Evaluation of commercial characteristics of toothbrushes available in Brazil
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2008 |
| Outros Autores: | , , , |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Revista odonto ciência (Online) |
| Texto Completo: | https://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244 |
Resumo: | Purpose: This study aimed to evaluate the commercial characteristics of 15 dental toothbrushes used by children. Methods: Toothbrushes were purchased in different locations of Belo Horizonte city, MG. Collected data included: manufacturer, instructions for use, indication of age, expiration date, decorative characters, quality control stamp by the Brazilian Dental Association (ABO), price, handle material, bristle length (mm), color, and presence of bristles with color change. Results: Toothbrushes displayed information to change toothbrush every three months (87%), instructions for use (73%), ABO stamp (47%), decorative characters (60%), and 10mmlength bristles (73%). Prices varied from R$1,00 to R$8,55. Conclusion: The manufacturers used commercial appeal strategies to attract consumers and motivate sales. However, many toothbrushes did not show important information such as the ABO stamp, instructions for use and age recommendation. The dentist should motivate and instruct patients for an ideal oral hygiene protocol. Key words: Toothbrushing; strategies; dental pediatrics; dental hygiene; oral hygiene products |
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Evaluation of commercial characteristics of toothbrushes available in BrazilAvaliação da apresentação comercial de escovas dentais disponíveis no BrasilToothbrushingstrategiesdental pediatricsdental hygieneoral hygiene productsOral hygienetoothbrushPurpose: This study aimed to evaluate the commercial characteristics of 15 dental toothbrushes used by children. Methods: Toothbrushes were purchased in different locations of Belo Horizonte city, MG. Collected data included: manufacturer, instructions for use, indication of age, expiration date, decorative characters, quality control stamp by the Brazilian Dental Association (ABO), price, handle material, bristle length (mm), color, and presence of bristles with color change. Results: Toothbrushes displayed information to change toothbrush every three months (87%), instructions for use (73%), ABO stamp (47%), decorative characters (60%), and 10mmlength bristles (73%). Prices varied from R$1,00 to R$8,55. Conclusion: The manufacturers used commercial appeal strategies to attract consumers and motivate sales. However, many toothbrushes did not show important information such as the ABO stamp, instructions for use and age recommendation. The dentist should motivate and instruct patients for an ideal oral hygiene protocol. Key words: Toothbrushing; strategies; dental pediatrics; dental hygiene; oral hygiene productsObjetivo: A proposta deste estudo foi avaliar a apresentação comercial de 15 escovas dentais destinadas ao público infantil. Metodologia: As escovas foram adquiridas em diferentes pontos de venda na cidade de Belo Horizonte, MG. Foram avaliados: fabricante, dureza das cerdas, instruções sobre o uso do produto, indicação de idade, tempo de uso, desenhos de personagens infantis, selo da Associação Brasileira de Odontologia (ABO), preço, material utilizado no cabo, comprimento das cerdas (mm) e presença de corante nas cerdas. Resultados: Um total de 87% das escovas informava sobre a necessidade de troca a cada 3 meses, 73% instruíam sobre uso, 47% possuíam o selo da ABO, 60% apresentavam desenhos infantis e 73% possuíam cerdas de 10 mm de comprimento. O preço variou entre R$1,00 a R$8,55. Conclusão: Os fabricantes utilizaram estratégias publicitárias para atrair as crianças e motivar o consumo, mas muitas escovas não apresentaram informações importantes como selo da ABO, instruções de uso, tempo de uso e idade indicada. O reforço e a orientação do dentista são fundamentais para motivar o paciente sobre a higiene bucal adequada. Palavras-chave: Escovação dentária; estratégias; odontopediatria; higiene dentária; produtos para higiene bucalEDIPUCRS - Editora Universitária da PUCRS2008-06-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed Articlesurveyapplication/pdfhttps://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244Revista Odonto Ciência; Vol. 23 No. 1 (2008); 77 - 81Revista Odonto Ciência; v. 23 n. 1 (2008); 77 - 811980-65230102-9460reponame:Revista odonto ciência (Online)instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)instacron:PUC_RSenghttps://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244/2878Feitosa, Natália BuenoMartins, Carolina CastroChalub, Loliza Luiz FigueiredoVale, Miriam Pimenta ParreiraPaiva, Saul Martinsinfo:eu-repo/semantics/openAccess2013-11-18T10:55:40Zoai:ojs.revistaseletronicas.pucrs.br:article/1244Revistahttps://revistaseletronicas.pucrs.br/ojs/index.php/foPRIhttps://revistaseletronicas.pucrs.br/ojs/index.php/fo/oai||odontociencia@pucrs.br1980-65230102-9460opendoar:2013-11-18T10:55:40Revista odonto ciência (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)false |
