Povo, massas e multidões nos contratos de comunicação do Jornal Última Hora

• Autor(a) principal: Passos, Marta Reyes Gil
• Data de Publicação: 2009
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/5221
• topic: Contrato de comunicação; Análise do discurso; Ultima Hora (Jornal); Multidoes; Jornalismo -- Brasil -- Historia; Populismo -- Brasil; Populism; Multitudes; Communication contract; Analysis of discourse; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research examines the figurative and thematic project of Última Hora newspaper in the early 1950s, circumscribed to the construction of the people s, crowds and multitudes visibility within the visual/verbal spaciality and to the operation of the communication contract between enunciator and enunciatee. In this newspaper, we examined editions containing facts that gathered multitudes, such as the 300 thousand strike in São Paulo, the section called Tendinha de Reclamações (Stand for complaints) and the editions after Getulio Vargas suicide with a view to understanding the communication contract in the context of a populist government. The analytical methodology involves discoursive analysis of visual and written texts. Última Hora newspaper became a landmark in the Brazilian press history; other newspapers analysed for comparison, such as the ones that belong to the Folhas corporation and O Estado de S. Paulo, adopted other ways to construct such themes in a communication contract which priorized an enunciatee more interested in international issues rather than Brazilian workers claims. In view of the themes examined, we stated the following problem: how and to what extent Última Hora newspaper, while constructing another visuality for the crowds, proposed new communication contracts different from the newspapers at the time? The subject is Última Hora newspaper, São Paulo branch, especially involving the covers of several sections, as well as pages or backcovers with specific topics, time-limited between 1952, the year of the branch foundation, and 1955. Such period of time was selected because, mainly from 1952 to 1954, the mass manifestations were very much present in the newspaper contents. For this research, we used the following methodological procedures: a survey on the pages of the proposed newspapers, bibliographical and internet research, detailed examination of news reports, founding the study on authors from the communication and social history areas, such as Patrick Charaudeau, Elias Canetti, Boris Fausto, Octavio Ianni, Jorge Ferreira, Maria Celina D Araujo, among others. This research seeks to understand the connecting processes between the political context, the public power and the people by means of the communication on media vehicles