A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973)
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da PUC_SP |
Texto Completo: | https://tede2.pucsp.br/handle/handle/22874 |
Resumo: | This study aimed to investigate the arrival of Fiat in the oligopolized brazilian automobile market in the early 1970s. Fiat was the first major automaker to establish a new operation in the country since the implementation of the automobile industry, which occurred in the second half of the 1950s, during the administration of Juscelino Kubistchek. The company decided to establish its factory in Minas Gerais, while the other major automakers were all in the state of Sao Paulo. We will analyze the reasons for the Italian company to come to Brazil when the world's largest automakers were already operating here; the choice of Minas Gerais for the construction of its factory; the agreements made with the Minas Gerais State and Municipality of Betim, the city chosen by Fiat. In the end, we have looked at the choice criteria for the Fiat 127, a car made in Italy that would later give rise to the Fiat 147. Our main source of research were documents collected at the Centro Storico Fiat, where the company keeps its historical records, located in Turin, Italy. Another important source of research was the mainstream press, represented by the newspapers O Estado de S. Paulo and Estado de Minas |
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Dias, Luiz Antoniohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782005T2Pedroni, Marcos Olmos2020-01-29T11:31:23Z2019-12-10Pedroni, Marcos Olmos. A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973). 2019. 160 f. Dissertação (Mestrado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019.https://tede2.pucsp.br/handle/handle/22874This study aimed to investigate the arrival of Fiat in the oligopolized brazilian automobile market in the early 1970s. Fiat was the first major automaker to establish a new operation in the country since the implementation of the automobile industry, which occurred in the second half of the 1950s, during the administration of Juscelino Kubistchek. The company decided to establish its factory in Minas Gerais, while the other major automakers were all in the state of Sao Paulo. We will analyze the reasons for the Italian company to come to Brazil when the world's largest automakers were already operating here; the choice of Minas Gerais for the construction of its factory; the agreements made with the Minas Gerais State and Municipality of Betim, the city chosen by Fiat. In the end, we have looked at the choice criteria for the Fiat 127, a car made in Italy that would later give rise to the Fiat 147. Our main source of research were documents collected at the Centro Storico Fiat, where the company keeps its historical records, located in Turin, Italy. Another important source of research was the mainstream press, represented by the newspapers O Estado de S. Paulo and Estado de MinasEste estudo tem como objetivo investigar a chegada da Fiat ao oligopolizado mercado automobilístico brasileiro no início da década de 1970. A Fiat foi a primeira grande montadora a estabelecer uma nova operação no País, desde o período de implantação da indústria automobilística, que ocorreu na segunda metade da década de 1950, durante o governo de Juscelino Kubistchek, que decidiu estabelecer sua fábrica em Minas Gerais, enquanto as demais grandes montadoras encontravam-se no Estado de São Paulo. Analisamos as razões por que a empresa italiana veio ao Brasil, quando já atuavam no País as maiores montadoras mundiais; a escolha de Minas Gerais para a construção da sua fábrica; os acordos feitos com o Estado de Minas Gerais e o Município de Betim, cidade escolhida pela Fiat. Ao final, analisamos os critérios de escolha do Fiat 127, automóvel produzido na Itália e que mais tarde daria origem ao Fiat 147. Utilizamos como principal fonte de pesquisa documentos coletados no Centro Storico Fiat, local onde a empresa mantém seus registros históricos, localizado em Turim, Itália. Outra importante fonte de pesquisa foi a grande imprensa, representada pelos jornais O Estado de S. Paulo e Estado de MinasCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfhttp://tede2.pucsp.br/tede/retrieve/51209/Marcos%20Olmos%20Pedroni.pdf.jpgporPontifícia Universidade Católica de São PauloPrograma de Estudos Pós-Graduados em HistóriaPUC-SPBrasilFaculdade de Ciências SociaisIndústria automobilísticaFiatFiat 147 (Automóvel)Betim (MG)Auto industryFiat 127 automobileBetim (Minas Gerais, Brazil)CNPQ::CIENCIAS HUMANAS::HISTORIAA chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da PUC_SPinstname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPTEXTMarcos Olmos Pedroni.pdf.txtMarcos Olmos Pedroni.pdf.txtExtracted texttext/plain360769https://repositorio.pucsp.br/xmlui/bitstream/handle/22874/4/Marcos%20Olmos%20Pedroni.pdf.txt34e9c1e182c5393c6d873f2abaf94745MD54LICENSElicense.txtlicense.txttext/plain; charset=utf-82165https://repositorio.pucsp.br/xmlui/bitstream/handle/22874/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51ORIGINALMarcos