| dc.title.none.fl_str_mv |
Evaluation of commercial characteristics of toothbrushes available in Brazil Avaliação da apresentação comercial de escovas dentais disponíveis no Brasil |
| title |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| spellingShingle |
Evaluation of commercial characteristics of toothbrushes available in Brazil Feitosa, Natália Bueno Toothbrushing strategies dental pediatrics dental hygiene oral hygiene products Oral hygiene toothbrush |
| title_short |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| title_full |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| title_fullStr |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| title_full_unstemmed |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| title_sort |
Evaluation of commercial characteristics of toothbrushes available in Brazil |
| author |
Feitosa, Natália Bueno |
| author_facet |
Feitosa, Natália Bueno Martins, Carolina Castro Chalub, Loliza Luiz Figueiredo Vale, Miriam Pimenta Parreira Paiva, Saul Martins |
| author_role |
author |
| author2 |
Martins, Carolina Castro Chalub, Loliza Luiz Figueiredo Vale, Miriam Pimenta Parreira Paiva, Saul Martins |
| author2_role |
author author author author |
| dc.contributor.author.fl_str_mv |
Feitosa, Natália Bueno Martins, Carolina Castro Chalub, Loliza Luiz Figueiredo Vale, Miriam Pimenta Parreira Paiva, Saul Martins |
| dc.subject.por.fl_str_mv |
Toothbrushing strategies dental pediatrics dental hygiene oral hygiene products Oral hygiene toothbrush |
| topic |
Toothbrushing strategies dental pediatrics dental hygiene oral hygiene products Oral hygiene toothbrush |
| description |
Purpose: This study aimed to evaluate the commercial characteristics of 15 dental toothbrushes used by children. Methods: Toothbrushes were purchased in different locations of Belo Horizonte city, MG. Collected data included: manufacturer, instructions for use, indication of age, expiration date, decorative characters, quality control stamp by the Brazilian Dental Association (ABO), price, handle material, bristle length (mm), color, and presence of bristles with color change. Results: Toothbrushes displayed information to change toothbrush every three months (87%), instructions for use (73%), ABO stamp (47%), decorative characters (60%), and 10mmlength bristles (73%). Prices varied from R$1,00 to R$8,55. Conclusion: The manufacturers used commercial appeal strategies to attract consumers and motivate sales. However, many toothbrushes did not show important information such as the ABO stamp, instructions for use and age recommendation. The dentist should motivate and instruct patients for an ideal oral hygiene protocol. Key words: Toothbrushing; strategies; dental pediatrics; dental hygiene; oral hygiene products |
| publishDate |
2008 |
| dc.date.none.fl_str_mv |
2008-06-22 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article survey |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244 |
| url |
https://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
| dc.relation.none.fl_str_mv |
https://revistaseletronicas.pucrs.br/ojs/index.php/fo/article/view/1244/2878 |
| dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf |
| dc.publisher.none.fl_str_mv |
EDIPUCRS - Editora Universitária da PUCRS |
| publisher.none.fl_str_mv |
EDIPUCRS - Editora Universitária da PUCRS |
| dc.source.none.fl_str_mv |
Revista Odonto Ciência; Vol. 23 No. 1 (2008); 77 - 81 Revista Odonto Ciência; v. 23 n. 1 (2008); 77 - 81 1980-6523 0102-9460 reponame:Revista odonto ciência (Online) instname:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) instacron:PUC_RS |
| instname_str |
Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| instacron_str |
PUC_RS |
| institution |
PUC_RS |
| reponame_str |
Revista odonto ciência (Online) |
| collection |
Revista odonto ciência (Online) |
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Revista odonto ciência (Online) - Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
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||odontociencia@pucrs.br |
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1754820873714401280 |