O papel do livro de mesa na sociedade do espetáculo

• Autor(a) principal: Silva, Francisco Sérgio Barbosa da
• Data de Publicação: 2014
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4614
• topic: Livro de mesa; TASCHEN; Sociedade do espetáculo; Coffee table book; Tabletop book; Society of the spectacle; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The object of this research work is to study the tabletop book and its role in the market. The tabletop book, also known as the coffee table book, belongs to a generic category of works that are marked, first, by their esthetic characteristics and by the use that is made of them. Since they have appealing titles, and artistic and luxurious finishing, they become products to be admired and appreciated, and are displayed prominently, instead of arranged, even hidden, on bookshelves. Thus, they function as part of a device for socio-cultural acknowledgment, promoting and revealing those who put the books on display. That feature leads us to the thesis that these works are the editorial symbol of their times, the so-called society of the spectacle (DEBORD). In a world accustomed to the hyper-production of images, we are interested in investigating to what point the works that are notable for their visual and physical impacts can contribute to the discussion regarding print/digital reproduction, considering that tabletop books are basically are justified by their body and not only by their contents, and they might cease to exist, if put into a form other than what is currently used. This study deals with the following main themes: a) insertion of the object in modern/contemporary society, in light of media and cultural phenomena (ADORNO, AGAMBEM, BAUDRILLARD, DEBORD, DELEUZE, ECO,FOUCAULT, FLUSSER, JAMESON, LIPOVETSTKY, McLUHAN, PERNIOLA, WILLIAMS); b) insertion of the object in the historiography of books and of the editorial market (BURKE, CHARTIER, DARNTON, EPSTEIN, SCHIFFRIN, THOMPSON): c) treatment of the book as a product that is symbolic (BOURDIEU), fetishistic (HAUG, RÜDIGER), and of specific value (BENJAMIN, GORZ); d) use of the body concept, based on Bodymedia Theory (KATZ and GREINER). In order to show how tabletop books came into existence and became established, a case study was done of one of the world-renowned publishing companies that best represents this category, Germany s TASCHEN, known as The king of the coffee table book . The state of the art of the polemics regarding the current transformations of the editorial market does not deal specifically with tabletop books, despite being a phenomenon of today s society, which is on display in homes, reception areas, stores, and style and decoration publications