Performance of the television news's presenters: the ethos construction
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2008 |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Revista FAMECOS: Mídia cultura e tecnologia |
| DOI: | 10.15448/1980-3729.2008.36.4417 |
| Texto Completo: | https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4417 |
Resumo: | From “newscaster “, who was limited to reading information with a distanced demeanor and radiophonic style, to “anchor”, who emphatically takes positions on the facts reported, we see considerable transformations in the profile of television news presenters. Especially beginning in the 1990s, it is possible to identify a general tendency toward the personalization of the presenters, consequently leading to a change in the very rhetoric of television news. This new rhetoric strategy now depends upon the emphasis given to the construction of the ethos of its presenters (an image constructed by the discourse itself). The present study addresses defining characteristics of four types of ethos among Brazilian news presenters, indicating how their configuration is preliminarily determined by the discourse strategies adopted by television news programs. |
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Revista FAMECOS: Mídia cultura e tecnologia |
| spelling |
Performance of the television news's presenters: the ethos constructionPerformance dos apresentadores dos telejornais: a construção do éthosTelevision newsapresenterethosTelevisionTelejornalapresentadoréthosTelevisãoFrom “newscaster “, who was limited to reading information with a distanced demeanor and radiophonic style, to “anchor”, who emphatically takes positions on the facts reported, we see considerable transformations in the profile of television news presenters. Especially beginning in the 1990s, it is possible to identify a general tendency toward the personalization of the presenters, consequently leading to a change in the very rhetoric of television news. This new rhetoric strategy now depends upon the emphasis given to the construction of the ethos of its presenters (an image constructed by the discourse itself). The present study addresses defining characteristics of four types of ethos among Brazilian news presenters, indicating how their configuration is preliminarily determined by the discourse strategies adopted by television news programs.Do “locutor de notícias”, que se limitava a ler as informações com atitude distanciada e em estilo radiofônico, ao “âncora”, que se posiciona enfaticamente sobre os fatos noticiados, podemos observar, grandes transformações nos perfis dos apresentadores de telejornal. É possível identificar, especialmente a partir dos anos 90, uma tendência geral à personalização dos apresentadores, provocando, conseqüentemente, uma mudança na própria retórica dos telejornais. Essa nova estratégia retórica dos telejornais depende, agora, da ênfase dada à construção do éthos dos seus apresentadores (uma imagem construída pelo próprio discurso). Este estudo aponta características definidoras de quatro tipos de éthos entre os apresentadores brasileiros, indicando como sua configuração é determinada, preliminarmente, pelas estratégias enunciativas adotadas pelos telejornais.Editora da PUCRS - ediPUCRS2008-11-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/441710.15448/1980-3729.2008.36.4417Revista FAMECOS; Vol. 15 No. 36 (2008); 69-76Revista FAMECOS; Vol. 15 Núm. 36 (2008); 69-76Revista FAMECOS; v. 15 n. 36 (2008); 69-761980-37291415-054910.15448/1980-3729.2008.36reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4417/3317Fechine, Yvanainfo:eu-repo/semantics/openAccess2017-05-26T21:25:56Zoai:ojs.revistaseletronicas.pucrs.br:article/4417Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-05-26T21:25:56Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
| dc.title.none.fl_str_mv |
Performance of the television news's presenters: the ethos construction Performance dos apresentadores dos telejornais: a construção do éthos |
| title |
Performance of the television news's presenters: the ethos construction |
| spellingShingle |
Performance of the television news's presenters: the ethos construction Performance of the television news's presenters: the ethos construction Fechine, Yvana Television news apresenter ethos Television Telejornal apresentador éthos Televisão Fechine, Yvana Television news apresenter ethos Television Telejornal apresentador éthos Televisão |
| title_short |
Performance of the television news's presenters: the ethos construction |
| title_full |
Performance of the television news's presenters: the ethos construction |
| title_fullStr |
Performance of the television news's presenters: the ethos construction Performance of the television news's presenters: the ethos construction |
| title_full_unstemmed |
Performance of the television news's presenters: the ethos construction Performance of the television news's presenters: the ethos construction |
| title_sort |
Performance of the television news's presenters: the ethos construction |
| author |
Fechine, Yvana |
| author_facet |
Fechine, Yvana Fechine, Yvana |
| author_role |
author |
| dc.contributor.author.fl_str_mv |
Fechine, Yvana |
| dc.subject.por.fl_str_mv |
Television news apresenter ethos Television Telejornal apresentador éthos Televisão |
| topic |
Television news apresenter ethos Television Telejornal apresentador éthos Televisão |
| description |
From “newscaster “, who was limited to reading information with a distanced demeanor and radiophonic style, to “anchor”, who emphatically takes positions on the facts reported, we see considerable transformations in the profile of television news presenters. Especially beginning in the 1990s, it is possible to identify a general tendency toward the personalization of the presenters, consequently leading to a change in the very rhetoric of television news. This new rhetoric strategy now depends upon the emphasis given to the construction of the ethos of its presenters (an image constructed by the discourse itself). The present study addresses defining characteristics of four types of ethos among Brazilian news presenters, indicating how their configuration is preliminarily determined by the discourse strategies adopted by television news programs. |
| publishDate |
2008 |
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2008-11-20 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4417 10.15448/1980-3729.2008.36.4417 |
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https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4417 |
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10.15448/1980-3729.2008.36.4417 |
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por |
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por |
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https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/4417/3317 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Editora da PUCRS - ediPUCRS |
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Editora da PUCRS - ediPUCRS |
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Revista FAMECOS; Vol. 15 No. 36 (2008); 69-76 Revista FAMECOS; Vol. 15 Núm. 36 (2008); 69-76 Revista FAMECOS; v. 15 n. 36 (2008); 69-76 1980-3729 1415-0549 10.15448/1980-3729.2008.36 reponame:Revista FAMECOS: Mídia cultura e tecnologia instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
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Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
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PUC_RS |
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PUC_RS |
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Revista FAMECOS: Mídia cultura e tecnologia |
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Revista FAMECOS: Mídia cultura e tecnologia |
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Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
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1822181325741752320 |
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10.15448/1980-3729.2008.36.4417 |