Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"

Detalhes bibliográficos
Autor(a) principal: Anaz, Sílvio Antonio Luiz
Data de Publicação: 2014
Outros Autores: Ceretta, Fernanda Manzo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/16758
Resumo: The Big Bang Theory, a successful sitcom in several countries, creates, reproduces an shares an imaginary that is a mirror of some science and technology aspects that became almost omnipresent in contemporary society. This paper maps the main symbolical elements of the scientific-technological imaginary in the sitcom and analyses their meanings. The goal is better understand the identification process between the serial and its audience and identify some elements that contribute for its success. The research is based on the anthropological concept about the imaginary and in the “mythodology” developed by Gilbert Durand. The results show what archetypes, myths and stereotypes related to science and technology flow in the imaginary of a mainstream audiovisual product and how they are updated in a comedy.
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spelling Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"Ciencia y tecnología en el imaginario de The Big Bang Theory: de las imágenes arquetípicas a la actualización de mitos y estereotipos en la "Era del Conocimiento"Ciência e tecnologia no imaginário de The Big Bang Theory: das imagens arquetípicas à atualização de mitos e estereótipos na "Era do Conhecimento"ImaginarySitcomMythodologyImaginaryImaginarioSitcomMitodologíaComunicaciónImaginárioSitcomMitodologiaComunicaçãoThe Big Bang Theory, a successful sitcom in several countries, creates, reproduces an shares an imaginary that is a mirror of some science and technology aspects that became almost omnipresent in contemporary society. This paper maps the main symbolical elements of the scientific-technological imaginary in the sitcom and analyses their meanings. The goal is better understand the identification process between the serial and its audience and identify some elements that contribute for its success. The research is based on the anthropological concept about the imaginary and in the “mythodology” developed by Gilbert Durand. The results show what archetypes, myths and stereotypes related to science and technology flow in the imaginary of a mainstream audiovisual product and how they are updated in a comedy.El Big Bang Theory, una de las series de éxito en la televisión en varios países, crea, reproduce y comparte un imaginario que refleja aspectos de la ciencia y la tecnología que se han vuelto casi omnipresentes en la sociedad contemporánea. Este artículo mapea los principales elementos simbólicos del imaginario científico-tecnológico de la serie y analiza los sentidos que ellos comunican, con el objetivo de comprender mejor los mecanismos que establecen la identificación de la serie con la audiencia, y consecuentemente contribuyen al éxito de ella. La investigación se fundamenta en la concepción antropológica de imaginario y en los supuestos del estudio de los arquetipos y mitos (mitología) desarrollados por Gilbert Durand. Los resultados muestran la circulación de arquetipos, mitos y estereotipos ligados a la ciencia y la tecnología en el imaginario de un producto audiovisual mediático y cómo éste los actualiza a través del cómico.The Big Bang Theory, um dos sitcoms de sucesso na TV em vários países, cria, reproduz e compartilha um imaginário que reflete aspectos da ciência e da tecnologia que se tornaram quase que onipresentes na sociedade contemporânea. Este artigo mapeia os principais elementos simbólicos do imaginário científico-tecnológico da série e analisa os sentidos que eles comunicam, com o objetivo de melhor compreender os mecanismos que estabelecem a identificação da série com a audiência, e consequentemente contribuem para o sucesso dela. A investigação fundamenta-se na concepção antropológica de imaginário e nos pressupostos do estudo dos arquétipos e mitos (mitodologia) desenvolvidos por Gilbert Durand. Os resultados mostram a circulação de arquétipos, mitos e estereótipos ligados à ciência e tecnologia no imaginário de um produto audiovisual midiático e como este os atualiza através do cômico.Editora da PUCRS - ediPUCRS2014-09-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/1675810.15448/1980-3729.2014.2.16758Revista FAMECOS; Vol. 21 No. 2 (2014); 647-674Revista FAMECOS; Vol. 21 Núm. 2 (2014); 647-674Revista FAMECOS; v. 21 n. 2 (2014); 647-6741980-37291415-054910.15448/1980-3729.2014.2reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/16758/11810Anaz, Sílvio Antonio LuizCeretta, Fernanda Manzoinfo:eu-repo/semantics/openAccess2017-07-03T12:51:49Zoai:ojs.revistaseletronicas.pucrs.br:article/16758Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-07-03T12:51:49Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
Ciencia y tecnología en el imaginario de The Big Bang Theory: de las imágenes arquetípicas a la actualización de mitos y estereotipos en la "Era del Conocimiento"
Ciência e tecnologia no imaginário de The Big Bang Theory: das imagens arquetípicas à atualização de mitos e estereótipos na "Era do Conhecimento"
title Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
spellingShingle Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
Anaz, Sílvio Antonio Luiz
Imaginary
Sitcom
Mythodology
Imaginary
Imaginario
Sitcom
Mitodología
Comunicación
Imaginário
Sitcom
Mitodologia
Comunicação
title_short Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
title_full Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
title_fullStr Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
title_full_unstemmed Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
title_sort Science and technology in the imaginary of The Big Bang Theory: from archetypical images to updating of myths and stereotypes in the "Information Age"
author Anaz, Sílvio Antonio Luiz
author_facet Anaz, Sílvio Antonio Luiz
Ceretta, Fernanda Manzo
author_role author
author2 Ceretta, Fernanda Manzo
author2_role author
dc.contributor.author.fl_str_mv Anaz, Sílvio Antonio Luiz
Ceretta, Fernanda Manzo
dc.subject.por.fl_str_mv Imaginary
Sitcom
Mythodology
Imaginary
Imaginario
Sitcom
Mitodología
Comunicación
Imaginário
Sitcom
Mitodologia
Comunicação
topic Imaginary
Sitcom
Mythodology
Imaginary
Imaginario
Sitcom
Mitodología
Comunicación
Imaginário
Sitcom
Mitodologia
Comunicação
description The Big Bang Theory, a successful sitcom in several countries, creates, reproduces an shares an imaginary that is a mirror of some science and technology aspects that became almost omnipresent in contemporary society. This paper maps the main symbolical elements of the scientific-technological imaginary in the sitcom and analyses their meanings. The goal is better understand the identification process between the serial and its audience and identify some elements that contribute for its success. The research is based on the anthropological concept about the imaginary and in the “mythodology” developed by Gilbert Durand. The results show what archetypes, myths and stereotypes related to science and technology flow in the imaginary of a mainstream audiovisual product and how they are updated in a comedy.
publishDate 2014
dc.date.none.fl_str_mv 2014-09-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/16758
10.15448/1980-3729.2014.2.16758
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/16758
identifier_str_mv 10.15448/1980-3729.2014.2.16758
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/16758/11810
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 21 No. 2 (2014); 647-674
Revista FAMECOS; Vol. 21 Núm. 2 (2014); 647-674
Revista FAMECOS; v. 21 n. 2 (2014); 647-674
1980-3729
1415-0549
10.15448/1980-3729.2014.2
reponame:Revista FAMECOS: Mídia cultura e tecnologia
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reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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