Timelink: um novo “tempo” para a TV digital aberta
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/21551 |
Resumo: | The process of information digitization and the subsequent convergence of digital media are promoting a breakdown of paradigms that will certainly affect the way in which the programming of the open TV channels will be elaborated. Even though it is still unclear what kind of impact this will have on the viewer, there is a trend towards "appification", that is, the transformation of the channels into applications (apps), which will divide space in the screen ecosystem with other software currently used in tablets and smartphones. Thus, the audience dispute will occur not only between broadcasters, but also with other apps that attract attention in mobile media, such as games, social networks, messengers, and so on. As a typical storyteller, TV cannot ignore the interactive language popularized by digital media. However, especially in the case of commercial TVs, one of the main challenges to incorporate the interactivity feature will be to flexibilize the time of the hourly grid to include the "reading time" and the "time of action" that are subjective and different for each viewer. For this, this study proposes the break with the idea of “timeline” to adopt the “Timelink” concept. By replacing the "time line" with the "time network", we suggest another paradigm for the viewer who, from a new technological support, a new architecture and a new information design on the screen, will have the TV time itself to the reach of the remote control. This will allow not only a new experience in front of television, but also the main objective of the Brazilian Digital Terrestrial TV signal, which is to minimize the effects of "digital exclusion", considered by the UN as one of the main factors of social exclusion in Worldwide |
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Teixeira, Pollyana Ferrarihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4125772Z5Teixeira, Stanley Cunha2018-11-09T10:23:44Z2018-09-13Teixeira, Stanley Cunha. Timelink: um novo “tempo” para a TV digital aberta. 2018. 236. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018.https://tede2.pucsp.br/handle/handle/21551The process of information digitization and the subsequent convergence of digital media are promoting a breakdown of paradigms that will certainly affect the way in which the programming of the open TV channels will be elaborated. Even though it is still unclear what kind of impact this will have on the viewer, there is a trend towards "appification", that is, the transformation of the channels into applications (apps), which will divide space in the screen ecosystem with other software currently used in tablets and smartphones. Thus, the audience dispute will occur not only between broadcasters, but also with other apps that attract attention in mobile media, such as games, social networks, messengers, and so on. As a typical storyteller, TV cannot ignore the interactive language popularized by digital media. However, especially in the case of commercial TVs, one of the main challenges to incorporate the interactivity feature will be to flexibilize the time of the hourly grid to include the "reading time" and the "time of action" that are subjective and different for each viewer. For this, this study proposes the break with the idea of “timeline” to adopt the “Timelink” concept. By replacing the "time line" with the "time network", we suggest another paradigm for the viewer who, from a new technological support, a new architecture and a new information design on the screen, will have the TV time itself to the reach of the remote control. This will allow not only a new experience in front of television, but also the main objective of the Brazilian Digital Terrestrial TV signal, which is to minimize the effects of "digital exclusion", considered by the UN as one of the main factors of social exclusion in WorldwideO processo de digitalização de informações e a posterior convergência das mídias digitais estão promovendo uma quebra de paradigmas que certamente vai afetar a forma como será elaborada a programação dos canais da TV aberta. Mesmo ainda não estando claro que tipo de impacto isto terá sobre o telespectador, vislumbra-se uma tendência de “appificação”, ou seja, de transformação dos canais em aplicativos (apps), que passarão a dividir espaço no ecossistema da tela com outros softwares atualmente utilizados em tablets e smartphones. Assim, a disputa pela audiência vai ocorrer não apenas entre as emissoras, mas também com os demais apps que hoje atraem a atenção nas mídias móveis, como jogos, redes sociais, mensageiros etc. Como um veículo tipicamente contador de histórias, a TV não poderá fechar os olhos para a linguagem interativa popularizada pelas mídias digitais. Porém, em especial no caso das TVs comerciais, um dos principais desafios para incorporar o recurso da interatividade será flexibilizar o tempo da grade horária para comportar o “tempo de leitura” e o “tempo de ação” que são subjetivos e diferentes para cada telespectador. Para isso, este estudo propõe a ruptura com a ideia de timeline da programação para adotar o conceito de Timelink. Ao substituir a “linha do tempo” pela “rede do tempo”, sugerimos outro paradigma para o telespectador que, a partir de um novo suporte tecnológico, uma nova arquitetura e um novo design das informações na tela, terá o próprio tempo da TV ao alcance do controle remoto. Isto permitirá não apenas uma nova experiência diante da televisão, mas principalmente alcançar o principal objetivo do Sinal Brasileiro de TV Digital Terrestre, que é minimizar os efeitos da “exclusão digital”, considerada pela ONU como um dos principais fatores de exclusão social em todo o mundoCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/47158/Stanley%20Cunha%20Teixeira.