A antropomorfização do mercado: análise de um fenômeno discursivo

Detalhes bibliográficos
Autor(a) principal: Bonafé, Margarete Maria de Campos
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
Texto Completo: https://tede2.pucsp.br/handle/handle/21190
Resumo: The lexical item “market” when lifted to the condition of a human being does not comprise a recent phenomenon. In the 18th century, Adam Smith, one of the classic authors of modern economic theory had already provided the market with an “invisible hand”. Currently, given the characteristics of Neoliberalism with the shrinking of the public space and the dissemination of the private space, the market has been playing a big role and the economy has been turned into a fetish taken as the hope of salvation for all problems; thus, the politics, as a republican and democratic activity is drained. Facing such disruption, the objective of this dissertation is to apprehend the anthropomorphism of the market phenomenon (assignation of typically human actions, attitudes or feelings to the market) through the concept of discursive formula, considered as a particular category of discursive position, according to Alice Krieg-Planque. To do so, some data were collected from the newspaper Folha de S. Paulo related to an extremely emblematic period of time from the social historical point of view, marked by an intense public opinion debate: the impeachment process against Dilma Rousseff. It was assumed as a hypothesis that the anthropomorphism of the market – labeled so in this assignment - characterizes a discursive phenomenon. Based on the theoretical-methodological approach developed by Alice Krieg-Planque, lexical-syntactic structures that displayed signs of an anthropomorphized market through/in the discourse were analyzed, which resulted in a combination of theory and corpus that has led to an expansion of the discussions about the historical and social aspects, the background that enabled the outset and the occurrence of this discursive phenomenon. Over and above its possible label as a formula, the functioning of the study object as a social referent as well as the recognition of a certain discursive position were observed
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spelling Silva, Maria Cecília Pérez de Souza ehttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8451243Y9Bonafé, Margarete Maria de Campos2018-06-28T13:18:37Z2018-04-19Bonafé, Margarete Maria de Campos. A antropomorfização do mercado: análise de um fenômeno discursivo. 2018. 108 f. Dissertação( Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem) - Pontifícia Universidade Católica de São Paulo, São Paulo .https://tede2.pucsp.br/handle/handle/21190The lexical item “market” when lifted to the condition of a human being does not comprise a recent phenomenon. In the 18th century, Adam Smith, one of the classic authors of modern economic theory had already provided the market with an “invisible hand”. Currently, given the characteristics of Neoliberalism with the shrinking of the public space and the dissemination of the private space, the market has been playing a big role and the economy has been turned into a fetish taken as the hope of salvation for all problems; thus, the politics, as a republican and democratic activity is drained. Facing such disruption, the objective of this dissertation is to apprehend the anthropomorphism of the market phenomenon (assignation of typically human actions, attitudes or feelings to the market) through the concept of discursive formula, considered as a particular category of discursive position, according to Alice Krieg-Planque. To do so, some data were collected from the newspaper Folha de S. Paulo related to an extremely emblematic period of time from the social historical point of view, marked by an intense public opinion debate: the impeachment process against Dilma Rousseff. It was assumed as a hypothesis that the anthropomorphism of the market – labeled so in this assignment - characterizes a discursive phenomenon. Based on the theoretical-methodological approach developed by Alice Krieg-Planque, lexical-syntactic structures that displayed signs of an anthropomorphized market through/in the discourse were analyzed, which resulted in a combination of theory and corpus that has led to an expansion of the discussions about the historical and social aspects, the background that enabled the outset and the occurrence of this discursive phenomenon. Over and above its possible label as a formula, the functioning of the study object as a social referent as well as the recognition of a certain discursive position were observedO item lexical “mercado” alçado à condição de ser humano não constitui um fenômeno recente. No século XVIII, Adam Smith, um dos autores clássicos da moderna teoria econômica, já atribuía ao mercado uma “mão invisível”. Atualmente, dadas as características do Neoliberalismo, com o encolhimento do espaço público e o alargamento do espaço privado, o mercado tem tido grande atuação e a economia vem sendo fetichizada como tábua de salvação para todos os problemas; consequentemente, a política, como atividade republicana e democrática encontra-se esvaziada. Frente a tal problemática, esta dissertação tem por objetivo apreender o fenômeno da antropomorfização do mercado (atribuição de ações, atitudes ou sentimentos tipicamente humanos ao chamado mercado) por meio do conceito de fórmula discursiva, entendida como uma