Medo da velhice: a relação entre o envelhecer e a demanda pela beleza jovial

• Autor(a) principal: Ferreira, Nádia Loureiro
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/12367
• topic: Beleza jovial; Processo de envelhecimento; Velhice; Young beauty; Ageing process; Old age; CNPQ::CIENCIAS SOCIAIS APLICADAS::SERVICO SOCIAL

This study is concerned with the ageing process and issues related to old age, physical beauty and outward appearance. A prospective, descriptive and qualitative analysis was used through interviews with professionals working in the beauty industry (aesthetics, cosmetics, health and media) from diverse educational backgrounds such as psychology, medicine, journalism and chemical engineering, among others, of both sexes, aged between 35 and 50 years old, from the city of São Paulo in 2010. Ten subjects responded to a questionnaire via the internet and later two of them gave a recorded interview. The qualitative analysis was conducted from the SPAD.T survey, which mapped out the contexts described by the subjects in their responses. Two analytical categories and three subcategories were defined for the qualitative discussion. The study sought to examine the fear of ageing. The responses of male and female subjects with average age of 42.5 years, with a university degree and diverse professional backgrounds showed that ageing can mean a threat to their physical, psychological, and mental integrity leading to an imminent fear of physical degeneration, decay and death, namely, the fear of the last phase of human life: old age. One can infer that the medical discourse often with a functionalist and positivist approach associated with the current media and marketing exposure are key elements that impact on the youth culture of a beautiful, healthy body under the biological and aesthetical paradigm that exists within contemporary cultural rules