Individualismo conectado: governo de si e dos outros nas redes sociais

• Autor(a) principal: Mota, Saulo Tavares da
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4482
• topic: Redes sociais; Individualismo; Governamentalidade; Capital humano; Capital social; Sociabilidades; Social networks; Individualism; Governmentality; Human capital; Social capital; Sociabilities; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

Ways to communicate and relate socially constitute the field of analysis of this study. The aim of this study was to analyze how connected individualism emerged as the reference plane in the network communication practices. The pursuit of group interests, which met with common interests and goals, seems to have largely disappeared from communication practices in social network in the XXI century. People have been using the communication networks to promote your personal projects, take your picture, status and manage their value in the network, configuring what you might call connected individualism. The study starts of the Network Individualism theory of Barry Wellman and Social Network by Mark Granovetter; and the concepts of "governmentality" by Michel Foucault, "Social Capital" by Robert Putnam, James Coleman and Nan Lin and "Human Capital" by Gary Becker. The procedure is to explore the continuities and discontinuities in the ways of communicating and socializing in groups, communities, clubs, associations and networks, identifying the different ways of Government of self and others in each context. The study approaches in the historically dated situations in the Brazilian context, certain transformations in the forms of communication and socialization that are related to individualism in the XXI century. This relationship can be identified by examining the ways in which men lead and govern their own conduct and that of others in communities, associations, clubs and networks, from the concept of Governmentality in Michel Foucault. It was found that the increase of Individualism Connected in Brazil still has a direct relationship with neoliberal economics, which have the human capital theory of as one of its main foundations. The influence of neoliberal economics and the theory of Human Capital on ways to communicate and relate can be identified through the concept of Social Capital, as well as through analysis of development of the market of Information and Communication Technology (ICT). Like Michel Foucault, it is understood that in such processes cannot be totally understand as bad, harmful, or totally good, but they are certainly dangerous. From this perspective, since the term "dangerous" that not to be confused with the "harmful" or "bad," we are called, for ethical reasons, to rethink behaviors and social conventions related to ways to communicate and relate in social networks