Olmos Pedroni.pdfMarcos Olmos Pedroni.pdfapplication/pdf2635742https://repositorio.pucsp.br/xmlui/bitstream/handle/22874/2/Marcos%20Olmos%20Pedroni.pdff7940e85379259e87bc7bef6c6f911a5MD52THUMBNAILMarcos Olmos Pedroni.pdf.jpgMarcos Olmos Pedroni.pdf.jpgGenerated Thumbnailimage/jpeg1945https://repositorio.pucsp.br/xmlui/bitstream/handle/22874/3/Marcos%20Olmos%20Pedroni.pdf.jpg3d8d7ac6954dafa17cbc90776e413af9MD53handle/228742022-04-28 13:31:46.942oai:repositorio.pucsp.br: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Biblioteca Digital de Teses e Dissertaçõeshttps://sapientia.pucsp.br/https://sapientia.pucsp.br/oai/requestbngkatende@pucsp.br||rapassi@pucsp.bropendoar:2022-04-28T16:31:46Biblioteca Digital de Teses e Dissertações da PUC_SP - Pontifícia Universidade Católica de São Paulo (PUC-SP)false |
dc.title.por.fl_str_mv |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
title |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
spellingShingle |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) Pedroni, Marcos Olmos Indústria automobilística Fiat Fiat 147 (Automóvel) Betim (MG) Auto industry Fiat 127 automobile Betim (Minas Gerais, Brazil) CNPQ::CIENCIAS HUMANAS::HISTORIA |
title_short |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
title_full |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
title_fullStr |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
title_full_unstemmed |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
title_sort |
A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973) |
author |
Pedroni, Marcos Olmos |
author_facet |
Pedroni, Marcos Olmos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Dias, Luiz Antonio |
dc.contributor.authorLattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782005T2 |
dc.contributor.author.fl_str_mv |
Pedroni, Marcos Olmos |
contributor_str_mv |
Dias, Luiz Antonio |
dc.subject.por.fl_str_mv |
Indústria automobilística Fiat Fiat 147 (Automóvel) Betim (MG) |
topic |
Indústria automobilística Fiat Fiat 147 (Automóvel) Betim (MG) Auto industry Fiat 127 automobile Betim (Minas Gerais, Brazil) CNPQ::CIENCIAS HUMANAS::HISTORIA |
dc.subject.eng.fl_str_mv |
Auto industry Fiat 127 automobile Betim (Minas Gerais, Brazil) |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS HUMANAS::HISTORIA |
description |
This study aimed to investigate the arrival of Fiat in the oligopolized brazilian automobile market in the early 1970s. Fiat was the first major automaker to establish a new operation in the country since the implementation of the automobile industry, which occurred in the second half of the 1950s, during the administration of Juscelino Kubistchek. The company decided to establish its factory in Minas Gerais, while the other major automakers were all in the state of Sao Paulo. We will analyze the reasons for the Italian company to come to Brazil when the world's largest automakers were already operating here; the choice of Minas Gerais for the construction of its factory; the agreements made with the Minas Gerais State and Municipality of Betim, the city chosen by Fiat. In the end, we have looked at the choice criteria for the Fiat 127, a car made in Italy that would later give rise to the Fiat 147. Our main source of research were documents collected at the Centro Storico Fiat, where the company keeps its historical records, located in Turin, Italy. Another important source of research was the mainstream press, represented by the newspapers O Estado de S. Paulo and Estado de Minas |
publishDate |
2019 |
dc.date.issued.fl_str_mv |
2019-12-10 |
dc.date.accessioned.fl_str_mv |
2020-01-29T11:31:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Pedroni, Marcos Olmos. A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973). 2019. 160 f. Dissertação (Mestrado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019. |
dc.identifier.uri.fl_str_mv |
https://tede2.pucsp.br/handle/handle/22874 |
identifier_str_mv |
Pedroni, Marcos Olmos. A chegada da Fiat no Brasil: uma nova entrante no oligopolizado mercado automobilístico brasileiro (1970 a 1973). 2019. 160 f. Dissertação (Mestrado em História) - Programa de Estudos Pós-Graduados em História, Pontifícia Universidade Católica de São Paulo, São Paulo, 2019. |
url |
https://tede2.pucsp.br/handle/handle/22874 |
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por |
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info:eu-repo/semantics/openAccess |
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Pontifícia Universidade Católica de São Paulo |
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Programa de Estudos Pós-Graduados em História |
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PUC-SP |
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Brasil |
dc.publisher.department.fl_str_mv |
Faculdade de Ciências Sociais |
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Pontifícia Universidade Católica de São Paulo |
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