Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing

Detalhes bibliográficos
Autor(a) principal: Maranhão Filho, Eduardo Meinberg de Albuquerque
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rever (São Paulo. Online)
Texto Completo: https://revistas.pucsp.br/index.php/rever/article/view/14569
Resumo: The so-called holy war marketing of the Pentecostal Church Bola de Neve based on the church’s Theology of Spiritual Battle and Domain is one of many expressions of the growing “spectularization” and “mediatization” of the Brazilian religious landscape. The article, written from the perspective of an observant participant, focusses on warlike metaphors that frequently appear in the Church’s discourses, including the Churches websites
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spelling Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War MarketingA Bola de Neve avança, o diabo retrocede: preparando Davis para a batalha e o domínio através de um marketing de guerra santa em trânsitoBola de Neve Churchmarketing religiosoidentidade religiosabatalha espiritualdomínio espiritualBola de Neve Churchreligious marketingreligious identityspiritual warfarespiritual domainThe so-called holy war marketing of the Pentecostal Church Bola de Neve based on the church’s Theology of Spiritual Battle and Domain is one of many expressions of the growing “spectularization” and “mediatization” of the Brazilian religious landscape. The article, written from the perspective of an observant participant, focusses on warlike metaphors that frequently appear in the Church’s discourses, including the Churches websitesDemonstro aqui algumas das formas como o marketing de guerra santa da Bola de Neve Church (BDN) se apresenta, em um cenário de espetacularização/midiatização e relacionado a um discurso bélico que enfatiza as teologias da Batalha e do Domínio Espiritual. A apropriação da guerra e da conquista por territórios como alegorias discursivas para promover esta agência religiosa, associada à doutrinação de fiéis, é o assunto central deste artigo, escrito a partir de observação participante, participação observante, notas de caderno de campo e análise de sites desta agência evangélica.Pontifícia Universidade Católica de São Paulo2012-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/rever/article/view/14569REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 123-143REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 123-1431677-1222reponame:Rever (São Paulo. Online)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/rever/article/view/14569/10594Maranhão Filho, Eduardo Meinberg de Albuquerqueinfo:eu-repo/semantics/openAccess2023-07-12T12:18:55Zoai:ojs.pkp.sfu.ca:article/14569Revistahttps://revistas.pucsp.br/index.php/rever/PRIhttps://revistas.pucsp.br/rever/oairever@pucsp.br1677-12221677-1222opendoar:2023-07-12T12:18:55Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
A Bola de Neve avança, o diabo retrocede: preparando Davis para a batalha e o domínio através de um marketing de guerra santa em trânsito
title Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
spellingShingle Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
Maranhão Filho, Eduardo Meinberg de Albuquerque
Bola de Neve Church
marketing religioso
identidade religiosa
batalha espiritual
domínio espiritual
Bola de Neve Church
religious marketing
religious identity
spiritual warfare
spiritual domain
title_short Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
title_full Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
title_fullStr Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
title_full_unstemmed Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
title_sort Bola de Neve goes forward, the Devil falls back: training davids for the battle and conquest through the in-transit Holy War Marketing
author Maranhão Filho, Eduardo Meinberg de Albuquerque
author_facet Maranhão Filho, Eduardo Meinberg de Albuquerque
author_role author
dc.contributor.author.fl_str_mv Maranhão Filho, Eduardo Meinberg de Albuquerque
dc.subject.por.fl_str_mv Bola de Neve Church
marketing religioso
identidade religiosa
batalha espiritual
domínio espiritual
Bola de Neve Church
religious marketing
religious identity
spiritual warfare
spiritual domain
topic Bola de Neve Church
marketing religioso
identidade religiosa
batalha espiritual
domínio espiritual
Bola de Neve Church
religious marketing
religious identity
spiritual warfare
spiritual domain
description The so-called holy war marketing of the Pentecostal Church Bola de Neve based on the church’s Theology of Spiritual Battle and Domain is one of many expressions of the growing “spectularization” and “mediatization” of the Brazilian religious landscape. The article, written from the perspective of an observant participant, focusses on warlike metaphors that frequently appear in the Church’s discourses, including the Churches websites
publishDate 2012
dc.date.none.fl_str_mv 2012-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14569
url https://revistas.pucsp.br/index.php/rever/article/view/14569
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/rever/article/view/14569/10594
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
publisher.none.fl_str_mv Pontifícia Universidade Católica de São Paulo
dc.source.none.fl_str_mv REVER: Journal for the Study of Religion; Vol. 12 No. 2 (2012): Marketing Religioso; 123-143
REVER: Revista de Estudos da Religião; v. 12 n. 2 (2012): Marketing Religioso; 123-143
1677-1222
reponame:Rever (São Paulo. Online)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Rever (São Paulo. Online)
collection Rever (São Paulo. Online)
repository.name.fl_str_mv Rever (São Paulo. Online) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv rever@pucsp.br
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