Planejamento e execução de estratégias: um estudo sobre as divergências no processo
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/19269 |
Resumo: | Approaching the topic strategy sends us to an initial reflection about planning, and it can induce the manager to worry almost solely about diagnosis, analysis, positioning identification and the so-desired search for sustainable competitive advantage. However, this reflection also requires that some attention be drawn simultaneously to its execution, taking into account all of its unfolding aspects and obstacles to be overcome. In this study, the main goal was to identify the obstacles that take strategies with high potential of success to not reach the desired outcome. For this purpose, correlated topics have been identified and they deserve full attention in order that formulation and execution take place effectively. It is also relevant to highlight complexity, different ways to approach strategy, tools for management and the role of managers. In the beginning, the available literature about the topics mentioned was screened and the findings only reinforce the idea that the topic strategy ought to be focused. Strategy execution is not as representative as strategy formulation. Even so, it was possible to put these studies together, showing clearly that authors focus on them. Based on the available literature and on these studies, a case study was elaborated. The case is one of a blue-chip Brazilian Financial Institution that uses the Balanced Scorecard as a tool to support the Strategic Management, in which a research by Hrebiniak (2006 and 2008) was replicated. In this study, 1020 questionnaires were sent, with a number of 380 respondents. The analysis of the replies has brought not only confirmation of Hrebiniak’s conclusions (2006 and 2008), but it has also added new approaching points. The obstacle concerning the difficulties in overcoming the challenge in communication presented a prominent position too |
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Serralvo, Francisco Antôniohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4732351Y0Silva, Ana Valeria Barbosa da2016-11-01T11:26:11Z2016-09-12Silva, Ana Valeria Barbosa da. Planejamento e execução de estratégias: um estudo sobre as divergências no processo. 2016. 133 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016.https://tede2.pucsp.br/handle/handle/19269Approaching the topic strategy sends us to an initial reflection about planning, and it can induce the manager to worry almost solely about diagnosis, analysis, positioning identification and the so-desired search for sustainable competitive advantage. However, this reflection also requires that some attention be drawn simultaneously to its execution, taking into account all of its unfolding aspects and obstacles to be overcome. In this study, the main goal was to identify the obstacles that take strategies with high potential of success to not reach the desired outcome. For this purpose, correlated topics have been identified and they deserve full attention in order that formulation and execution take place effectively. It is also relevant to highlight complexity, different ways to approach strategy, tools for management and the role of managers. In the beginning, the available literature about the topics mentioned was screened and the findings only reinforce the idea that the topic strategy ought to be focused. Strategy execution is not as representative as strategy formulation. Even so, it was possible to put these studies together, showing clearly that authors focus on them. Based on the available literature and on these studies, a case study was elaborated. The case is one of a blue-chip Brazilian Financial Institution that uses the Balanced Scorecard as a tool to support the Strategic Management, in which a research by Hrebiniak (2006 and 2008) was replicated. In this study, 1020 questionnaires were sent, with a number of 380 respondents. The analysis of the replies has brought not only confirmation of Hrebiniak’s conclusions (2006 and 2008), but it has also added new approaching points. The obstacle concerning the difficulties in overcoming the challenge in communication presented a prominent position tooAbordar o assunto estratégia remete a refletir inicialmente sobre planejar e pode induzir o gestor a se preocupar, quase que exclusivamente, com diagnósticos, análises, identificação de posicionamentos e a busca pela tão almejada vantagem competitiva sustentável. Porém, essa reflexão necessita também que se designe atenção de maneira simultânea à sua execução com todos os seus desdobramentos e obstáculos a serem superados. No presente estudo, o objetivo foi de identificar os obstáculos que levam estratégias com potencial de sucesso a não atingirem os resultados esperados. Para isso, foram identificados assuntos correlatos que merecem atenção para que essa formulação e execução aconteçam de modo eficaz. Aqui, destacam-se temas como complexidade, modos diversos de se pensar estratégia, ferramentas na gestão e papel dos gestores. Inicialmente foi pesquisada a literatura disponível sobre os temas citados que se entende como fundamental ao abordar o assunto estratégia. O assunto execução estratégica ainda não apresenta uma significativa literatura como ocorre com formulação estratégica. Mesmo assim, foi possível reunir pesquisas de autores que já demonstram foco no assunto. Com base na literatura encontrada e nessas pesquisas, foi elaborado um estudo de caso em uma representativa Instituição Financeira Brasileira que utiliza o Balanced Scorecard como ferramenta de apoio à Gestão Estratégica, na qual fora replicada a pesquisa de Hrebiniak (2006 e 2008) que aborda especificamente os obstáculos a serem superados na execução de planos organizacionais. Nesse estudo de caso foram enviados 1020 questionários com um retorno de 380 respondentes. A análise das respostas trouxe, em parte, a confirmação das conclusões de Hrebiniak (2006 e 2008), mas também acrescentou novos pontos de abordagem. O obstáculo referente à dificuldade em superar o desafio da comunicação apresentou grande destaquePontifícia Universidade Católica de São Pauloapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/39985/Ana%20Valeria%20Barbosa%20da%20Silva.