Economia de plataforma: um estudo sobre redes de colaboração na nova configuração do trabalho

• Autor(a) principal: Portes, Jerônimo Henrique
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/22770
• topic: Economia de plataforma; Capital social; Redes sociais; Platform economy; Social capital; Social networks; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

The technological leaps experienced in recent history, especially since 2007 with the advent of smartphones, have caused profound impacts in the society. These transformations change the way we live, do business, and consequently how we work. In this context, the question that guided this research arose: How do informal social networks generate social capital in the platform economy? Thus, the general objective of this research was to understand how social capital is generated from collaborative networks between mobility service providers in the platform economy. To make the study feasible, we chose to combine: bibliometric study in the ISIS database of Web of Science; participant research (author as driver); and in-depth interviews with nine drivers from the metropolitan region of São Paulo. The database built for analysis relied on an observation report and the transcription of the nine interviews. The analysis process was conducted with the aid of ATLAS.ti version 07 software, where the codings were processed, as well as the respective analyzes. From this process, 78 categories were found out, which were discussed in two perspectives, formal and informal, which represent the origem networks of these codes. The results revealed that informal networks generate social capital that directly and indirectly benefits both service providers and platforms. Of the assets generated by the informal network, those related to collaboration and sharing stand out, which produce safety measures for drivers. Of the formal network, flexibility, autonomy and remuneration are the most outstanding assets, based on this combination, respondents say they see mobility platforms as a better option than traditional employment