HEALTH ENTREPRENEURSHIP AND INNOVATION NEWCOMERS IN BRAZILIAN HEALTH ECONOMY

• Autor(a) principal: Aveni, Alessandro
• Data de Publicação: 2021
• Outros Autores: Morais, Rafael Santos Gonçalves de Assis
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Processus de políticas Públicas e Desenvolvimento Social
• Texto Completo: http://periodicos.processus.com.br/index.php/ppds/article/view/454
• topic: Economia da Saúde, Empreendedorismo, Startups.; Health Economics, Entrepreneurship, Startups

The work shows an exploratory analysis of business opportunities based on new trends in the health economy. The pandemic only accelerated and emphasized some activities and opportunities, others were increasing due to greater attention to prevention, especially at work. The results of the discussion and the information found in the research indicate that undertaking in the health economy will be a highly profitable and growing business, which can be compared with financial and technology development activities, such as data science or artificial intelligence. The result of the research also highlights the positive trend of innovation and the growth of startups in the sector in Brazil, and the new businesses developed show not only national creativity but also the spaces available for those who want to undertake in this sector.