The National Paper and Type Co. and the Pan American business (1900-1930)

Detalhes bibliográficos
Autor(a) principal: Serna, Ana Maria
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Estudos Ibero-Americanos
Texto Completo: https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/36434
Resumo: This work addresses the history of Pan-Americanism focusing on a particular case: the commercial activities and the advertising discourse of the American company called the National Paper and Type Co. This  company monopolized the exports market for printing machinery and products mainly paper and ink manufactured in the United States for distribution throughout Latin America. It was the main supplier of the raw materials with which the most prominent newspapers in the region were printed. While dominating this market, this company built the scaffolding structure of the public sphere. Was an active disseminator of the Pan-American discourse that took the opportunity to secure customers, promote a business culture in Latin America typical of Anglo-Saxon society and promoted a mentality that encouraged consumption. The kind of Pan-Americanism that manipulated this company promoted a very important discourse prone to the appreciation of Latin America and strengthened the links proposed by that utopia of proximity that imagined a united Pan-America. This commercial and cultural intermediary built a communication bridge that would contribute to the strengthening of a transnational public sphere.
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spelling The National Paper and Type Co. and the Pan American business (1900-1930)La National Paper and Type Co. y el negocio del panamericanismo (1900-1930)A National Paper and Type Co. e os negócios pan-americanos (1900-1930)public spheretransnationalismpresspan-Americanismbusinessesfera públicatrasnacionalismoprensapanamericanismonegociosesfera públicatransnacionalismoimprensapanamericanismonegóciosThis work addresses the history of Pan-Americanism focusing on a particular case: the commercial activities and the advertising discourse of the American company called the National Paper and Type Co. This  company monopolized the exports market for printing machinery and products mainly paper and ink manufactured in the United States for distribution throughout Latin America. It was the main supplier of the raw materials with which the most prominent newspapers in the region were printed. While dominating this market, this company built the scaffolding structure of the public sphere. Was an active disseminator of the Pan-American discourse that took the opportunity to secure customers, promote a business culture in Latin America typical of Anglo-Saxon society and promoted a mentality that encouraged consumption. The kind of Pan-Americanism that manipulated this company promoted a very important discourse prone to the appreciation of Latin America and strengthened the links proposed by that utopia of proximity that imagined a united Pan-America. This commercial and cultural intermediary built a communication bridge that would contribute to the strengthening of a transnational public sphere.Este trabajo aborda la historia del panamericanismo a partir del análisis de un caso particular: las actividades mercantiles y el discurso publicitario de la compañía estadounidense llamada National Paper and Type Co. Esta empresa, que estuvo activa en las primeras décadas del siglo veinte, acaparó el nicho de mercado de la exportación de maquinaria y productos para la impresión (papel y tinta) manufacturados en los Estados Unidos para distribuirlos a toda Latinoamérica. Fue la principal proveedora de los insumos con que se hicieron los periódicos más notables de la región. Al dominar este mercado, construyó el andamiaje de la estructura material de la esfera pública. Además de dominar esta importante actividad transnacional, la National fue una activa divulgadora del discurso panamericanista que aprovechó para asegurarse clientes, promover una cultura de negocios en América Latina típica de la sociedad anglosajona y cultivó una mentalidad que propiciaba el consumo. El panamericanismo que manipuló esta compañía distribuidora de manufacturas promovió una muy importante valoración de Latinoamérica y fortaleció los vínculos que proponía aquella utopía de cercanía que imaginaba una Panamérica unida. Esta intermediaria comercial y cultural construyó un puente de comunicación que abonaría al fortalecimiento de una esfera pública transnacional.Este trabalho aborda a história do pan-americanismo a partir da análise de um caso particular: as atividades comerciais e o discurso publicitário da empresa americana denominada National Paper and Type Co. Esta empresa monopolizou o nicho de mercado para exportação de máquinas e produtos para impressão (papel e tinta) fabricados nos Estados Unidos para distribuição em toda a América Latina. Foi a principal fornecedora dos insumos com os quais foram produzidos os jornais mais notáveis da região. Ao dominar esse mercado, construiu o alicerce da estrutura material da esfera pública. Foi uma disseminadora ativa do discurso pan-americano que aproveitou a oportunidade para garantir clientes, promover uma cultura de negócios na América Latina típica da sociedade anglo-saxônica e cultivar uma mentalidade que incentivava o consumo. Promoveu uma avaliação muito importante da América Latina e fortaleceu os elos propostos por essa utopia de proximidade que imaginava uma Pan-América unida. Esse intermediário comercial e cultural construiu uma ponte de comunicação que contribuiria para o fortalecimento de uma esfera pública transnacional.      