TV reception: active and personalized, a minefield

• Autor(a) principal: Cézar, Neura
• Data de Publicação: 2017
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista FAMECOS: Mídia cultura e tecnologia
• Texto Completo: https://revistaseletronicas.pucrs.br/ojs/index.php/revistafamecos/article/view/24804
• topic: Reception; active and negotiated interaction; emotional responses; Reception to contact the television; Estudio de recepción; comunicación; televisión; El papel de la recepción en la interacción con la televisión; Estudo de recepção; comunicação; televisão; O papel da recepção na interação com a televisão

This article proposes a reflection on the role of reception to contact the television, recognizing it as a space for interaction or, even as the representation of a mobile field, fluid, slippery, marked by contradictions, interacting from cultural references and emotional and promotes the construction of meaning. Therefore, this study is organized as follows: First addresses the definition of reception and subsequently, discusses the emotional involvement processes, prioritizing the implications of it, since these mechanisms are very often used by television and other media. Also interested in the presentation of a reflection on the zapping phenomenon as modifying technical pipelines and about the emotional responses, as a characteristic inherent in human nature.