Album covers of Continental label in the 70’s: popular music and visual experimentalism

Detalhes bibliográficos
Autor(a) principal: Vargas, Herom
Data de Publicação: 2013
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/14287
Resumo: In this article, I propose to discuss some innovations in album covers from a set of experimental artists of Brazilian popular music (MPB) in the 1970s, released by Continental label, based in São Paulo. Those album covers, whose design tried to translate to the visual field the aesthetic projects of composers and musicians, were inspired by the counterculture, in attempt to create new forms of expression during the military dictatorship. Four artist’s albums will be analyzed: Walter Franco, Tom Zé, Secos & Molhados, and Novos Baianos. The album cover will be thought not only as a commercial package, but as an element of aesthetic, taste and consumption mediation within the media field of song as well.
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spelling Album covers of Continental label in the 70’s: popular music and visual experimentalismPortadas de disco de la disquera Continental en los años 1970: música popular y experimentalismo visualCapas de disco da gravadora Continental nos anos 1970: música popular e experimentalismo visualAlbum CoverBrazilian Popular MusicExperimentalismContinental Label.Brazilian Popular MusicCulturaMPBDisquera ContinentalMúsica popularCulturaMPBGravadora ContinentalMúsica PopularIn this article, I propose to discuss some innovations in album covers from a set of experimental artists of Brazilian popular music (MPB) in the 1970s, released by Continental label, based in São Paulo. Those album covers, whose design tried to translate to the visual field the aesthetic projects of composers and musicians, were inspired by the counterculture, in attempt to create new forms of expression during the military dictatorship. Four artist’s albums will be analyzed: Walter Franco, Tom Zé, Secos & Molhados, and Novos Baianos. The album cover will be thought not only as a commercial package, but as an element of aesthetic, taste and consumption mediation within the media field of song as well.En este artículo, propongo discutir las innovaciones de algunas portadas de discos de un conjunto de artistas experimentales de la MPB en los años 1970, lanzados por la disquera Continental, con sede en São Paulo. Estos álbumes, cuyo diseño intentó traducir a un campo visual los proyectos estéticos de compositores y músicos, fueron inspirados en la contracultura, en la tentativa de crear nuevas formas de expresión durante la dictadura militar. Son analizados discos de cuatro artistas: Walter Franco, Tom Zé, Secos & Molhados y Novos Baianos. La portada de disco será pensada no solo como empaque comercial, sino como elemento de mediación estética, de gusto y de consumo, dentro del campo mediático de la canción.Neste artigo, proponho discutir as inovações de algumas capas de discos de um conjunto de artistas experimentais da MPB nos anos 1970, lançados pela gravadora Continental, sediada em São Paulo. Esses álbuns, cujo design tentou traduzir para o campo visual os projetos estéticos de compositores e músicos, foram inspirados na contracultura, na tentativa de criar novas formas de expressão durante a ditadura militar. Discos de quatro artistas serão analisados: Walter Franco, Tom Zé, Secos & Molhados e Novos Baianos. A capa de disco será pensada não apenas como embalagem comercial, mas como elemento de mediação estética, de gosto e de consumo, dentro do campo midiático da canção.Editora da PUCRS - ediPUCRS2013-09-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/1428710.15448/1980-3729.2013.2.14287Revista FAMECOS; Vol. 20 No. 2 (2013); 403-429Revista FAMECOS; Vol. 20 Núm. 2 (2013); 403-429Revista FAMECOS; v. 20 n. 2 (2013); 403-4291980-37291415-054910.15448/1980-3729.2013.2reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/14287/10017Vargas, Herominfo:eu-repo/semantics/openAccess2017-08-10T19:46:00Zoai:ojs.revistaseletronicas.pucrs.br:article/14287Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-08-10T19:46Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Album covers of Continental label in the 70’s: popular music and visual experimentalism
Portadas de disco de la disquera Continental en los años 1970: música popular y experimentalismo visual
Capas de disco da gravadora Continental nos anos 1970: música popular e experimentalismo visual
title Album covers of Continental label in the 70’s: popular music and visual experimentalism
spellingShingle Album covers of Continental label in the 70’s: popular music and visual experimentalism
Vargas, Herom
Album Cover
Brazilian Popular Music
Experimentalism
Continental Label.
Brazilian Popular Music
Cultura
MPB
Disquera Continental
Música popular
Cultura
MPB
Gravadora Continental
Música Popular
title_short Album covers of Continental label in the 70’s: popular music and visual experimentalism
title_full Album covers of Continental label in the 70’s: popular music and visual experimentalism
title_fullStr Album covers of Continental label in the 70’s: popular music and visual experimentalism
title_full_unstemmed Album covers of Continental label in the 70’s: popular music and visual experimentalism
title_sort Album covers of Continental label in the 70’s: popular music and visual experimentalism
author Vargas, Herom
author_facet Vargas, Herom
author_role author
dc.contributor.author.fl_str_mv Vargas, Herom
dc.subject.por.fl_str_mv Album Cover
Brazilian Popular Music
Experimentalism
Continental Label.
Brazilian Popular Music
Cultura
MPB
Disquera Continental
Música popular
Cultura
MPB
Gravadora Continental
Música Popular
topic Album Cover
Brazilian Popular Music
Experimentalism
Continental Label.
Brazilian Popular Music
Cultura
MPB
Disquera Continental
Música popular
Cultura
MPB
Gravadora Continental
Música Popular
description In this article, I propose to discuss some innovations in album covers from a set of experimental artists of Brazilian popular music (MPB) in the 1970s, released by Continental label, based in São Paulo. Those album covers, whose design tried to translate to the visual field the aesthetic projects of composers and musicians, were inspired by the counterculture, in attempt to create new forms of expression during the military dictatorship. Four artist’s albums will be analyzed: Walter Franco, Tom Zé, Secos & Molhados, and Novos Baianos. The album cover will be thought not only as a commercial package, but as an element of aesthetic, taste and consumption mediation within the media field of song as well.
publishDate 2013
dc.date.none.fl_str_mv 2013-09-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/14287
10.15448/1980-3729.2013.2.14287
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/14287
identifier_str_mv 10.15448/1980-3729.2013.2.14287
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/14287/10017
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 20 No. 2 (2013); 403-429
Revista FAMECOS; Vol. 20 Núm. 2 (2013); 403-429
Revista FAMECOS; v. 20 n. 2 (2013); 403-429
1980-3729
1415-0549
10.15448/1980-3729.2013.2
reponame:Revista FAMECOS: Mídia cultura e tecnologia
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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