Editora da PUCRS - ediPUCRS2020-12-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/3643410.15448/1980-864X.2020.3.36434Estudos Ibero-Americanos; Vol. 46 No. 3 (2020); e36434Estudos Ibero-Americanos; Vol. 46 Núm. 3 (2020); e36434Estudos Ibero-Americanos; v. 46 n. 3 (2020); e364341980-864X0101-406410.15448/1980-864X.2020.3reponame:Estudos Ibero-Americanosinstname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSspahttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/36434/26464Copyright (c) 2020 ANA MARIA SERNA RODRIGUEZhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSerna, Ana Maria2020-12-21T16:45:46Zoai:ojs.revistaseletronicas.pucrs.br:article/36434Revistahttps://revistaseletronicas.pucrs.br/index.php/iberoamericanaPRIhttps://revistaseletronicas.pucrs.br/index.php/iberoamericana/oaieditora.periodicos@pucrs.br||eia@pucrs.br1980-864X0101-4064opendoar:2020-12-21T16:45:46Estudos Ibero-Americanos - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false
dc.title.none.fl_str_mv The National Paper and Type Co. and the Pan American business (1900-1930)
La National Paper and Type Co. y el negocio del panamericanismo (1900-1930)
A National Paper and Type Co. e os negócios pan-americanos (1900-1930)
title The National Paper and Type Co. and the Pan American business (1900-1930)
spellingShingle The National Paper and Type Co. and the Pan American business (1900-1930)
Serna, Ana Maria
public sphere
transnationalism
press
pan-Americanism
business
esfera pública
trasnacionalismo
prensa
panamericanismo
negocios
esfera pública
transnacionalismo
imprensa
panamericanismo
negócios
title_short The National Paper and Type Co. and the Pan American business (1900-1930)
title_full The National Paper and Type Co. and the Pan American business (1900-1930)
title_fullStr The National Paper and Type Co. and the Pan American business (1900-1930)
title_full_unstemmed The National Paper and Type Co. and the Pan American business (1900-1930)
title_sort The National Paper and Type Co. and the Pan American business (1900-1930)
author Serna, Ana Maria
author_facet Serna, Ana Maria
author_role author
dc.contributor.author.fl_str_mv Serna, Ana Maria
dc.subject.por.fl_str_mv public sphere
transnationalism
press
pan-Americanism
business
esfera pública
trasnacionalismo
prensa
panamericanismo
negocios
esfera pública
transnacionalismo
imprensa
panamericanismo
negócios
topic public sphere
transnationalism
press
pan-Americanism
business
esfera pública
trasnacionalismo
prensa
panamericanismo
negocios
esfera pública
transnacionalismo
imprensa
panamericanismo
negócios
description This work addresses the history of Pan-Americanism focusing on a particular case: the commercial activities and the advertising discourse of the American company called the National Paper and Type Co. This  company monopolized the exports market for printing machinery and products mainly paper and ink manufactured in the United States for distribution throughout Latin America. It was the main supplier of the raw materials with which the most prominent newspapers in the region were printed. While dominating this market, this company built the scaffolding structure of the public sphere. Was an active disseminator of the Pan-American discourse that took the opportunity to secure customers, promote a business culture in Latin America typical of Anglo-Saxon society and promoted a mentality that encouraged consumption. The kind of Pan-Americanism that manipulated this company promoted a very important discourse prone to the appreciation of Latin America and strengthened the links proposed by that utopia of proximity that imagined a united Pan-America. This commercial and cultural intermediary built a communication bridge that would contribute to the strengthening of a transnational public sphere.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/36434
10.15448/1980-864X.2020.3.36434
url https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/36434
identifier_str_mv 10.15448/1980-864X.2020.3.36434
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistaseletronicas.pucrs.br/index.php/iberoamericana/article/view/36434/26464
dc.rights.driver.fl_str_mv Copyright (c) 2020 ANA MARIA SERNA RODRIGUEZ
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 ANA MARIA SERNA RODRIGUEZ
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
publisher.none.fl_str_mv Editora da PUCRS - ediPUCRS
dc.source.none.fl_str_mv Estudos Ibero-Americanos; Vol. 46 No. 3 (2020); e36434
Estudos Ibero-Americanos; Vol. 46 Núm. 3 (2020); e36434
Estudos Ibero-Americanos; v. 46 n. 3 (2020); e36434
1980-864X
0101-4064
10.15448/1980-864X.2020.3
reponame:Estudos Ibero-Americanos
instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron:PUC_RS
instname_str Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
instacron_str PUC_RS
institution PUC_RS
reponame_str Estudos Ibero-Americanos
collection Estudos Ibero-Americanos
repository.name.fl_str_mv Estudos Ibero-Americanos - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
repository.mail.fl_str_mv editora.periodicos@pucrs.br||eia@pucrs.br
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