categoria particular de lugar discursivo, nos termos de Alice Krieg-Planque. Para tanto, foram selecionados dados extraídos do jornal Folha de S. Paulo, referentes a um período bastante emblemático do ponto de vista sócio-histórico, marcado por intenso debate público: o processo de impeachment da presidenta Dilma Rousseff. Assumiu-se a hipótese de que a antropomorfização do mercado - termo cunhado neste trabalho - caracteriza um fenômeno discursivo. Com base no modelo teórico e metodológico desenvolvido por Krieg-Planque, foram analisadas associações léxico-sintáticas que exibiam marcas de um mercado antropomorfizado pelo/no discurso, configurando uma combinação entre teoria e corpus que levou ao aprofundamento da discussão acerca das condições que compuseram o entorno social e histórico, o pano de fundo que possibilitou a emergência e a ocorrência desse fenômeno discursivo. 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dc.title.por.fl_str_mv A antropomorfização do mercado: análise de um fenômeno discursivo
title A antropomorfização do mercado: análise de um fenômeno discursivo
spellingShingle A antropomorfização do mercado: análise de um fenômeno discursivo
Bonafé, Margarete Maria de Campos
Análise do discurso
Antropomorfização do mercado
Sociolinguística
Discourse analysis
Anthropomorphism of the market
Sociolinguistics
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
title_short A antropomorfização do mercado: análise de um fenômeno discursivo
title_full A antropomorfização do mercado: análise de um fenômeno discursivo
title_fullStr A antropomorfização do mercado: análise de um fenômeno discursivo
title_full_unstemmed A antropomorfização do mercado: análise de um fenômeno discursivo
title_sort A antropomorfização do mercado: análise de um fenômeno discursivo
author Bonafé, Margarete Maria de Campos
author_facet Bonafé, Margarete Maria de Campos
author_role author
dc.contributor.advisor1.fl_str_mv Silva, Maria Cecília Pérez de Souza e
dc.contributor.authorLattes.fl_str_mv http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K8451243Y9
dc.contributor.author.fl_str_mv Bonafé, Margarete Maria de Campos
contributor_str_mv Silva, Maria Cecília Pérez de Souza e
dc.subject.por.fl_str_mv Análise do discurso
Antropomorfização do mercado
Sociolinguística
topic Análise do discurso
Antropomorfização do mercado
Sociolinguística
Discourse analysis
Anthropomorphism of the market
Sociolinguistics
CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
dc.subject.eng.fl_str_mv Discourse analysis
Anthropomorphism of the market
Sociolinguistics
dc.subject.cnpq.fl_str_mv CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA::LINGUISTICA APLICADA
description The lexical item “market” when lifted to the condition of a human being does not comprise a recent phenomenon. In the 18th century, Adam Smith, one of the classic authors of modern economic theory had already provided the market with an “invisible hand”. Currently, given the characteristics of Neoliberalism with the shrinking of the public space and the dissemination of the private space, the market has been playing a big role and the economy has been turned into a fetish taken as the hope of salvation for all problems; thus, the politics, as a republican and democratic activity is drained. Facing such disruption, the objective of this dissertation is to apprehend the anthropomorphism of the market phenomenon (assignation of typically human actions, attitudes or feelings to the market) through the concept of discursive formula, considered as a particular category of discursive position, according to Alice Krieg-Planque. To do so, some data were collected from the newspaper Folha de S. Paulo related to an extremely emblematic period of time from the social historical point of view, marked by an intense public opinion debate: the impeachment process against Dilma Rousseff. It was assumed as a hypothesis that the anthropomorphism of the market – labeled so in this assignment - characterizes a discursive phenomenon. Based on the theoretical-methodological approach developed by Alice Krieg-Planque, lexical-syntactic structures that displayed signs of an anthropomorphized market through/in the discourse were analyzed, which resulted in a combination of theory and corpus that has led to an expansion of the discussions about the historical and social aspects, the background that enabled the outset and the occurrence of this discursive phenomenon. Over and above its possible label as a formula, the functioning of the study object as a social referent as well as the recognition of a certain discursive position were observed
publishDate 2018
dc.date.accessioned.fl_str_mv 2018-06-28T13:18:37Z
dc.date.issued.fl_str_mv 2018-04-19
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dc.identifier.citation.fl_str_mv Bonafé, Margarete Maria de Campos. A antropomorfização do mercado: análise de um fenômeno discursivo. 2018. 108 f. Dissertação( Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem) - Pontifícia Universidade Católica de São Paulo, São Paulo .
dc.identifier.uri.fl_str_mv https://tede2.pucsp.br/handle/handle/21190
identifier_str_mv Bonafé, Margarete Maria de Campos. A antropomorfização do mercado: análise de um fenômeno discursivo. 2018. 108 f. Dissertação( Programa de Estudos Pós-Graduados em Linguística Aplicada e Estudos da Linguagem) - Pontifícia Universidade Católica de São Paulo, São Paulo .
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