evid??ncias para a triangula????o de dados como proposto por Yin (2010): Observa????o, an??lise de documentos e roteiros de entrevistas semi-estruturada. Os resultados mostraram que os professores s??o stakeholders importantes para o desenvolvimento do relacionamento e para proporcionar experi??ncias memor??veis aos demais stakeholders. Conclui-se que as academias de gin??stica estudada praticam a cocria????o de valor parcialmente com seus interessados envolvidos e de maneira inconsciente, pois n??o possuem conhecimento da teoria para a pr??tica.Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-06-01T12:48:08Z No. of bitstreams: 1 Vanessa Carvalho Miranda Tavares.pdf: 1765596 bytes, checksum: abab583ea55e2ddfb9a5994f670ea013 (MD5)Made available in DSpace on 2016-06-01T12:48:08Z (GMT). No. of bitstreams: 1 Vanessa Carvalho Miranda Tavares.pdf: 1765596 bytes, checksum: abab583ea55e2ddfb9a5994f670ea013 (MD5) Previous issue date: 2016-03-28application/pdfporUniversidade Nove de JulhoPrograma de Mestrado Profissional em Administra????o - Gest??o do EsporteUNINOVEBrasilAdministra????ococria????o de valorstakeholdersVIU (value in use)academia de gin??sticavalue cocreationstakeholdersVIU (value in use)gymADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSPr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capitalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-710462410973612412600info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da Uninoveinstname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEORIGINALVanessa Carvalho Miranda Tavares.pdfVanessa Carvalho Miranda Tavares.pdfapplication/pdf1765596http://localhost:8080/tede/bitstream/tede/1360/2/Vanessa+Carvalho+Miranda+Tavares.pdfabab583ea55e2ddfb9a5994f670ea013MD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://localhost:8080/tede/bitstream/tede/1360/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/13602016-06-06 16:49:24.109oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://bibliotecatede.uninove.br/PRIhttp://bibliotecatede.uninove.br/oai/requestbibliotecatede@uninove.br||bibliotecatede@uninove.bropendoar:2016-06-06T19:49:24Biblioteca Digital de Teses e Dissertações da Uninove - Universidade Nove de Julho (UNINOVE)false |
dc.title.por.fl_str_mv |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
title |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
spellingShingle |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital Tavares, Vanessa Carvalho Miranda cocria????o de valor stakeholders VIU (value in use) academia de gin??stica value cocreation stakeholders VIU (value in use) gym ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
title_short |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
title_full |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
title_fullStr |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
title_full_unstemmed |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
title_sort |
Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital |
author |
Tavares, Vanessa Carvalho Miranda |
author_facet |
Tavares, Vanessa Carvalho Miranda |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Costa, Benny Kramer |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/4524013741486821 |
dc.contributor.referee1.fl_str_mv |
Costa, Benny Kramer |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/4524013741486821 |
dc.contributor.referee2.fl_str_mv |
Siqueira, Jo??o Paulo Lara de |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/6687009668803720 |
dc.contributor.referee3.fl_str_mv |
Moraes, Marcela Barbosa de |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/7992917758604422 |
dc.contributor.referee4.fl_str_mv |
Oliveira Neto, Geraldo Cardoso de |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/6721738988129342 |
dc.contributor.referee5.fl_str_mv |
Binder, Marcelo Pereira |
dc.contributor.referee5Lattes.fl_str_mv |
http://lattes.cnpq.br/5196688900682239 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4726203727959838 |
dc.contributor.author.fl_str_mv |
Tavares, Vanessa Carvalho Miranda |
contributor_str_mv |
Costa, Benny Kramer Costa, Benny Kramer Siqueira, Jo??o Paulo Lara de Moraes, Marcela Barbosa de Oliveira Neto, Geraldo Cardoso de Binder, Marcelo Pereira |
dc.subject.por.fl_str_mv |
cocria????o de valor stakeholders VIU (value in use) academia de gin??stica |
topic |
cocria????o de valor stakeholders VIU (value in use) academia de gin??stica value cocreation stakeholders VIU (value in use) gym ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
dc.subject.eng.fl_str_mv |
value cocreation stakeholders VIU (value in use) gym |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS |
description |
The value cocreation suggests organizations take their focus from product and service giving customer space. Currently, there is a change in behavior and attitude of customers who come from a passive position to a connected and informed manner, requiring an adaptation of organizations to this new attitude of customers. Organizations of several areas aim to provide unique experiences to their customers and thereby achieve a more effective relationship with stakeholders resulting in mutual benefits. With the growing positioning of the sports industry and the adequacy of physical activity practices to the modern world, the gyms market is growing, turning an interesting object of study. The aim was to analyze how the practices of existing experience and relationships in the value cocreation approaches and theory of stakeholders were present in gyms and how they impact the management of these organizations. The methodology applied was the multiple cases study in the gyms, for data collection, we used sources of evidence for the triangulation of data as proposed by Yin (2010): observation, document analysis and scripts for semi-structured interviews. The results showed that teachers are important stakeholders for the development of the relationship and providers of memorable experiences to the other stakeholders. It is concluded that the gyms practice the value cocreation partially with their stakeholders and unconsciously because they have no knowledge of theory to practice. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-06-01T12:48:08Z |
dc.date.issued.fl_str_mv |
2016-03-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Tavares, Vanessa Carvalho Miranda. Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital. 2016. 211 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo. |
dc.identifier.uri.fl_str_mv |
http://bibliotecatede.uninove.br/handle/tede/1360 |
identifier_str_mv |
Tavares, Vanessa Carvalho Miranda. Pr??ticas da experi??ncia e do relacionamento nas abordagens da cocria????o de valor e teoria dos stakeholders: um estudo de casos multiplos em academias de gin??stica em S??o Paulo capital. 2016. 211 f. Disserta????o( Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte) - Universidade Nove de Julho, S??o Paulo. |
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http://bibliotecatede.uninove.br/handle/tede/1360 |
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Universidade Nove de Julho |
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Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte |
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UNINOVE |
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