Transgressão fashion: rebeldia improfanável em Capricho
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/4277 |
Resumo: | This research attempts to understand the thematization of rebellion, taking as reference the discourses (verbal and visual) presented in Capricho magazine. The hypothesis adopted here is that this rebellion, paradoxically converted into a marketing argument, is apparent. The magazine writer produces a figure of rebellion, adding passionate elements to the narrative program with which the reader identifies. To carry out this analysis, we establish as the corpus the magazine Capricho published in 1984, 1992, 2002 and 2008. Our objective is to analyze the political events of a contestatory nature that marked these years, which were in some way thematized in the magazine, and how they were incorporated into its verbal and visual discourse in the form of arguments for consumption. We investigate this question in two methodological moments, or steps. The first step of the research consists of analyzing the visual and verbal narratives of the magazine, examining the elements that constitute the symbolic construction of rebellion proposed by the periodical, based on a discourse analysis aimed at understanding how such figurativization is built within the social marketing framework and interestedly inserted into the communication contract, as expounded by Charaudeau (2006). In the second step, in light of the discourse theory of Ernesto Laclau (1996, 2002), we will evaluate the construction of the meaning of rebellion within an ideological totalizing discourse that justifies marketing practices. Starting from the theoretical reflections of Bauman (1998, 2001, 2007, 2008), Baudrillard (1991, 2005), Debord (1998) and Fontenelle (2004, 2009), we will discuss the figure of rebellion thematized in this publication as appearance |
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Prado, José Luiz Aidarhttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4207999J8Barros, Camila Bezerra Furtado2016-04-26T18:10:49Z2016-02-232011-04-12Barros, Camila Bezerra Furtado. Transgressão fashion: rebeldia improfanável em Capricho. 2011. 142 f. Dissertação (Mestrado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2011.https://tede2.pucsp.br/handle/handle/4277This research attempts to understand the thematization of rebellion, taking as reference the discourses (verbal and visual) presented in Capricho magazine. The hypothesis adopted here is that this rebellion, paradoxically converted into a marketing argument, is apparent. The magazine writer produces a figure of rebellion, adding passionate elements to the narrative program with which the reader identifies. To carry out this analysis, we establish as the corpus the magazine Capricho published in 1984, 1992, 2002 and 2008. Our objective is to analyze the political events of a contestatory nature that marked these years, which were in some way thematized in the magazine, and how they were incorporated into its verbal and visual discourse in the form of arguments for consumption. We investigate this question in two methodological moments, or steps. The first step of the research consists of analyzing the visual and verbal narratives of the magazine, examining the elements that constitute the symbolic construction of rebellion proposed by the periodical, based on a discourse analysis aimed at understanding how such figurativization is built within the social marketing framework and interestedly inserted into the communication contract, as expounded by Charaudeau (2006). In the second step, in light of the discourse theory of Ernesto Laclau (1996, 2002), we will evaluate the construction of the meaning of rebellion within an ideological totalizing discourse that justifies marketing practices. Starting from the theoretical reflections of Bauman (1998, 2001, 2007, 2008), Baudrillard (1991, 2005), Debord (1998) and Fontenelle (2004, 2009), we will discuss the figure of rebellion thematized in this publication as appearanceA pesquisa visa compreender a tematização da rebeldia, tomando como referencial os discursos (verbal e visual) presentes na revista Capricho. Adotou-se como hipótese que essa rebeldia, paradoxalmente convertida em argumento mercadológico, é aparente. O enunciador da revista produz uma figura de rebeldia, agregando elementos passionais ao programa narrativo com o qual o enunciatário se identifica. Para efetivar a análise, estabelecemos como corpus a revista Capricho nos anos de 1984, 1992, 2002 e 2008. Nosso objetivo é analisar se os acontecimentos políticos, de caráter contestatório que marcaram esses anos, de algum modo foram tematizados na publicação e como foram incorporados ao texto verbal e visual da revista na forma de argumento ao consumo. Para investigar a questão, percorreremos dois momentos metodológicos: o primeiro passo da pesquisa consiste na análise das narrativas visuais e verbais da revista, buscando a investigação dos elementos que constituem a construção simbólica da rebeldia, proposta pelo periódico, a partir da análise discursiva, a fim de entender como tal figurativização é construída nos moldes sociodiscursivos mercadológicos e interessadamente inserida no contrato comunicacional, conforme coloca Charaudeau (2006). Num segundo momento, à luz da teoria do discurso de Ernesto Laclau (1996, 2002), avaliaremos a construção do sentido de rebeldia dentro de um discurso ideológico totalizante, que justifica práticas mercadológicas. A partir das reflexões teóricas de Bauman (1998, 2001, 2007, 2008), Baudrillard (1991, 2005), Debord (1998) e Fontenelle (2004, 2009) discutiremos a figura da rebeldia tematizada nessa publicação, como aparênciaConselho Nacional de Desenvolvimento Científico e Tecnológicoapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/12991/Camila%20Bezerra%20Furtado%20Barros.