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em Tecnologias da Inteligência e Design DigitalPUC-SPBrasilFaculdade de Ciências Exatas e TecnologiaTimelinkTempoTV digitalNarrativas interativasInclusão digitalTimeDigital TVInteractive narrativesDigital inclusionCNPQ::ENGENHARIASTimelink: um novo “tempo” para a TV digital abertaTimelink: a new “time” for open digital TVinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTStanley Cunha Teixeira.pdf.txtStanley Cunha Teixeira.pdf.txtExtracted texttext/plain448523https://repositorio.pucsp.br/xmlui/bitstream/handle/21551/4/Stanley%20Cunha%20Teixeira.pdf.txt2c897c65b65d2f5116e24cee31649b52MD54LICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Timelink: um novo “tempo” para a TV digital aberta |
dc.title.alternative.eng.fl_str_mv |
Timelink: a new “time” for open digital TV |
title |
Timelink: um novo “tempo” para a TV digital aberta |
spellingShingle |
Timelink: um novo “tempo” para a TV digital aberta Teixeira, Stanley Cunha Timelink Tempo TV digital Narrativas interativas Inclusão digital Time Digital TV Interactive narratives Digital inclusion CNPQ::ENGENHARIAS |
title_short |
Timelink: um novo “tempo” para a TV digital aberta |
title_full |
Timelink: um novo “tempo” para a TV digital aberta |
title_fullStr |
Timelink: um novo “tempo” para a TV digital aberta |
title_full_unstemmed |
Timelink: um novo “tempo” para a TV digital aberta |
title_sort |
Timelink: um novo “tempo” para a TV digital aberta |
author |
Teixeira, Stanley Cunha |
author_facet |
Teixeira, Stanley Cunha |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Teixeira, Pollyana Ferrari |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4125772Z5 |
dc.contributor.author.fl_str_mv |
Teixeira, Stanley Cunha |
contributor_str_mv |
Teixeira, Pollyana Ferrari |
dc.subject.por.fl_str_mv |
Timelink Tempo TV digital |
topic |
Timelink Tempo TV digital Narrativas interativas Inclusão digital Time Digital TV Interactive narratives Digital inclusion CNPQ::ENGENHARIAS |
dc.subject.eng.fl_str_mv |
Narrativas interativas Inclusão digital Time Digital TV Interactive narratives Digital inclusion |
dc.subject.cnpq.fl_str_mv |
CNPQ::ENGENHARIAS |
description |
The process of information digitization and the subsequent convergence of digital media are promoting a breakdown of paradigms that will certainly affect the way in which the programming of the open TV channels will be elaborated. Even though it is still unclear what kind of impact this will have on the viewer, there is a trend towards "appification", that is, the transformation of the channels into applications (apps), which will divide space in the screen ecosystem with other software currently used in tablets and smartphones. Thus, the audience dispute will occur not only between broadcasters, but also with other apps that attract attention in mobile media, such as games, social networks, messengers, and so on. As a typical storyteller, TV cannot ignore the interactive language popularized by digital media. However, especially in the case of commercial TVs, one of the main challenges to incorporate the interactivity feature will be to flexibilize the time of the hourly grid to include the "reading time" and the "time of action" that are subjective and different for each viewer. For this, this study proposes the break with the idea of “timeline” to adopt the “Timelink” concept. By replacing the "time line" with the "time network", we suggest another paradigm for the viewer who, from a new technological support, a new architecture and a new information design on the screen, will have the TV time itself to the reach of the remote control. This will allow not only a new experience in front of television, but also the main objective of the Brazilian Digital Terrestrial TV signal, which is to minimize the effects of "digital exclusion", considered by the UN as one of the main factors of social exclusion in Worldwide |
publishDate |
2018 |
dc.date.accessioned.fl_str_mv |
2018-11-09T10:23:44Z |
dc.date.issued.fl_str_mv |
2018-09-13 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
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publishedVersion |
dc.identifier.citation.fl_str_mv |
Teixeira, Stanley Cunha. Timelink: um novo “tempo” para a TV digital aberta. 2018. 236. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/21551 |
identifier_str_mv |
Teixeira, Stanley Cunha. Timelink: um novo “tempo” para a TV digital aberta. 2018. 236. Tese (Doutorado em Tecnologias da Inteligência e Design Digital) - Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital, Pontifícia Universidade Católica de São Paulo, São Paulo, 2018. |
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Programa de Estudos Pós-Graduados em Tecnologias da Inteligência e Design Digital |
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PUC-SP |
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Brasil |
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Faculdade de Ciências Exatas e Tecnologia |
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Pontifícia Universidade Católica de São Paulo |
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