Of forms of repetition: seriality in postmodern culture

Detalhes bibliográficos
Autor(a) principal: Pibernat Antonini, Eliana
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3020
Resumo: The repetition is of a mass culture process. In a celebrated article, Walter Benjamin theorizes the question from Karl Marx's analysis of the capitalist mode of production. Reproduction, understood as dialectic, is the starting point for the construction of a materialist theory of art, where the notion of "aura" is approached. The theorist affirms that, with progress, the techniques for reproducing the artistic object improve in such a way as to almost dissolve the original image. The work, excluded from the sphere of the sacred and the aristocratic and religious atmosphere, ceases to be the object of worship and adoration to become mere manipulative and manipulative product. This implies the loss of its "aura" and the implicit revelation of social interference resulting from the close relationship between the technical transformations of society and changes in aesthetic perception.
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spelling Of forms of repetition: seriality in postmodern cultureDas formas de repetição: a serialidade na cultura pós-modernaCommunicationsemioticsrepetitionSemioticsComunicaçãosemióticarepetiçãoSemióticaThe repetition is of a mass culture process. In a celebrated article, Walter Benjamin theorizes the question from Karl Marx's analysis of the capitalist mode of production. Reproduction, understood as dialectic, is the starting point for the construction of a materialist theory of art, where the notion of "aura" is approached. The theorist affirms that, with progress, the techniques for reproducing the artistic object improve in such a way as to almost dissolve the original image. The work, excluded from the sphere of the sacred and the aristocratic and religious atmosphere, ceases to be the object of worship and adoration to become mere manipulative and manipulative product. This implies the loss of its "aura" and the implicit revelation of social interference resulting from the close relationship between the technical transformations of society and changes in aesthetic perception.A repetição é de um processo de cultura de massa. Num artigo célebre, Walter Benjamin teoriza a questão a partir da análise que Karl Marx faz do modo de produção capitalista. A reprodução, entendida como dialética, é o ponto de partida para a construção de uma teoria materialista da arte, onde se aborda a noção de “aura”. Afirma o teórico que, com o progresso, as técnicas para reproduzir o objeto artístico se aprimoram de tal modo, a ponto de quase dissolver a imagem original. A obra, excluída da esfera do sagrado e da atmosfera aristocrática e religiosa, deixa de ser objeto de culto e adoração para se tornar mero produto manipulável e manipulador. Isto implica na perda de sua “aura” e na revelação implícita das ingerências sociais resultante da estreita relação entre as transformações técnicas da sociedade e mudanças na percepção estética.Editora da PUCRS - ediPUCRS2008-04-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/302010.15448/1980-3729.1998.9.3020Revista FAMECOS; Vol. 5 No. 9 (1998); 144-149Revista FAMECOS; Vol. 5 Núm. 9 (1998); 144-149Revista FAMECOS; v. 5 n. 9 (1998); 144-1491980-37291415-054910.15448/1980-3729.1998.9reponame:Revista FAMECOS: Mídia cultura e tecnologiainstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSporhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3020/2298Pibernat Antonini, Elianainfo:eu-repo/semantics/openAccess2017-05-28T20:30:00Zoai:ojs.revistaseletronicas.pucrs.br:article/3020Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecosPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/oai||revistafamecos@gmail.com1980-37291980-3729opendoar:2017-05-28T20:30Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv Of forms of repetition: seriality in postmodern culture
Das formas de repetição: a serialidade na cultura pós-moderna
title Of forms of repetition: seriality in postmodern culture
spellingShingle Of forms of repetition: seriality in postmodern culture
Pibernat Antonini, Eliana
Communication
semiotics
repetition
Semiotics
Comunicação
semiótica
repetição
Semiótica
title_short Of forms of repetition: seriality in postmodern culture
title_full Of forms of repetition: seriality in postmodern culture
title_fullStr Of forms of repetition: seriality in postmodern culture
title_full_unstemmed Of forms of repetition: seriality in postmodern culture
title_sort Of forms of repetition: seriality in postmodern culture
author Pibernat Antonini, Eliana
author_facet Pibernat Antonini, Eliana
author_role author
dc.contributor.author.fl_str_mv Pibernat Antonini, Eliana
dc.subject.por.fl_str_mv Communication
semiotics
repetition
Semiotics
Comunicação
semiótica
repetição
Semiótica
topic Communication
semiotics
repetition
Semiotics
Comunicação
semiótica
repetição
Semiótica
description The repetition is of a mass culture process. In a celebrated article, Walter Benjamin theorizes the question from Karl Marx's analysis of the capitalist mode of production. Reproduction, understood as dialectic, is the starting point for the construction of a materialist theory of art, where the notion of "aura" is approached. The theorist affirms that, with progress, the techniques for reproducing the artistic object improve in such a way as to almost dissolve the original image. The work, excluded from the sphere of the sacred and the aristocratic and religious atmosphere, ceases to be the object of worship and adoration to become mere manipulative and manipulative product. This implies the loss of its "aura" and the implicit revelation of social interference resulting from the close relationship between the technical transformations of society and changes in aesthetic perception.
publishDate 2008
dc.date.none.fl_str_mv 2008-04-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3020
10.15448/1980-3729.1998.9.3020
url https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3020
identifier_str_mv 10.15448/1980-3729.1998.9.3020
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/3020/2298
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Revista FAMECOS; Vol. 5 No. 9 (1998); 144-149
Revista FAMECOS; Vol. 5 Núm. 9 (1998); 144-149
Revista FAMECOS; v. 5 n. 9 (1998); 144-149
1980-3729
1415-0549
10.15448/1980-3729.1998.9
reponame:Revista FAMECOS: Mídia cultura e tecnologia
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instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
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reponame_str Revista FAMECOS: Mídia cultura e tecnologia
collection Revista FAMECOS: Mídia cultura e tecnologia
repository.name.fl_str_mv Revista FAMECOS: Mídia cultura e tecnologia - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv ||revistafamecos@gmail.com
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