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Comunicação e SemióticaPUC-SPBRComunicaçãoRebeldiaRevista CaprichoJuventudeDiscursoRebellionCapricho MagazineYouthDiscourseCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOTransgressão fashion: rebeldia improfanável em Caprichoinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTCamila Bezerra Furtado Barros.pdf.txtCamila Bezerra Furtado Barros.pdf.txtExtracted texttext/plain279398https://repositorio.pucsp.br/xmlui/bitstream/handle/4277/3/Camila%20Bezerra%20Furtado%20Barros.pdf.txt9a84fd843f1ef61d204e80adfb272443MD53ORIGINALCamila Bezerra Furtado Barros.pdfapplication/pdf2914261https://repositorio.pucsp.br/xmlui/bitstream/handle/4277/1/Camila%20Bezerra%20Furtado%20Barros.pdf18a707897b447c310d9d0774daa36923MD51THUMBNAILCamila Bezerra Furtado Barros.pdf.jpgCamila Bezerra Furtado Barros.pdf.jpgGenerated Thumbnailimage/jpeg3272https://repositorio.pucsp.br/xmlui/bitstream/handle/4277/2/Camila%20Bezerra%20Furtado%20Barros.pdf.jpg60fd4b7487b149fb5af02b9f8da71d27MD52handle/42772022-04-27 15:03:38.943oai:repositorio.pucsp.br:handle/4277Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-27T18:03:38Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
Transgressão fashion: rebeldia improfanável em Capricho |
title |
Transgressão fashion: rebeldia improfanável em Capricho |
spellingShingle |
Transgressão fashion: rebeldia improfanável em Capricho Barros, Camila Bezerra Furtado Rebeldia Revista Capricho Juventude Discurso Rebellion Capricho Magazine Youth Discourse CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Transgressão fashion: rebeldia improfanável em Capricho |
title_full |
Transgressão fashion: rebeldia improfanável em Capricho |
title_fullStr |
Transgressão fashion: rebeldia improfanável em Capricho |
title_full_unstemmed |
Transgressão fashion: rebeldia improfanável em Capricho |
title_sort |
Transgressão fashion: rebeldia improfanável em Capricho |
author |
Barros, Camila Bezerra Furtado |
author_facet |
Barros, Camila Bezerra Furtado |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Prado, José Luiz Aidar |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4207999J8 |
dc.contributor.author.fl_str_mv |
Barros, Camila Bezerra Furtado |
contributor_str_mv |
Prado, José Luiz Aidar |
dc.subject.por.fl_str_mv |
Rebeldia Revista Capricho Juventude Discurso |
topic |
Rebeldia Revista Capricho Juventude Discurso Rebellion Capricho Magazine Youth Discourse CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Rebellion Capricho Magazine Youth Discourse |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
This research attempts to understand the thematization of rebellion, taking as reference the discourses (verbal and visual) presented in Capricho magazine. The hypothesis adopted here is that this rebellion, paradoxically converted into a marketing argument, is apparent. The magazine writer produces a figure of rebellion, adding passionate elements to the narrative program with which the reader identifies. To carry out this analysis, we establish as the corpus the magazine Capricho published in 1984, 1992, 2002 and 2008. Our objective is to analyze the political events of a contestatory nature that marked these years, which were in some way thematized in the magazine, and how they were incorporated into its verbal and visual discourse in the form of arguments for consumption. We investigate this question in two methodological moments, or steps. The first step of the research consists of analyzing the visual and verbal narratives of the magazine, examining the elements that constitute the symbolic construction of rebellion proposed by the periodical, based on a discourse analysis aimed at understanding how such figurativization is built within the social marketing framework and interestedly inserted into the communication contract, as expounded by Charaudeau (2006). In the second step, in light of the discourse theory of Ernesto Laclau (1996, 2002), we will evaluate the construction of the meaning of rebellion within an ideological totalizing discourse that justifies marketing practices. Starting from the theoretical reflections of Bauman (1998, 2001, 2007, 2008), Baudrillard (1991, 2005), Debord (1998) and Fontenelle (2004, 2009), we will discuss the figure of rebellion thematized in this publication as appearance |
publishDate |
2011 |
dc.date.issued.fl_str_mv |
2011-04-12 |
dc.date.accessioned.fl_str_mv |
2016-04-26T18:10:49Z |
dc.date.available.fl_str_mv |
2016-02-23 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Barros, Camila Bezerra Furtado. Transgressão fashion: rebeldia improfanável em Capricho. 2011. 142 f. Dissertação (Mestrado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2011. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/4277 |
identifier_str_mv |
Barros, Camila Bezerra Furtado. Transgressão fashion: rebeldia improfanável em Capricho. 2011. 142 f. Dissertação (Mestrado em Comunicação) - Pontifícia Universidade Católica de São Paulo, São Paulo, 2011. |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Comunicação e Semiótica |
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PUC-SP |
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BR |
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Pontifícia Universidade Católica de São Paulo |
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