Corpo passado e presente: construção do corpo contemporâneo na revista Vogue

• Autor(a) principal: Prado, Patricia Stenico do
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4720
• topic: Corpomídia; Corpo manipulável; Corpo inacabado; História; Discurso midiático; Biopolítica; Corpomídia; Manipulable body; Unfinished body; History; Media discourse; Biopolitics; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research aims to investigate the contemporary notion of body presented by Vogue magazine. The body, understood beyond its biological aspect, can be considered - inspired by corpomídia theory of Helena Katz and Christine Greiner, which analyzes the corporeality in relation to communication - as the result of its interaction with the environment in which it is inserted and the culture. There is no division between body and culture, as one becomes the other. Thereby, it‟s possible to be thought as transitional and specific, generated in the interactions of which it is part. A historical analysis of corporeality shows how the society transformations passes through are able to operate significant changes in ways of seeing/ think and deal with the body. The media, for its turn, plays an increasingly inflated role as an important way of dissemination, maintenance and even revolution of the body notions The biopolitics convocations, as José Luiz Aidar Prado says, is one of the media facets that exercise power over the contemporary body, leading to outline the ways of living that culminate in the privileged ideal of attention. Therefore, the fundamental objective of the study is to analyze the speech about the ocidental body that Vogue magazine features during the twenty-first century, relating it to the notion of a corporeality that is changeable and that must be considered in accordance to the lived moment by proposing a critical analysis. In order to fulfill an historical background the authors selected were Denise Bernuzzi de Sant'Anna, Nikolas Rose, Michel Foucault and also some authors that worked for the History of the Body collection (organized by Jean-Jacques Courtine, Alain Corbin and Georges Vigarello). The discourse analysis were made based in the works of Helena Katz, Gilles Lipovetsky, Nikolas Rose, David Le Breton, José Luiz Aidar Prado and Jurandir Freire Costa. Vogue shows concepts of bodies who value the thinness, youth and smooth skin, conquered through body manipulation and constant consumption. Although some positivity certainly can be found in worship to contemporary body, the privilege of only one type of body as valid and desirable places in the darkness all other possibilities of bodily existence. Observing this situation allows to build a critique that aims to liberty and to the emancipation of corporeality. Prizes by the need to see what is hidden beneath the visible body