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em AdministraçãoPUC-SPBrasilFaculdade de Economia, Administração, Contábeis e AtuariaisEstratégiaPlanejamentoExecução estratégicaStrategyPlanningStrategy executionCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAOPlanejamento e execução de estratégias: um estudo sobre as divergências no processoPlanning and execution of strategies: a study about the divergences in the processinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTAna Valeria Barbosa da Silva.pdf.txtAna Valeria Barbosa da Silva.pdf.txtExtracted texttext/plain240067https://repositorio.pucsp.br/xmlui/bitstream/handle/19269/4/Ana%20Valeria%20Barbosa%20da%20Silva.pdf.txt4d56d20772c4a8197ca667afa342340fMD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
dc.title.alternative.por.fl_str_mv |
Planning and execution of strategies: a study about the divergences in the process |
title |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
spellingShingle |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo Silva, Ana Valeria Barbosa da Estratégia Planejamento Execução estratégica Strategy Planning Strategy execution CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
title_short |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
title_full |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
title_fullStr |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
title_full_unstemmed |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
title_sort |
Planejamento e execução de estratégias: um estudo sobre as divergências no processo |
author |
Silva, Ana Valeria Barbosa da |
author_facet |
Silva, Ana Valeria Barbosa da |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Serralvo, Francisco Antônio |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4732351Y0 |
dc.contributor.author.fl_str_mv |
Silva, Ana Valeria Barbosa da |
contributor_str_mv |
Serralvo, Francisco Antônio |
dc.subject.por.fl_str_mv |
Estratégia Planejamento Execução estratégica |
topic |
Estratégia Planejamento Execução estratégica Strategy Planning Strategy execution CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
dc.subject.eng.fl_str_mv |
Strategy Planning Strategy execution |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO |
description |
Approaching the topic strategy sends us to an initial reflection about planning, and it can induce the manager to worry almost solely about diagnosis, analysis, positioning identification and the so-desired search for sustainable competitive advantage. However, this reflection also requires that some attention be drawn simultaneously to its execution, taking into account all of its unfolding aspects and obstacles to be overcome. In this study, the main goal was to identify the obstacles that take strategies with high potential of success to not reach the desired outcome. For this purpose, correlated topics have been identified and they deserve full attention in order that formulation and execution take place effectively. It is also relevant to highlight complexity, different ways to approach strategy, tools for management and the role of managers. In the beginning, the available literature about the topics mentioned was screened and the findings only reinforce the idea that the topic strategy ought to be focused. Strategy execution is not as representative as strategy formulation. Even so, it was possible to put these studies together, showing clearly that authors focus on them. Based on the available literature and on these studies, a case study was elaborated. The case is one of a blue-chip Brazilian Financial Institution that uses the Balanced Scorecard as a tool to support the Strategic Management, in which a research by Hrebiniak (2006 and 2008) was replicated. In this study, 1020 questionnaires were sent, with a number of 380 respondents. The analysis of the replies has brought not only confirmation of Hrebiniak’s conclusions (2006 and 2008), but it has also added new approaching points. The obstacle concerning the difficulties in overcoming the challenge in communication presented a prominent position too |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-11-01T11:26:11Z |
dc.date.issued.fl_str_mv |
2016-09-12 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Silva, Ana Valeria Barbosa da. Planejamento e execução de estratégias: um estudo sobre as divergências no processo. 2016. 133 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/19269 |
identifier_str_mv |
Silva, Ana Valeria Barbosa da. Planejamento e execução de estratégias: um estudo sobre as divergências no processo. 2016. 133 f. Dissertação (Mestrado em Administração) - Programa de Estudos Pós-Graduados em Administração, Pontifícia Universidade Católica de São Paulo, São Paulo, 2016. |
url |
https://tede2.pucsp.br/handle/handle/19269 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em Administração |
dc.publisher.initials.fl_str_mv |
PUC-SP |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Faculdade de Economia, Administração, Contábeis e Atuariais |
publisher.none.fl_str_mv |
Pontifícia Universidade Católica de São Paulo |
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