Transferência de conhecimento no processo de sucessão em empresas familiares: uma análise das estratégias de codificação e personalização

• Autor(a) principal: Orcy, Peterson
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional PUCRS
• Texto Completo: http://hdl.handle.net/10923/7565
• topic: ADMINISTRAÇÃO DE EMPRESAS; EMPRESAS FAMILIARES - ADMINISTRAÇÃO; GESTÃO DO CONHECIMENTO

The knowledge has been consolidated as an active increasingly crucial to the success of family businesses. Besides being an important raw material with which all companies work can be considered as precious as other physical or financial assets. This research addresses the organizational knowledge in family businesses in the succession process, which is recognized as one of the most important moments of companies for their perpetuation. Theoretical models of succession of family businesses are presented, as well as researched knowledge management strategies based on two lines: the encoding and personalization. The work aims to analyze how is the transfer of knowledge in the succession process in family firms, characterize and relate the steps to knowledge management processes. For this, the classification of the research was qualitative, used in the three family businesses that met the criteria for qualification, namely: have over twenty years of experience, being close to experiencing or have experienced the succession process, owning over 100 employees and act in the construction area, in Rio Grande do Sul State. He was elected the technique of semi-structured interviews and defined script, with the observation at meetings and document analysis in primary and secondary documents. Thus, it was found that family businesses in succession process, comprising using some fields of knowledge, listed in coding strategy, customization or both. Fields such as knowledge transfer, training applied in the company, external sources of knowledge, types of solutions, storage of knowledge, knowledge identification systems, pay systems, transmission of knowledge acquired, conditions or provide solutions to work knowledge in a timely manner. In the analysis of research on this subject was identified a contribution to knowledge management in the succession process in family firms, is present through personalization strategy, and encoding or even both strategies simultaneously. Thus, for family businesses remain the focus does not mean that either strategy is right or wrong, this will depend on the company culture, and how knowledge is managed and stimulated at work. Another important contribution is that the surveyed family businesses do not manage knowledge, and have still not very clear how to build the best strategy. Finally, the contribution to be able to search the knowledge management in the context of succession in family businesses, and identify that even companies not managing knowledge in a formal way, several actions were visible in the interviews.