As estratégias de comercialização dos produtores de arroz no estado do Rio Grande do Sul

• Autor(a) principal: Silveira, João Antonio Jardim
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional PUCRS
• Texto Completo: http://hdl.handle.net/10923/1197
• topic: ECONOMIA; ARROZ - COMÉRCIO; AGRONEGÓCIOS; ESTRATÉGIA

This dissertation focuses on the planning actions and the formation of commercial strategies development for the rice producers in the state of Rio Grande do Sul, Brazil. At first, the purpose is to analyze the producers commercialization strategies followed by characterizing the producers commercialization strategies, identifying the principal influential factors in the process and verifying how these factors exercise influence on the commercialization process. The research methodology is the case study where the data are found through the questionnaire survey applied to five leadership organizations linked with rice segment and six rice producers, each one from a different region in the State, according to Instituto Rio Grandense do Arroz – IRGA classification. The research was conducted between January and March in 2007.The work approaches the interviewees understanding about the producers commercialization strategies related to environmental conditions which determine different behaviors due the product sales season: or soon after the harvest or distributed along the year or during the stock shipments looking for the best prices that usually happen between harvests. It is also showed the fidelity between producers and industries. Besides the strategies, the study focuses on twenty-eight influential analysis elements in the process of strategy formation. The elements are in nine dimensions originating from theories developed by strategy and agribusiness studies. It is relevant in these elements the influence of the storage on the strategies developed by the producers and the existence of two distinct groups of producers: the one of capitalized and the other of no capitalized that adopt different strategies for their product commercialization