A masculinidade na capa da revista Men s Health: uma abordagem da linguística crítica sob o enfoque sistêmico-funcional

• Autor(a) principal: Soares, Leonardo Antonio
• Data de Publicação: 2015
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/13717
• topic: Masculinidade; Revista Men s Health; Linguística crítica; Multimodalidade; Gramática sistêmico-funcional; Masculinity; Critical linguistics; Multimodality; Systemic-functional grammar; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA

The aim of this study is to examine, from the perspective of the Critical Linguistics, the concept of masculinity stamped on the covers of Men's Health magazine. Several studies indicate the existence of a hegemonic masculinity, exalted in family and school, which is reflected, for example, in sports, representing a manhood test for the boys. With reference to the image of sensitive man currently depicted in the media, it does not reveal the abolition of patriarchy, but it is actually a modern form of this trend. In all these issues is the matter of male identity which operates on several levels simultaneously in the intersection between the literal, figurative and functional. To understand this issue, I adopt a method for the analysis of identity, considering that it emerges in the linguistic interaction and joins elements of sociocultural linguistics in a coherent model able to describe the current state of research and offers new directions for the area. A useful method of discourse analysis would fulfill some minimal requirements: be endowed with multidimensional characteristics; involve multifunctional analysis and be critical. Critical implies showing connections and hidden causes because the relations between the discursive, social and cultural changes are not always transparent. Based on the notion of Appraisal it is possible to show implicit evaluations both in image and in the verbal discourse. The analysis is supported by the Systemic Functional Grammar, involving notions such as Appraisal and Modality. I also use the multimodal grammar, which provides a consistent theoretical frame for examining the images on the covers of the magazines and their relations with the linguistic paradigms. The research aims to answer the following questions: (a) What masculine image Men's Health magazine seeks to portray on its covers in search of identification with the Brazilian men through a comparison with the American covers of the same magazine? (b) What implicit and explicit ideological aspects can be detected in the discourse? The results show that through the discourse of healthy living and body worship there are lexical, syntactic and image choices that signal to the maintenance of traditional ideologies related to gender