A mulher ontem, hoje, amanhã: por que as mulheres aceitam uma imagem de revista como ideal de beleza, sendo a foto distante da realidade?

• Autor(a) principal: Silveira, Vanessa Rozan da
• Data de Publicação: 2014
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/35874
• topic: CNPQ::CIENCIAS HUMANAS::PSICOLOGIA; Mulher; Imagem corporal; Consumo; Moda; Fotografia; Woman; Body image; Consuption; Fashion; Photography

Grounded in one of the basic parameters of Critical Discourse Analysis, which says that "the discourse influences and at the same time is influenced by social structures", this paper analyzes the power of the media on self-image and selfesteem of women. Based in the Freudian concept of vanity and female beauty, the chapters that follow show how, since the 1950s, the targeted media uses sociocultural condition of women and the feminine essence of missing to create (and then dictate) what is regarded as the real (although unrealistic) ideal of feminine beauty. By focusing on the methods of creation of this (these) image (s) decade by decade, seeks to present how this effort media can transform the beauty - and soon the woman - desire for products that are entirely included in the concept of the fetish merchandise. At the same time stresses to confusion between the pursuit of beauty made with the happiness of aesthetic practices with moral and ethical values. Talks up here on the propaganda machine of the ideal of female beauty, which shapes both the view that a woman has of herself as the vision that society has of women. And we try to answer why the woman not only accepted as demand for these impositions something fictitious and necessary to the process of rebuilding the self. To do so, use as base materials academics and media samples female in 70 years.